Infographic: How to Swipe Your Cell Phone to Pay for Lunch
Mobile Phones are quickly on their way to becoming the gateway to our on-lines lives, and our bank accounts. While this isnt a new story, I’m posting this infographic because each step we take towards mobile payment, is also a step closer to NFC (Near Field Communication) enabled phones and the use of NFC for […]
International Freelancers Day 2011: FREE Online Conference Sept 23
I attended this online conference last year, and immediately registered for this one as soon as I received the invite today. If you freelance in any way shape or form, I guarantee it’s worth checking out at least a few of the sessions if you cant watch them all. International Freelancers Academy is hosting […]
USPS Launches New DRIVE Approach To Strategy Execution
In many ways you have to tip your hat to the post office. Despite plunging revenue and well publicized internal issues, they are persistent in coming up with ways to save their business. Perhaps it’s time they change their motto to: We wont go gently into that good night! ‘DRIVE’ to Success As the relentless […]
Infographic: Your Cell Phone is Your New Credit Card
NFC, NFC, NFC. And just in case, NFC stands for Near Field Communications. I am anxiously awaiting this tech to be mainstream for many reasons but one that always stands out is related to payments as visualized in the infographic below. And it’s not because I feel that finding my wallet, pulling out a credit card, waiting for it to be […]
CMOs Using Less Agencies, More Collaboration
This is not such great news, if you are an Agency… but coming from the Agency world I can understand the Clients’ frustration in the current marketplace. There are all these new marketing channels and companies popping up with expertise in them or established expertise and brands are looking for their help. The Client must ensure their […]
QR Scan Analytics Are Available
I am not endorsing this particular company (though this seems AWESOME), but in general if you arent using a QR code that generates this type of data you are missing out on the VALUE for your business. We talk so much about that VALUE for users – such as making sure there is some if […]
How do you attract customers in a crowded online market?
Break Through the Online Noise With ‘Likes’ via Entrepreneur Here’s how reciprocal liking can help generate loyalty in seven easy steps. The concept of mutual “likes” goes back way further than the launch of Facebook. “Reciprocity of liking is a key principle of attraction,” according to the Encyclopedia of Human Relations. “Interdependence theory,” the entry explains, […]
If Your Brand Were a Band, What Would You Do?
By: Jonathan Salem Baskin Five Lessons From the Music Industry No industry has crashed headfirst into the digital age faster or more painfully than the music business. It has been forced to contend with a widespread and irreversibly chronic practice of consumers stealing its products, and then the creation of a new distribution model that […]
Americans Are Tightwads When It Comes to Green Brands
New survey proves that worry’s one thing, spending another By Robert Klara As any politician will tell you, it’s one thing to get someone to smile and shake your hand and quite another to convince him to pull out his wallet. And as any brand manager will tell you, this maxim also applies to environmental […]
Three Ways to Find an Edge in a Crowded Market
By Kelly K. Spors Whether you’re a pioneer or a latecomer in a competitive industry, here are strategies to stay ahead of the pack. It may appear that certain industries are so packed with competition these days that it’s hardly worth jumping in. But don’t let a crowded market deter you. Savvy small-business owners are […]
Mobile Payments To Triple To $670B By 2015
by Leena Rao Digital Goods Will Represent 40% Of Transactions Juniper Research is releasing a new study today that reports that the transaction value of mobile payments for digital and physical goods, money transfers and NFC (Near Field Communications) transactions will reach $670 billion by 2015, up from $240 billion this year. The top 3 regions […]
Advertisers Say OLD MEDIA Spending Is Going One Way: Up
The dark clouds have parted and advertising spending is poised for a roaring comeback. Wait, what? Well, it’s true if you believe what advertisers and marketers say they plan to do over the next 12 months, according to the latest survey of more than 3,200 of them conducted by Advertiser Perceptions and released on Monday. […]
