Warning: Don’t Drink the ‘Print is Essential‘ Kool-Aid

Greetings Citizens of the Printerverse and welcome to week 3 or 4 of Corona lockdown. I have stopped counting the days to keep some of my sanity and hold on to the hope that one day I will again roam freely and unmasked with other humans. Hope is a wonderful thing. It gives you a […]

The Omnichannel Generation – How Young People are Getting Social With Print

Has anyone checked their Screen Time report on their phone lately? I was deeply shamed by my iPhone this week. I’d like to say it was all long-form journalism and educational podcasts, but to be honest, too much of it is pointless scrolling through social media thanks to lockdown-induced boredom. I love being at home […]

Hey! Stop the Green Acres Email Thinking and Plan for the Future

Many printers I talk to act like email is some fancy new invention. It’s been around for 25 years as a business tool. It’s going to be around in the future. It’s here to stay. Email should be a key item in your printing sales toolkit: Setting appointments A place to deliver quotes Stay-in-touch emails […]

Raise Your Voice: Conversational AI in a Multisensory World

Since joining the print industry as a trade journalist in 2015, I have walked many trade shows, attended many conferences, and experienced many incredible innovations. I look forward to a print event every time, and I love seeing technology both familiar and unfamiliar, faces both old and new. Earlier this year I had the pleasure […]