Tesco uses AR in their Big Price Drop campaign
http://blippar.com partners with Tesco to launch a nationwide campaign on the big price drop. via Tesco joins forces with Blippar for the Big Price Drop campaign – YouTube.
Hennessy QR campaign: 1.3M scans (and counting)
When it’s done right, and the added value is there, QR codes can deliver and in a big way! Pretty genius move to include the QR on the press release automatically creating an interest and buzz for the multichannel campaign. The author of the article below (of which I have included an excerpt) also made […]
Major Newspapers to Insert iCircular Ads on Phones
There is more information, including which papers and retailers are involved with this project here ++++++++++++ BY THE ASSOCIATED PRESS NEW YORK — Major newspapers and retailers are teaming up to put more advertising on mobile phones through a new service developed by The Associated Press. The feature, called iCircular, will start appearing Monday in […]
China Testing Tablet Equipped Shopping Carts
This is your shopping list on steroids! And the kicker, it learns what you like and makes product recommendations. Another nice addition would be to link it up to recipes and then send you to those ingredients along with coupons for them… And since you have it synched with your mobile, a link to a […]
Infographic: If Web Browsers Were Celebrities
BY DIEGO MARTINEZ-MONCADA The internet is a beautiful thing and we all access it in a different way, some of us use Google Chrome, some Safari, others Firefox. Not to mention the other, smaller, browsers such as Opera, Flock, and Netscape. Does Netscape even still exist? Once upon a time Mozilla Firefox was considered the […]
Adobe Muse: Web Design With No Code Necessary
Oh HAPPY DAY for print designers! Anyone who has ever tried to create a website from a print designers layout knows that there are many limitations which usually result in frustrations – mainly for the digital designers. Things such as kerning or leading are practically a foreign language – until now! Adobe has created a […]
Nike Scores With Exceptional MultiChannel Project
Nike+ City Runs from yesyesno on Vimeo. For the launch of the Nike Free Run+ 2 City Pack series, YesYesNo was invited to develop software that would allow runners to create dynamic paintings with their feet using their Nike+ GPS run data. During the two day workshop at Nike headquarters, we invited the participants to […]
Virtual Makeover: Try On Celebrity Hairstyles
This isnt exactly a new tech, but it’s summer so if you have a little down time always fun to play around with your look. Here I am with the Nicole Kidman and the Justin Beiber. I tried the Donald Trump but no matter how I sized it, it always looked like a pelt sitting […]
An Interactive Kinect Installation by Nike
This is actually very cool, and not just because NIKE was involved. Essentially, they have turned their store-front into an interactive game… and Im sure some of the gathering crowds into shoppers! via Just Do It with Kinect – An Interactive Kinect Installation by Nike | DigitalAnalog. Nike Japan launched an interactive Kinect outdoor installation to […]
Digital Tool Allows Users To Create Online Moodboards
via Digital Tool Allows Users To Create Online Moodboards – PSFK. Corporate America used to be littered with oversized mood boards showcasing the creative route of infinite ideas. Now Moodshare have designed a digital alternative that not only encourages virtual collaboration but can be considered sustainable. Currently running in Beta, the website provides a three […]
Get 50% off CleanSlate2011 Registration!
July 19th, 2011 | Westin New York at Times Square | Registration Opens at 8am Special Offer for PrintMediaCentr: 50% Off CleanSlate 2011: Marketing and Media in the Tablet Economy 4 Reasons to attend CleanSlate2011… DISCOVER and GAIN competitive knowledge on what organizations are doing to stay ahead in the tablet economy HEAR from and […]
Coolest Roundup of Augmented Reality in Printing
Many say the printing industry is in decline, some even say print is dead. Think again Egon! This has got to be the coolest innovation to hit print next to QR Codes and it has been said before: Print is not dying, it’s Evolving. If you are a movie buff, you may have already heard of […]
