Subscription Boxes – It’s More Than Just a Box…
In the past year, subscription boxes have become a leading trend in the online shopping industry. The largest eCommerce companies carved out a $10 billion market in 2019, according to McKinsey. Subscription services were already gaining popularity, however, growth exploded in 2020 due to the increase in online shopping driven by the pandemic. According to […]
How To Remain Relevant By Embracing Change
I wasn’t going to do it. I wasn’t going to write about lessons learned a year into our shared COVID-19 experience. But the more I thought about it, the more I realized that the pandemic is a continuation of the constant change we experience. Technology increases the rate of change in society as well as […]
Authority Matters in How You Market Your Printing Company
To stand out online and in your customers’ minds, authority matters. Whether you have the biggest company on the planet or you run the shop down the street, you need “cred” to attract attention. There are two types of attention you want to cultivate. The first form of authority is from real live people, especially […]
The Shocking Power of Surprise
Can you think of a time when you were so surprised that you literally fell off your chair, or spit out your coffee, or (insert terrible cliché about being shocked here)? Well, it turns out that being surprised can often leave a big impression. In fact, those moments in which you were caught off guard […]
Print Samples: 19 Crimes Taught Us AR with Story
When you have really great Australian wine to bring to market you face some challenges. Australian vineyards produce a pantheon of fabulous wines. To get noticed in the market you need a great story, and that is where the combination of great wine, an Augmented Reality platform, and some amazing storytelling came together, and 19 […]
Using Content Marketing to Drive Print Buyers to Your Business
Google “what is content marketing” and you’ll get bewildered by a dozen definitions. Some say that content marketing is really anything you publish on your website, blog, or social media. Nope: too broad. Here’s my definition: Good content marketing is what your company shares that is relevant, useful, or inspirational to your current or future customers. […]
The Rewards of Collecting Community ‘Vig’
If you have watched as many movies and TV series as I have since March of last year, ‘vig’ may be a term you are familiar with. Vig … is slang for vigorish. Vig is the juice, the squeeze, the charge that a businessperson gets for helping broker a transaction or attached as interest on […]
Lessons Learned from a Chic-fil-A Integrated Marketing Campaign
Chick-fil-A Direct Mail Case Study – 10 Years Later I was just talking to a client this morning about using direct mail to drive consumers to retail stores and a Chick-fil-A integrated marketing campaign that I read about several years back came to mind. A quick web search surprised me that the campaign I was […]
Say YES to Customer Lists from Colleagues Who Are Closing Their Doors
When the magazine I ran for 22 years closed its doors, the owners offered me all the business data and customer lists for free. They were not going to do anything with it, and everything would be purged by the end of the tax year. So I said yes. Saying yes not only gave me […]
Print Samples: Menus Make a Difference!
One of the early segments of PrintSampleTV featured an important marriage of content and paper embodied in a restaurant menus. Full disclosure! Our family owns three restaurants and because we are also in the print industry, we wanted to balance our needs with what might be new and interesting. When we create the segment called […]
2021 CMYK MANIFESTO: REFLECT, RELEASE, RECOVER and REBOUND
Greetings Citizens of the Printerverse and welcome to a New Year! It is a new year, right? The calendar has changed but, in many ways, it feels like 2020 is still lingering. This annual post has traditionally focused on what is in front of us, but honestly, there is still a lot of uncertainty to […]
Packaging and Printing: It’s More Than What Meets the Eye
Packaging and printing: it’s more than what meets the eye. In today’s world, packaging is everywhere and used for almost everything — be it the cereal box in the local grocery store or the packaging used to contain your dreaded COVID test kit. With that said, printing is so important in the packaging process One […]
