[infographic] Which Social Networks And Posts Work Best For B2B?
I found this infographic on webpronews. It was created using information from The Social Media Benchmarking Report produced by B2B Marketing in association with Circle Research, and is available for sale. Most of the below reiterates what those of us in the social space already know – LinkedIn is where you go to do business, video […]
Catnip Scented #Directmail Creates Kitty Litter Customers
Getting to consumers through their pets isn’t a new concept – but it is still a smart one! Over the years I have shared info about an interactive billboard that provided dog food samples, a TV commercial only dogs could hear, and personalized meme cat postcards – now welcome cat mail to the list! According to […]
Getting Real With The Perception Of Print On #EarthDay
I have said it many times, but for those of you who may not already know, I am a TV Junkie. Many of my blogs, industry presentations and even #printchat topics have been inspired by something I’ve seen on TV, and such is the case with this one. I was catching up on shows I […]
Customer Experience: Winning Hearts Is Winning Business
by Chris Echevarria Last month I had a chance to explore the idea of customer experience from the five senses. It’s in the way your customers see, feel, hear, possibly touch and taste their way through their customer journey with your company or product. I know some times my supporting staff probably think I’m a bit […]
Open the Door with Email, Clinch the Deal with Print
The one-two punch of email plus print – POW!! – is a powerful way to amplify your sales results. With email-to-print (E2P) marketing, you take a visual experience (email) and turn it into a tactile experience (print).h You transform a transitory message (email) into a lasting message (print). You use a targeted offer (email) to […]
How CRM Can Help You Market Your Print Business
by Kate Gansneder First, what is CRM? For many in the customer service industry, a Customer Relationship Management program is a familiar tool. Many have used them to manage contacts, points of connection, keep a record of emails and calls, and even keep orders linked to specific people or companies. CRM is a tool to […]
Why Should I Buy Print From YOU – Part 2
In a recent article, I shared some tips to assist you and your sales team understand what I expect from a Print vendor (well, any vendor for that matter) soliciting my business. And it got me to thinking about how I, as a marketer, spend a good part of my day researching prospects, testing messages, […]
1/1 With Thaddeus Kubis – Author, Guide To Integrated Marketing And Media Convergence
Thaddeus Kubris is a fellow blogger on Printing Impressions, and an active member of my LinkedIn Group Print Production Professionals. Thad is extremely passionate about the evolution of communications, and recently authored a book to help Printers adapt and profit in the integrated media world. I am still in the process of reading my copy, but […]
A Dr. Seuss Inspired Guide to Twitter from @Hootsuite
Some things are just genius and speak for themselves! Happy belated 110th birthday Dr. Seuss!! original post here: http://blog.hootsuite.com/a-seuss-guide-to-twitter/
[infographic] The Five Most Dangerous Creative Productivity Myths – BUSTED!
Our friends at AtTask have produced a series of cool infographics I’ll be sharing here and there. I started with this one because it’s something I am currently being challenged with – TIME MANAGEMENT! #4 in particular strikes a chord. I have to admit then when I worked in Ad Agencies project management tools and […]
Special Effects And Finishing Techniques Webinar Replay Now Live!
Daniel Dejan takes us through The Standard #5 from Sappi – an educational reference piece that combines the technical with the creative, and shows how printing can be dimensional, tactile and sometimes interactive. The techniques shown here may look like magic, but many are easy for designers to prepare and can be done inline on a […]
The Future Of Print Is In The Palm Of Your Hand
I have written a few posts to date regarding my experience at Dscoop and saved this one for the finale since it will recap something incredibly unbelievable, awesomely inspirational and yes, even controversial that has become my big A-HA Moment take-away from the conference. Let’s start here. Dscoop9 was filled with advocacy, education and tools […]
