How to Build Your Print Business From the Inside
Want to see what a difference it makes to have a well-built business? It can mean more sales, higher profits, and better morale. Let’s talk about how to build your print business from the inside so it works better on the outside. Working on the inside of the business sounds lofty and philosophical, but what […]
2022: A Year in Flux for Marketers
What a year in flux and uncertainty 2022 has been. COVID has receded, and life got back to some semblance of normal, but cases are up 50% over the past two weeks. Americans are as divided as ever, and the major political parties still have a winner-take-all attitude. But there are some signs that tracks […]
Digital Marketing for Printers in 2022: A Year To Remember
For many printers, digital marketing in 2022 was like a rickshaw ride on a rolling cobblestone road. Fast, bumpy, fun, scary, rewarding, painful, interesting, and exhilarating. Things moved fast in the first few months of the year, mostly due to the macroeconomic post-pandemic surge. Consumers and companies were excited about getting “back to normal” as […]
Print Samples: Before You Ring in the New Year…
At the end of every year, it is good to take some time and look back at where you’ve been. The world of print samples became vibrant again this year as many trade shows fired up their engines, attracting creativity that was remarkable. From Print4All in Milan to PacPrint in Melbourne, a host of […]
7 Items for Your Print Business Year-End Checklist
End-of-year business planning is a time of opportunity. It’s a chance to make your print business more powerful and strategic. It should happen across all departments and be handled systematically and proactively. Is that how fiscal year-end works in your company? Most printing companies do not have a documented year-end process that gives them enough […]
Are You Getting Noticed by Print Customers?
Are you getting noticed by your print customers? Do you know how they found you? I recently sat in on a client’s sales call with a prospect. When asked the proverbial “how did you hear about us?” question, the prospect answered, “I don’t know. You guys are everywhere.” Well, they’re not actually everywhere. But they […]
6 Steps to Rebooting Print Business’ Social Media Strategy
Does your print business have a social media strategy? Maybe you publish a post everyone once in a while or perhaps you read, like, and comment on the Facebook posts of others. If so, it could be said that “not having a social media strategy” is your strategy. After all, tracking and measuring a positive […]
Print Samples: What DO YOUR Business Cards Say?
Before every trade show, event, or customer meeting, look at your business cards. What do they say about you and your company? Do they give your company, name, title, and contact details? Perfect! They should. But if you stop there you miss an opportunity to create a billboard for your story. A couple of years […]
How to Get Your Marketing Program Unstuck
Whether you are marketing yourself or marketing your printing company, it can be challenging to get rolling again if you’ve gotten off track. Here are some easy ways to get your marketing program unstuck and on the road to success. WHAT’S REALLY HOLDING YOU BACK? When I work with clients who are not looking forward […]
How to Attract the Best Print Customers
“Nobody ever asked me what customers I wanted before.” This was told to me by the VP of Sales at a $25 million revenue commercial print business a few years back. Throughout his career, new print customers came in seemingly randomly by referrals, leads from the website and the phone, and hunting sales reps. So […]
Why Create an Account-Based Marketing Strategy for Your Major B2B Accounts
Selling print to large enterprise accounts can be a very profitable and scalable strategy. An effective way of landing a major account is a strategy that’s called account-based marketing (ABM). An ABM strategy can help capture major accounts and transform a printing company’s profitability. What is account-based marketing? This marketing strategy requires the use of […]
Print Samples Sell Your Association
Every print association has had the same problem – how do you keep members engaged and interested in your events? Over the pandemic years, we were confined to online meetings, and some organizations found that sending out boxes with cups, hats, pins, and buttons to their association members ahead of an online event brought more […]