Six Trends From Cross Media Show 2013
Since I don’t get to go to ALL the shows I wish I could attend, I am very fortunate that I can ask some great people to do a little recon for us. Such is the case with Matthew Parker and the Cross Media Show which just took place in London. He also reported for […]
SGIA EXPO 2013 Delivers The Goods
For a few days last week the Orange County Convention Center in Orlando was the happiest place on Earth – at least for the specialty graphics crowd. In fact, the show floor was like one giant printing theme park with sounds of machines and moving parts, bright lights and flashing screens, and crowds that made […]
Consumers Chime In On Why Direct Mail Still Matters
The Drum posted this infographic last week with some commentary you can see here. My only comment is why are we still saying “still” as though we STILL need to convince people that print isn’t going anywhere. I think we need to get off that message point and move on! We spend an awful lot […]
1/1 Interview With Daniel Dejan – The Man, The Myth, The Design And Paper Legend!
Ok, so there really aren’t any myths to dispel when it comes to Daniel Dejan. Basically, everything you have read about him, seen about him, heard about him or heard about him from others is true, and yes… he is THAT amazing. There are a few people that make my print geek knees buckle, and […]
Print Industry Unites For International Print Day
Born out of the desire to share, connect and learn from our colleagues around the world, I had the honor to announce the initiative, International Print Day: A Global Celebration of All Things Print! at #printchat last week. International Print Day (IPD) will be held annually the second Wednesday of October, with the first official […]
How To Write A Killer Customer Case Study [infographic]
Thanks to the fine people over at Daily Infographic for posting this. It’s pretty self explanatory – so only thing I am going to add is – Do you create case studies at your company? Has it helped with new business?
Are All Salespeople #CATFISH?
For anyone not up on pop culture, CATFISH was a film about a guy named Nev (pronounced Neeve) who believed he found true love on Facebook only to later find out she wasn’t all she claimed to be. At the end of the movie, we hear a story about how commercial fisherman sometimes place catfish […]
Die Cut Business Cards as Creative Problem Solving
Everyone needs a business card that truly represents his or her personality. I got company cards for work, but to me these are an expression of the firm’s brand identity, not mine as an individual. For fun and practice, I decided to design cards for my personal brand as a creative professional. I wrote up […]
10 Examples of ROI in Social Media
Now that Social Media has been around for a minute, people are getting the handle on what is marketing, what is community building, and why both matter in growing an audience. With more ROI data becoming available from those willing to share, it is still important to keep in mind there is no magic wand […]
John Van Hamersveld Print Art Exhibition in Los Angeles
Fellow print geeks, does the name John Van Hamersveld ring a bell? No? Surely you’ve seen the iconic Endless Summer movie poster or the cover of the Beatles legendary Magical Mystery Tour album. If so, then you’re already familiar with this bad ass designer, you just need to put his name/face to his incredible body […]
A Social View Of #PRINT13 From 30,000 Feet
Do you know why the expression is “a view from 30,000 feet?” I didn’t, so I looked it up. The consensus seems to be that it’s a common altitude for air travel, and the highest point in the sky many of us ever achieve. From this vantage point, we are able to see things clearly […]
PRINT 13 Garners Upbeat Reviews
Graphic Communications Industry Event of the Year Draws Positive Feedback from Exhibitors and Attendees Reston, VA – PRINT 13, together with first time co-located CPP EXPO, wrapped up its run at McCormick Place in Chicago on September 12, 2013 with a feeling of optimism for the future. “Two common themes seemed to be repeated by […]
