Philadelphia Cream Cheese Goes Interactive With #AR #Packaging
Get a schmear of Augmented Reality with your bagel! Brand loyalty is a wonderful thing. Once consumer trust is established, opportunities to create evangelists for products and services and create new users, can be found even through packaging! I think this is a great example for a few reasons… • Loyal Philly fiends will love […]
Brazil Makes Tourist Strolls Smartphone-Friendly With #QR Code Sidewalks
This is pretty cool! When I read the AP article I started thinking about the book Angels and Demons and Robert Langdon running through Rome following ancient lines in the street, looking for symbols of earth, air, fire and water to save the kidnapped Vatican Cardinals. In a way this use of QR codes is […]
HP Helps Make Personalized #PrintCat Greeting Cards Possible!
Recently, ICanHasCheezburger paired with print service provider RPI and stationary company The Madison Park Group to make actual personalized greeting cards from memes using your own photos. The cards are being printed using HP Indigo 5000 and 5500 Digital Presses. Full details in the press release below, but this is the sort of partnership that […]
McDUMB! McDonald’s Tries #QR Codes
It’s hard to believe that there haven’t been any McQR codes before now, but they are certainly going all out by putting them on every bag and soda cup! The codes will lead to nutritional information, but I see two pretty HUGE problems with that. The first, if I have a bag or a […]
Samsung Tests #NFC Window Shopping in Amsterdam
In October of last year I attended the SGIA Expo in Las Vegas where I was also invited to present an educational session titled “Understanding Today’s Print Buyers.” The Expo is dedicated to the specialty printing and imaging technology side of things, wide format being the most prevalent, but there was a great mix of […]
[Infographic] Printing, Computers, Social Media And The History Of Sales Technology
While print certainly is the reigning champion of technology, and yes, print is a technology, it’s nice to give a little love to our digital friends who have added much value to our professional lives. A few stats Lattice sites worth noting (although they didn’t include references): 43% of companies have acquired a customer through […]
Five Incredible Applications of Printable Electronics
by guest blogger and PMC contributor Ben Freund My last guest blog briefly mentioned that a technology was being developed to allow for printing of simple computer chips like RFID tags using metallic inks. The result would be computer chips produced so cheaply and on such flexible substrates that they could be integrated into almost any kind of […]
Big Changes in January From the USPS For Bulk Mailers
by guest contributor Blase Ciabaton January is the month of change for the USPS and bulk mailers. These changes will have wide reaching impact across both the business and nonprofit communities. Changes include mandatory adoption of the Intelligent Mail Barcode, new tabbing regulations for letter-sized self-mailers and a postage rate increase. This article will cover the highlights […]
NFC Now Playing At A Theater Near You
Ok, well in this case the theater needs to be in Australia, but still good news that Near Field Communications (NFC) is making it’s way out into the marketing world! It’s interesting to note I can still make out a QR code in the bottom right corner of the poster. I suppose those will stay […]
Take a Peek Inside News From The Printerverse
It’s a new year so I wanted to share with everyone who doesn’t subscribe to our monthly newsletter, a few reasons why you should… Original content generously provided by our Community! This month we had contributions from: Rock LaManna on Family Business Dynamics, Blase Ciabaton on Big Changes From USPS for Bulk Mailers, PODi’s GM Dave […]
I WANT YOUR PRINT SAMPLES!
Greetings Citizens and Artisans of The Printerverse! PrintMediaCentr is honored to be working with Graphics of The Americas at this year’s event February 21-23rd in Orlando FL. We are creating a show floor feature co-located with the Expo Theater in booth 317, and our theme is PRINT INSPIRATION! This is an OPEN CALL for […]
Why is the Print Industry Whining About #Paperless2013
Doesn’t the print industry have better things to do than shake its fist at Google and their Go Paperless in 2013 campaign? So many already think Print is out of touch with the “new world,” so why add fuel to that fire? And the organizations that are speaking out, well they just have their […]
