Print Samples: Before You Ring in the New Year…
At the end of every year, it is good to take some time and look back at where you’ve been. The world of print samples became vibrant again this year as many trade shows fired up their engines, attracting creativity that was remarkable. From Print4All in Milan to PacPrint in Melbourne, a host of […]
7 Items for Your Print Business Year-End Checklist
End-of-year business planning is a time of opportunity. It’s a chance to make your print business more powerful and strategic. It should happen across all departments and be handled systematically and proactively. Is that how fiscal year-end works in your company? Most printing companies do not have a documented year-end process that gives them enough […]
Are You Getting Noticed by Print Customers?
Are you getting noticed by your print customers? Do you know how they found you? I recently sat in on a client’s sales call with a prospect. When asked the proverbial “how did you hear about us?” question, the prospect answered, “I don’t know. You guys are everywhere.” Well, they’re not actually everywhere. But they […]
6 Steps to Rebooting Print Business’ Social Media Strategy
Does your print business have a social media strategy? Maybe you publish a post everyone once in a while or perhaps you read, like, and comment on the Facebook posts of others. If so, it could be said that “not having a social media strategy” is your strategy. After all, tracking and measuring a positive […]
Print Samples: What DO YOUR Business Cards Say?
Before every trade show, event, or customer meeting, look at your business cards. What do they say about you and your company? Do they give your company, name, title, and contact details? Perfect! They should. But if you stop there you miss an opportunity to create a billboard for your story. A couple of years […]
How to Get Your Marketing Program Unstuck
Whether you are marketing yourself or marketing your printing company, it can be challenging to get rolling again if you’ve gotten off track. Here are some easy ways to get your marketing program unstuck and on the road to success. WHAT’S REALLY HOLDING YOU BACK? When I work with clients who are not looking forward […]
How to Attract the Best Print Customers
“Nobody ever asked me what customers I wanted before.” This was told to me by the VP of Sales at a $25 million revenue commercial print business a few years back. Throughout his career, new print customers came in seemingly randomly by referrals, leads from the website and the phone, and hunting sales reps. So […]
Why Create an Account-Based Marketing Strategy for Your Major B2B Accounts
Selling print to large enterprise accounts can be a very profitable and scalable strategy. An effective way of landing a major account is a strategy that’s called account-based marketing (ABM). An ABM strategy can help capture major accounts and transform a printing company’s profitability. What is account-based marketing? This marketing strategy requires the use of […]
Print Samples Sell Your Association
Every print association has had the same problem – how do you keep members engaged and interested in your events? Over the pandemic years, we were confined to online meetings, and some organizations found that sending out boxes with cups, hats, pins, and buttons to their association members ahead of an online event brought more […]
3 Ways to Earn Trust Through Collaboration with Print Customers
The secret to earning referrals and long-term loyalty with print customers for their printing and print marketing needs is really no secret. Creative collaboration is the key to success. Collaboration can take many forms. On the lowest end, we have information exchange and administrative collaboration: emails, calls, job status, pricing, billing, and so on. The […]
Quirky or Classy, Your Newsletter is a Gift to Readers
The following customer success story will help you improve your newsletter engagement and content marketing results. For my birthday, my cousin ships a gigantic gift box filled with unusual items she collects all year. Might be silver ornaments shaped like body parts to protect me from illness and injury. Could be a six-fingered glove, with […]
Increase Search Traffic Using The Pillar Content Model
It takes a lot of content about a topic to increase search traffic results. Google takes several factors into account when deciding how high to rank your website for a particular search, including: Overall website quality The amount of content related to the topic The organization of the content on your website For most content, […]
