Has anyone checked their Screen Time report on their phone lately? I was deeply shamed by my iPhone this week. I’d...
The Omnichannel Generation – How Young People are Getting Social With Print
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Millennials
Print With a WOW at Dscoop with Design Strategist Vicki Strull
We only have eight seconds to catch someone’s attention. Still with me? In this Podcast from the Printerverse episode,...
Business Cards, Shoe Leather and Dscoop with Larry Vaughn
Deborah spoke to Larry Vaughn, Strategic Account Executive at Thomas Printworks and one of the founders of Dscoop, at...
Millennials, Mills and More with Vanecia Carr, Director of Customer and Brand Marketing, Domtar Paper
Deborah spoke to Vanecia Carr, Director of Customer and Brand Marketing at Domtar, about the importance of building a...
Champion a Cause to Win Hearts, Loyalty, and New Print Customers
In 2019, Millennials (23-38 years old) will take over the earth as the largest living adult generation projected to...
2019 CMYK Manifesto: Invest in Your Audience
Greeting Citizens of The Printerverse and welcome to a New Year! My role as your Intergalactic Ambassador gives me a...
2018: A Year of Dividing and Conquering for Print
Greetings Citizens of the Printerverse! It’s almost time to close the books on 2018 which means it’s a perfect time to...
The Rules of Attraction: Compelling the Next Generation of Print Stars
One of the main focal points of Print’18, held 2 weeks ago in Chicago, was THE NEXT GENERATION. Much energy and...
3 Takeaways from HOW Design Live to Help You Connect with Print Customers
Last week I attended my first HOW Design Live thanks to the fine folks at The Association for Print Technologies...
Ball State University Students LOVE Letterpress!
Earlier this year the fabulous students from the Book Arts Collaborative, a Ball State University cottage industry...
Tapping Into the Millennial Mindset to Drive Print Profitability
Often confused with Generation Z teens, the last birth year for millennials was 1996. In 2018, this makes them 22 – 37...
Unbox An Experience That Captures The Attention of Your Customers
How many times have you heard the expression, you never get a second chance to make a first impression? I know. It...
It’s Your DUTY to Make Print AMAZING
Can we please up our game? I yearn to see AMAZING print, but there are days when all I see is CRAPPY print. You see, I...
Inspiration Starts With a Blank Page
A few weeks ago, I came across a post on LinkedIn describing an exercise with a blank sheet of paper geared toward...
How Snapchat Could Help Your Print Sales And More
Lately, many business owners have asked me about Snapchat. Snapchat is a mobile app that is geared to people under age...
More Than Diversity – A Layer Above Personalization
Whenever I’ve discussed cybersecurity and information security with clients or team members, I’ve often returned to...
GRAPH EXPO 2016 Made a Splash for This Millennial Print LOVER
If you've read my last two articles then you know how excited I was to have the opportunity to walk the show floor and...
Look for ME at GRAPH EXPO!! I Want to Show You to the World!
GRAPH EXPO will bring in 400+ exhibitors to Orlando this year! In previous years I have watched the show as best I...
How Big is the Print Industry? Big. Really Really BIG!
With digital media being such a large part of our lives it's hard to remember how BIG the printing industry really is....
Study Results For U.S. Graphic Communication Industry Diversity Are In
Almost a year ago to the day, the Citizens of The Printerverse were called upon to lend their voices to this important...
TRENDING: Today’s Startup Print Customers Are DEMOCOLLABORATING!
We’ve talked about how to woo start up companies and cultivate a love of print. Now that you’ve won a startup...
7 Myths of Selling Print to Startups
When you are trying to sell print to a young, new company -- especially a startup in the tech sector -- you’ll have...
Print Media Centr, Domtar Paper and Avanti to present Pre-Conference Program at Xploration® 16
The Ultimate Marketing Workshop for Printers: Solid Strategies for Sales Success Xplor International, the worldwide...
6 Things to LOVE About Print Sales
It’s February! The month of love and devotion and heart palpitations and romance. No, not the month of snow storms and...
2016 Print Advice From Awesome Writers
Can you believe that we are already half way through the first month of the new year? I am sure you have thought about...
Four Galactic Concepts Star Wars Can Teach Us About Print Media
This past Friday was December 18th. Do you know what that means? If your answer is “no” then what’s wrong with you?! I...
Misconception 3: Print Is Bad For The Environment
Here we have reached our last, perhaps most concentrated, misconception that print is bad for the environment? If you...
3 Things You Should Know About Marketing To Us Millennials
Millennial. A term first coined by Neil Howe and William Strauss in 1991 in their book “Generations” to describe the...
Misconception 2: Younger Generations Are NOT Affected By Print
Trekking on through the misconceptions of the print industry, I’d like to address the second topic-- younger...
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