Dear Best Client, Ever: An Open Letter to Inspire Your Greatness
In my illustrious 7- year career as a consultant/coach/headhunter/social media ambassador/advisor to the C Suite/Chief Bottle Washer and Overall Team Player, I have been fortunate to work with many awesome graphic arts companies from sea to shining sea. I have met with all different kinds of companies, all kinds of managers, CEOs, and sales people. […]
Casting A Spell on Workflow Automation
Over the past couple of months I’ve been to more than a few conferences and vendor events where workflow and workflow automation have been on the agenda. Everyone has a spin on what workflow automation means, but when I listen to their press conferences and look at their offerings, finding end-to-end automation is harder than […]
Waving a Workflow Wand for Magical Onboarding Success
Most print providers (commercial, in-plant, corporate) won’t need a wand or cape to discover that some parts of their workflow are in better shape than others. Over time new software tools are added and job flows are re-worked to take advantage of faster print and finish options. While all of that is happening new work […]
Color, Quality and Consistency: 2017 Print Buyer Survey Results Are In
For the past two years I have sent out some poignant questions to the print buying community with two goals in mind; first and foremost to find out what they care about, and second with my Print Buyerologist hat on, help printers and suppliers understand what they care about, in a manner that will resonate. The […]
Are You Augmenting Your Sales Metrics With Reality?
Multi-sensory print with holograms. Beacons. Haptics. I’m a sucker for cool experiences enabled by technology. Feed me. Feed my geek. When it comes to marketing and print technology, I never go hungry for long. Perks for writing on Team PMC, and being a #PrintChat regular, include opportunities to make friends with techies and integrated marketing […]
Appify Your Workflow!
We’re off to a fast start in the Wizarding World of Workflow 2017. The stars are telling us that this could be the year that more shops that are struggling with spreadsheets, sticky notes, and yellow legal pads might jump on board the workflow automation train. Why? Because the biggest bottlenecks we see in the […]
Zen, Motorcycles, and Creating the Perfect Environment for Sales Success
One of my most proud literary accomplishments of the past several years is getting through “Zen and the Art of Motorcycle Maintenance.” Yes, THAT book. The one first published in 1974. The subtitle is “An Inquiry into Values.” If you have not read it, it is part memoir, part philosophical text. I read a lot. […]
Rotolito Lombarda and HP PageWide Press Share Some Inkjet LOVE at Hunkeler Innovation Days
One of the biggest reasons I became a member of the HP Page Wide Press fan club is their customers. These daring, creative, and forward thinking printers took a leap into the land of inkjet possibilities long before the technology was in fashion. They pushed the boundaries of the expected and literally created applications with HP PageWide Presses that in […]
2017 CMYK Manifesto: Custom Customer Convenience and Communications
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″] [et_pb_text admin_label=”Text”] The following topics are over and done with in 2017: Name Change Rage! Print is a five-letter word, treated by our industry like a four-letter word. You know what people search when they need a printer… print, printer, printing… not communications, not marketing services provider. If your […]
Sowing the Seeds of… Love and Growth and Profit and All Things Great in 2017
Yep – I am a child of the 70s and 80s. And yep – I am music obsessed. And nope – I’m not sorry. As I sat down to write this happy-new-year-now-get-your-ass-in-gear post, I was brainstorming about growth metaphors. And here is what is tricky about the truth about growth, especially now that we live […]
Take Advantage of Holiday Giving Spirit for Meaningful Customer Feedback
One of the reasons I enjoy this time of year is that people tend to be nicer – even if they are faking it on the inside. As long as customer rushes have been addressed, and the holiday madness is winding down, there is a golden window of opportunity for you to get some meaningful […]
Election 2016: And The Loser Is YOU And Social Media
We have all heard that politics and religion should be avoided as dinner and social media conversation, yet these last few months most of us have been sucked into some sort of commentary about the heated US Presidential Election – myself included. And yes the election is over, but debate over the issues and the […]