3 Takeaways from HOW Design Live to Help You Connect with Print Customers
Last week I attended my first HOW Design Live thanks to the fine folks at The Association for Print Technologies (APTech) who helped me secure a press pass. Attending a HOW event has been a dream of mine since my advertising days. HOW magazine was (and I assume still is) a must-read to stay current on […]
Tales From The Trail: #ProjectPeacock Saddles Up for Digital Print in Austin, Texas
After successful meetings in 2017 with over 300 professional print buyers and creatives in NYC, Chicago, and the San Francisco Bay Area, Project Peacock saddled up and launched our 2018 tour last week in Austin, Texas. Me and my Peacock partners Canon Solutions America, Domtar Paper, Scodix and Miralupa, had 3 fantastic days of visits sharing printspiration with […]
How Many Printers Does It Take to Print a Light Bulb?
Q: How many Printers does it take to print a light bulb? A: You don’t know, you don’t print light bulbs… right? Because anyone can print a light bulb. You don’t want to be in the light bulb business. If you are, then you compete with everyone – including online discount light bulb printing factories. […]
Inspiration Starts With a Blank Page
A few weeks ago, I came across a post on LinkedIn describing an exercise with a blank sheet of paper geared toward revealing possibilities and helping a person step outside the limitations of schedules, journals, and records of a “previous self.” The author, Lynn Hidy of UpYourTeleSales, suggested that writing, drawing, scribbling, listing, narrating, or […]
You Can’t Go Wrong With A Printed Greeting Card
Don’t you just love-love-love printed greeting cards on cool paper? One of the things I love is about greeting cards is that someone else has created the design, thought up the message, chosen the paper, and printed it. Yes, blank cards and the cards you design and print yourself are wonderful, don’t get me wrong. […]
Forget Winter, Earth Day Is Coming. Prepare for the Paper Battle!
Greetings tree killers. Oh, you don’t believe you’re still considered a tree killer? You rock your FSC seal and use recycled paper and believe that gives you a pass? Think again. April 22nd is Earth Day, the Red Wedding of “alternative facts” regarding the use of paper and print. You have been sitting in the stands […]
The “Year of Color” is Here! (Are You READY?)
Optimism is in the wind. Things are picking up. People are feeling better. The clue? Color. People NEED color. They CRAVE color. So if I’m right (and I think I am), we’re going to see printed items with vivid color. Print design trends often follow consumer preferences in retail, home furnishings, and fashion. Based on that, […]
[VIDEO] Succeeding With Substrates: The New Roll Of Paper
This panel focuses on paper as a technology, current and future trends, and helping printers understand the revenue opportunities with new substrates. Panelists: Xerox, Canon, adphos, GPA, RMGT, Fastbind USA Download the panel brochure PDF!
TREND SPOTTING: The Road Ahead for Print is Paved with Gold… and Silver, and Varnish
Remember the R.E.M. song Shiny Happy People? If you do I bet you are singing it in your head now, and if you don’t, here you go… See the happy people? Think of them next time you are creating a printed piece, or about to estimate one for customers. They like shiny, tactile things that […]
3 Reasons to Celebrate Print This Earth Day
Earth Day 2016 (April 22) is nearly upon us, and maybe I’m crazy, but Earth Day has always been one of my favorite holidays to celebrate. There’s just something about being outdoors, soaking up the sun’s rays while getting dirty, and making the world a slightly more beautiful place – even if those flowers will […]
Misconception 3: Print Is Bad For The Environment
Here we have reached our last, perhaps most concentrated, misconception that print is bad for the environment? If you use toilet paper, paper towels, or buy packaged goods in the store (thinking cereal or anything else packaged in paper), then you are actually buying reminisces of recycled paper products. There is a lot of distorted […]
[VIDEO] Meet the Movers and Shakers From the Inaugural thINK Conference in NYC
The first thINK Conference – appropriately called thINK First, was held in NYC Sept 8-10, 2015 in the Roosevelt Hotel in NYC. thINK is a “collaborative, independent community of peers, solutions partners and print industry experts that represent the fast-growing $3.5B inkjet market.” Oh, and they are Canon Solutions America customers as well. There is […]
