On the most recent episode of PrinterChat, a Podcasts from The Printerverse series co-hosted by me, Jamie McLennan,...
Why Print Businesses Shouldn’t Dodge Disastrous Reviews
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Print Buying
The Perfect Partnership: Collaboration Between Printers and Designers
In the world of printing and design, collaboration is key. From business cards to banners, brochures to billboards,...
2022: A Year of Tepid Transformation for the Post-Pandemic Printing Industry
Greetings Citizens of the Printerverse! Another year for the printing industry is in the books. It seems like it...
Twitter Advertising is Dead. Long Live Print!
Print has always been a potent channel for direct marketing and communication, and one of the safest. This is not new...
How to Tell if You Are Considered a Print Vendor or a Print Partner
If print customers are thinking of you as a print vendor and not as a print partner, you are in serious trouble. You...
3 Ways to Earn Trust Through Collaboration with Print Customers
The secret to earning referrals and long-term loyalty with print customers for their printing and print marketing...
But Wait, There’s More: 3 New Business Ideas for Print Businesses
The summer is approaching and that typically means a little slow down for most print businesses, but honestly who...
Best Digital Advertising Strategies for Printers to Reach Targeted Print Buyers
Part 2 of a 2-part series How can your print business reach print buyers by using digital advertising? There’s no...
How to Help Overworked Print Customers Buy From You
Making print sales isn’t easy these days. Supply chain issues are disrupting the process and the ability to promise...
Where, Oh Where Did the Print Customers Go?
I have had vast conversations with big-budget buyers and print buyers buying on a budget over the last two years. I...
3 Productive Ways to Follow Up on Following Up
Printers say the craziest things. While that isn’t the name of a new Podcast From The Printerverse series, it might as...
Project Peacock: A Resource Playground for Printers and Creatives
These days good information is increasingly difficult to come by. Unless you already know what you’re looking for, you...
Winning Sales Strategy: The Moment for a Quick Sales Victory Lap
If you read my posts with any frequency or listen to the Print Buying UK v. USA Podcast co-hosted by me and Matthew...
Prospect These Verticals Now for 3rd Quarter Success
Even with Americans being vaccinated at an astonishing pace, we are not out of the woods regarding businesses...
Project Peacock Launches a New Printspirational Platform for Print Customers and Printers Around the World
The Printerverse – April 13, 2021 – Print Media Centr announces that its print customer education initiative, Project...
3 Ways to Keep Your Current Customers from Your Competitors
As your Intergalactic Ambassador to The Printerverse my vantage point is unique. I am a connection point and...
2021 CMYK MANIFESTO: REFLECT, RELEASE, RECOVER and REBOUND
Greetings Citizens of the Printerverse and welcome to a New Year! It is a new year, right? The calendar has changed...
Print Samples! Let’s Get Started!
Over the decades I’ve developed a love affair with print samples. It started back in high school when I worked in a...
Three Ideas for Prospecting Print Sales in 2021
Imagine having to drive 45 minutes for a haircut, or to get clothing altered. Imagine no malls or shopping centers to...
Winning Print Customers by Losing the Print Pitch
Podcasts From The Printerverse launched two new series at the end of 2019 that you should be paying attention to. The...
2020 CMYK Manifesto: Research, Regroup, Relax, Reinvent
Greeting Citizens of The Printerverse and welcome to a New Year! My role as your Intergalactic Ambassador gives me a...
2019: A Year of Setbacks, Comebacks, and Givebacks for Print
Greetings Citizens of the Printerverse! It’s almost time to close the books on 2019 which means it’s a perfect...
Printing United Provides Sweet Revenge For Print Lovers
It has been almost a month since Printing United opened its doors and ushered in a long-awaited trade show that...
Project Peacock Print Fair to Conclude 2019 Tour in Toronto, Canada’s Creative Capital
The Printerverse – October 16, 2019 – Project Peacock Print Fair, the traveling ‘roadshow-and-tell’ event from Print...
When It Comes to Pricing Print Projects – Stand Your Ground!
Printers, Service Providers… lend me your ears. For far too long you have focused on price over value. Your need to...
Heavenly Printspiration Awaits Brands and Agencies as Project Peacock Print Fair Heads to the City of Angels on September 12
The Printerverse – August 28, 2019 – Print Media Centr’s show-and-tell event, Project Peacock Print Fair, will be held...
Use These 3 Marketing Stats to Create More Print Sales from Leads
2019 is half-way done and most everyone I have been speaking with is looking at sales numbers and measuring...
The Sad Truth About Paper Options and the Paper Supply Chain
I AM MAD AS HELL AND I CANNOT TAKE IT ANYMORE.. and I am not alone! At a recent event I attended, a panel represented...
Profitable Print Relationships with Print Champion Matthew Parker
This PMC podcast travels over to my side of the pond to hear from Matthew Parker, print consultant and founder of the...
Project Peacock Rides into Dallas for One Night of Texas-Sized Printspiration for Print Customers and Printers on June 27th
The Printerverse – May 29, 2019 – Print Media Centr’s show-and-tell event, Project Peacock Print Fair, will be held at...
Get Bullish On Print… or Get Out of The Way.
If you are a negative Nelson or Nancy, please skip this post. The time for hand-holding and putting on a smile to keep...
Project Peacock Print Fair; A One-Night Only Pop-Up Event for Print Customers and Printers
The Printerverse - Print Media Centr (PMC) is expanding Project Peacock by taking it beyond the conference rooms of ad...
2018: A Year of Dividing and Conquering for Print
Greetings Citizens of the Printerverse! It’s almost time to close the books on 2018 which means it’s a perfect time to...
Print Media Centr Debuts Project Peacock Peeks; An Educational Video Series for Print Customers and Printers
The Printerverse - November, 2018 - Print Media Centr (PMC) recently expanded the Project Peacock program by taking it...
Color Management: The Intersection of Technology and Intent
The Printerverse at Print 18 was a resounding success. Our panels, interviews and events were attended by almost 2000...
Five Important Questions To Ask Print Customers About Their Customers
In the previous Five Questions That Identify Print Solutions article we discussed the Awareness to Revenue process and...
7 Ways to Score Higher on the Customer Leaderboard
When your customers rank you on their supplier scorecard, do you know how you are rated and what data is being...
Project Peacock Reaches New Heights Sharing Printspiration with Agencies and Brands in Boston and NYC
When Aetna knocks, most people would run to the door. But that wasn’t the case when Thomas Wynn, Head of Print...
The Significant Cost of Outsourcing In-House Print Buyers
Among all the useless, and often industry self-generated questions of print relevance is a related topic that doesn’t...
3 Takeaways from HOW Design Live to Help You Connect with Print Customers
Last week I attended my first HOW Design Live thanks to the fine folks at The Association for Print Technologies...
Tales From The Trail: #ProjectPeacock Saddles Up for Digital Print in Austin, Texas
After successful meetings in 2017 with over 300 professional print buyers and creatives in NYC, Chicago, and the San...
5 Reasons Why Printers Will NEVER Get Inside an Advertising Agency
Greetings Citizens of The Printerverse. It’s me… though today I’ve swapped-out my Intergalactic Ambassador antennae...
2017: A Year of Firsts, Lasts and Plenty of WTF’s
It’s almost time to close the books on 2017. Before we get to the last page however, let’s take a quick look back at...
5 Things Printers Need to Keep an Eye on to Kick A$$ in 2018
Halloween is just barely over, but you would never know it by looking around my house. There is still so much candy...
How Many Printers Does It Take to Print a Light Bulb?
Q: How many Printers does it take to print a light bulb? A: You don’t know, you don't print light bulbs... right?...
Shaking Up The Status Quo: Are Your Services Standing Out?
In the world of artificial sweeteners, I am team Pink. I have always been team Pink. I know Pink. I know what taste I...
2017 Survey Says: Print Buyers Need Time and Have Money
Greetings Citizens of the Printerverse! This post is about results from my 2017 Print Buyer Survey. The survey...
2017 Print Buyer Survey Says: When it Comes to Driving Print Sales, Stay in Your Lane
Greetings Citizens of the Printerverse! As promised in my post last month I will be rolling out results from my 2017...
2017 CMYK Manifesto: Custom Customer Convenience and Communications
The following topics are over and done with in 2017: Name Change Rage! Print is a five-letter word, treated by our...
TREND SPOTTING: The Road Ahead for Print is Paved with Gold… and Silver, and Varnish
Remember the R.E.M. song Shiny Happy People? If you do I bet you are singing it in your head now, and if you don’t,...
Take a Cue From The Olympics and Share Your Backstory for Success
EVERYONE loves a good backstory whether it’s a rag to riches journey, or overcoming the hardships, struggles and...
Beacon Technology: The Next Wave of Interactive Marketing is Here
When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece...
What Are Your Olympic Printing Events?
Hi! I’m Chloe! I can’t help admiring all of the Olympic athletes in Rio. They have passion and dedication, and they...
Turn Summer Friday’s Into Win/Win Days With Your Customers
I was recently elected to the Board of The Advertising Production Club of NYC (yes WOW, I know!) which has brought me...
Will The Resurgence of QR Codes Have Value For Marketers?
This might be the only PMC post about QR Codes in 2016! The undead are ugly. This is certainly true of the shambling...
The Sales Guy Might Not Be as Smart as He Thinks He Is
Hi! I’m Chloe! I just had the most annoying experience, and I think you might have had it without knowing it. Because...
#UKvUSA: Do Print Buyers Care About Social Media
Welcome to #UKvUSA - my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can...
#UKvUSA: What Investments Matter to Print Buyers?
Welcome to my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right...
There is a Printerverse
That is not news to regular Print Media Centr visitors, but until recently my multiverse guidebook didn’t include...
#UKvUSA: Stop The Presses!
Welcome to my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right...
7 Myths of Selling Print to Startups
When you are trying to sell print to a young, new company -- especially a startup in the tech sector -- you’ll have...
#UKvUSA: Does Your Teamwork, Work
Welcome to my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right...
Print Media Centr, Domtar Paper and Avanti to present Pre-Conference Program at Xploration® 16
The Ultimate Marketing Workshop for Printers: Solid Strategies for Sales Success Xplor International, the worldwide...
Partner Pre-Nups Ensure Easy Break-Ups
At a recent #PrintChat I presented questions for the topic of “Moving Mayhem” (see chat questions, stats and replay...
No, No, No, No! Black Typewriter Font – Just No!
Hi! I’m Chloe! I just got back from a trip and did my usual scan of the mail, and someone sent me, in 2016, a DM piece...
Young Companies are Buying Print and It’s Blowing my Mind
I just finished a project with a company that’s so print-loving it blew my mind. I'll call them Nater's Skateboards to...
#UKvUSA: Is Triple Bidding a Waste of Time?
Welcome to my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right...
The Year Ahead: Q&A With Amit Shvartz, Scodix
Was 2015 a good year for print? How do you measure success? Printing and print is a challenging business. In Scodix,...
Print Customer Convenience And Communication Crucial In 2016
All the industry predictions and sound strategy advice offered this time of year won't make a bit of difference if you...
2016: The Year of Automated Relevance
I’ll never forget the first time I sat down with a Fortune 500 company to discuss the idea of implementing...
#UKvUSA: Do Your Suppliers Suck?
Welcome to my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right...
#UKvUSA: Was 2015 A Good Year For Print Buying?
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the...
Survey Says Print Buyers Care More About Printers Than Price
A few weeks ago I sent out a short survey to my fellow print producers to get a quick temperature take on the things...
Understanding Print File Formats
Printing may seem very straightforward but the reality is there are some technical considerations to printing that are...
3 Things You Should Know About Marketing To Us Millennials
Millennial. A term first coined by Neil Howe and William Strauss in 1991 in their book “Generations” to describe the...
#UKvUSA: Does The Press Matter?
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the...
[VIDEO] Post-Press Success: Winning With Finishing
This Graph Expo panel focuses on the wonderful world of finishing, and the ROI it can bring. Panelists:...
[VIDEO] Digital Schmigital: Marketing Print to Millennials
This Graph Expo panel focuses on “The New Print Customers” – what they know, what they don’t, and how to keep them...
Get Ready For International Print Day (#IPD15) October 14, 2015!
INTERNATIONAL PRINT DAY 2015, A 24-HOUR SOCIAL MEDIA EVENT, TO EMPHASIZE THE INDUSTRY’S LOVE FOR AND DEDICATION TO...
5 Take Aways From Graph Expo – And One Big Learning
2015 was my first Graph Expo So how would I find the show? Would I find myself in a strange parallel print world,...
Are You Listening To Your Customers?
Over the past few months I have been in full-blown prep mode for The Printerverse at GRAPH EXPO 2015. Part of that...
Print Media Centr Announces Line Up Of FREE Expert Panel Presentations And Special Events At Graph Expo 2015
Print Media Centr (PMC) announces a robust line up of expert panel presentations and special events that will take...
#UKvUSA: What Matters More, Price Or Value?
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the...
Brazilian Neutrogena Ad Lets You Wipe the Lipstick Right Off Actress’s Face
Brazil continues it's STREAK with the coolest uses of print out there!! This is from ADWEEK. Hat tip to Rick Littrell...
Do You Ask For Print Samples? I Do, Now!
by Chloe Mahendra-Fuji, Print Diva Hi! I’m Chloe! I have been working on a bunch of print jobs that have complicated...
Why Designers Need To Understand The Print Universe
by Roberto Blake Print Design is one of the more challenging aspects of being a graphic designer. There is more to it...
3 Misconceptions Of The Print Industry
by Jennifer Grace When is the last time you've seen an article about how print is still alive? Or print isn't dead? I...
#UKvUSA: Who Really Chooses Paper?
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the...
And The Magic Ingredient Is…. Paper!
By Chloe Mahendra-Fuji, Print Diva Hi! I’m Chloe! If you have been following me you know that I work with customers to...
How Making Chocolate Chip Cookies Is Like A Direct Mail Campaign
by Jennifer Grace Baking is something that I hold dear. It is my favorite hobby. Pies, cakes, casseroles, it doesn’t...
#UKvUSA: Who Really Cares About Color
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the...
Being A Good Customer… And How I Failed!
by Chloe Mahendra-Fuji, Print Diva Hi! I’m Chloe! Sorry I missed you last month… there was a big job in my life and...
Who Is Buying All This Print Anyway?
by Jonathan Malone-McGrew, EDP For anyone that knows the McGrew name, it comes as no surprise when I tell them that I...
#UKvUSA: Your Printer Has A New Press: So What?
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the...
Of Swiss Chocolate and Pretzels: Tales From Hunkeler InnovationDays
By Chloe Mahendra-Fuji, Print Diva Hi! I’m Chloe! I just finished a run of tradeshows that made my head spin! And...
#UKvUSA: What Printshop Investments Attract New Customers?
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the...
Print Fight Club: Round One Recap And Replay
Last week, with the support of our friends at eLynxx Solutions, I launched #PrintFightClub with the topic "Will Print...
VIDEO: Unique Inkjet Technologies Featured At ISA Expo 2015
Although I cannot make it to ISA Sign Expo this year, Chris Price is carrying on without me!! GRAPH EXPO is hosting...
[Video] HP High Speed Inkjet, Hunkeler and POSTERS!!
I love that Pat McGrew says "I hope this was interesting" at the end of this video. I have never printed POSTERS on a...
[Video] HP Printing Books With High Speed Inkjet At Hunkeler With Some Help From Meccanotecnica
More videos from Pat McGrew M-EDP, CMP, from the show floor at Hunkeler InnovationDays in Lucern, Switzerland. This...
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