by Deborah Corn | #ProjectPeacock, Buyers, Creative, Customer Communication, Design, Education, Featured, Marketing, Print Buying, Print Production, Print Sales, Print Services, Project Peacock, Video
The secret to earning referrals and long-term loyalty with print customers for their printing and print marketing needs is really no secret. Creative collaboration is the key to success. Collaboration can take many forms. On the lowest end, we have information...
by Deborah Corn | Customer Communication, Design, Education, Featured, Operations, Print Buying, Print Production, Print Sales, Print Services, Sales, Training
The summer is approaching and that typically means a little slow down for most print businesses, but honestly who knows anymore. We will collect metrics as we live through it and reflect on this and past years, like most situations since Covid kicked off. So, I’ll...
by David Murphy | Digital Marketing, Digital Media, Marketing, Print Buying, Print Sales, Print Services, Sales, Search Marketing
Part 2 of a 2-part series How can your print business reach print buyers by using digital advertising? There’s no shortage of opportunities to spend your money on advertising, but which options are best for your business? In part 1 of this series, we presented the...
by Deborah Corn | Buyers, Customer Communication, Employment, Featured, Jobs, Marketing, Operations, Print Buying, Print Production, Print Sales, Print Services, Sales
Making print sales isn’t easy these days. Supply chain issues are disrupting the process and the ability to promise everything will be ok with 100% certainty. This situation can make even the most seasoned print customers nervous especially if they work as a print...
by Deborah Corn | Customer Communication, Featured, Operations, Print Buying, Print Sales, Sales
I have had vast conversations with big-budget buyers and print buyers buying on a budget over the last two years. I have spoken to designers, marketers, and decision-makers on all levels. One thing most have in common – uncertainly regarding their futures, and where...
by Deborah Corn | Customer Communication, Featured, Operations, Print Buying, Print Sales, Print Services, Sales
Printers say the craziest things. While that isn’t the name of a new Podcast From The Printerverse series, it might as well be. I have heard some doozies as of late and they are worth sharing for two reasons. The first so I am not alone in the horror, and the second...
by Nichole Jones | #ProjectPeacock, Buyers, Creative, Design, Digital Print, Direct Mail, Education, Marketing, Packaging, Print Buying, Print Production, Project Peacock
These days good information is increasingly difficult to come by. Unless you already know what you’re looking for, you may have to dig through a few google pages to find the “right” information. Sure, my keywords will get me towards what I need…but after filtering...
by Deborah Corn | #PrintSales, Buyers, Customer Communication, Featured, Marketing, Print Buying, Print Sales, Print Services, Sales
If you read my posts with any frequency or listen to the Print Buying UK v. USA Podcast co-hosted by me and Matthew Parker, you probably know I focus on helping printers create long-term relationships with print customers. I benefited from long-term relationships with...
by Deborah Corn | #PrintSales, #ProjectPeacock, Buyers, Customer Communication, Direct Mail, Featured, Marketing, Print Buying, Print Media, Print Sales, Print Services, Project Peacock, Tips
Even with Americans being vaccinated at an astonishing pace, we are not out of the woods regarding businesses reopening and people returning to offices. As a matter of fact, some companies are choosing to give up the brick and mortar and panoramic views from office...
by Deborah Corn | #ProjectPeacock, Buyers, Click. Learn. Connect., Creative, Design, Education, Events, Featured, Future of Print, Marketing, Marketing Automation, Paper, Print & Digital, Print Buying, Print Media, Print Services, Printers, Printerverse, Project Peacock, Sales, Sustainability, Training
The Printerverse – April 13, 2021 – Print Media Centr announces that its print customer education initiative, Project Peacock, is now a free platform accessible 24/7 and available to print and marketing professionals around the world. The new Project Peacock Platform,...
by Deborah Corn | Buyers, Customer Communication, Featured, Marketing, Print Buying, Print Sales, Print Services, Printers, Project Peacock, Sales
As your Intergalactic Ambassador to The Printerverse my vantage point is unique. I am a connection point and information hub for more than 200,000 global industry members across all my communication channels. I am also on the receiving end of a myriad of daily...
by Deborah Corn | Customer Communication, Featured, Future of Print, Marketing, Operations, Print Buying, Print Media, Print Sales, Print Services, Printerverse, Sales, Tips
Greetings Citizens of the Printerverse and welcome to a New Year! It is a new year, right? The calendar has changed but, in many ways, it feels like 2020 is still lingering. This annual post has traditionally focused on what is in front of us, but honestly, there is...
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