by Deborah Corn | Customer Communication, Featured, Future of Print, Marketing, Operations, Print Buying, Print Media, Print Sales, Print Services, Printerverse, Sales, Tips
Greetings Citizens of the Printerverse and welcome to a New Year! It is a new year, right? The calendar has changed but, in many ways, it feels like 2020 is still lingering. This annual post has traditionally focused on what is in front of us, but honestly, there is...
by Pat McGrew | #PrintSampleTV, Buyers, Creative, Customer Communication, Design, Marketing, Print Buying, Print Sales, Sales, Tips
Over the decades I’ve developed a love affair with print samples. It started back in high school when I worked in a print shop that had been in business since the 1700s. We ran a web press in house, though the newspapers were done over at Princeton Packet. Promotional...
by Deborah Corn | #PrintSales, Buyers, Featured, Marketing, Operations, Print Buying, Print Sales, Print Services, Sales, Tips, Trends
Imagine having to drive 45 minutes for a haircut, or to get clothing altered. Imagine no malls or shopping centers to stroll through on a rainy Sunday. Imagine no family-owned restaurants to bring out of town guests, no local bars to watch the big game, no local small...
by Deborah Corn | #PMCpodcasts, #PrinterChatPodcast, #PrintSales, #UKvUSA, Automation, Buyers, Featured, Marketing, Operations, Podcast, Print Buying, Print Sales, Print Services, Printers, Sales, Web to Print (W2P)
Podcasts From The Printerverse launched two new series at the end of 2019 that you should be paying attention to. The #PrinterChatPodcast features Will Crabtree, Owner of TampaPrinter.com, and Jamie McLennan, Creative Print Strategist at DMR Graphics, and we discuss...
by Deborah Corn | #drupa2020, #ProjectPeacock, Buyers, drupa, Featured, Marketing, Operations, Print Buying, Print Media, Print Sales, Print Services, Printers, Printerverse, Project Peacock, Sales
Greeting Citizens of The Printerverse and welcome to a New Year! My role as your Intergalactic Ambassador gives me a pretty unique vantage point since it allows me to be able to meet with, speak to and learn from so many of you out there each year. This annual post is...
by Deborah Corn | Buyers, Education, Events, Featured, Finance, Print Buying, Print Media, Print Sales, Print Services, Printers, Printerverse
Greetings Citizens of the Printerverse! It’s almost time to close the books on 2019 which means it’s a perfect opportunity to look back at some of the subjects that drove discussions in the Printerverse this year, and what we can learn from them moving forward....
by Deborah Corn | Education, Events, Marketing, Operations, Podcast, Print & Digital, Print Buying, Print Sales, Print Services, Printers, Printerverse, Printing United, Trade Shows, Trends
It has been almost a month since Printing United opened its doors and ushered in a long-awaited trade show that brought much of the industry together under one gigantic convention center roof. Powered by SGIA and NAPCO Media, the show expanded beyond the traditional...
by Deborah Corn | #ProjectPeacock, Buyers, Creative, Design, Digital Print, Education, Events, Featured, Marketing, Print Buying, Print Media, Print Sales, Print Services, Printerverse, Project Peacock
The Printerverse – October 16, 2019 – Project Peacock Print Fair, the traveling ‘roadshow-and-tell’ event from Print Media Centr, is heading to Toronto, Canada. The final event of 2019 will bring tangible Printspiration to print-loving Canadian creatives, print...
by Deborah Corn | #PrintSales, #ProjectPeacock, Buyers, Print Buying, Print Media, Print Sales, Print Services, Project Peacock
Printers, Service Providers… lend me your ears. For far too long you have focused on price over value. Your need to ‘win’ the job has come at a great expense, literally, not only to your business but to the industry. The race to the bottom is not one you should be...
by Deborah Corn | #ProjectPeacock, Buyers, Creative, Education, Featured, Marketing, Paper, Print Buying, Print Media, Print Services, Project Peacock
The Printerverse – August 28, 2019 – Print Media Centr’s show-and-tell event, Project Peacock Print Fair, will be held in Los Angeles, California on September 12, at Sony Pictures Plaza, as the industry’s dedicated innovation and education roadshow rounds off its...
by Deborah Corn | Buyers, Featured, Marketing, Print Buying, Print Sales, Print Services, Sales
2019 is half-way done and most everyone I have been speaking with is looking at sales numbers and measuring performance. Strategies and plans will be put into place to achieve or exceed this year’s goals. If you are getting ready to crank sales efforts by breaking out...
by Deborah Corn | #ProjectPeacock, Buyers, Creative, Design, Digital Print, Education, Featured, Marketing, Operations, Paper, Print Buying, Print Media, Print Sales, Project Peacock, Sales
I AM MAD AS HELL AND I CANNOT TAKE IT ANYMORE.. and I am not alone! At a recent event I attended, a panel represented by 5 paper mills and 1 merchant heard from a vocal crowd of printers who were less than thrilled with the current state of the paper supply chain. I...
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