Print Ad Charges Phone Using Solar Energy

This isn’t the first time Nivea dazzled the advertising world promoting their sunblock in Brazil. Last year they created a remarkable billboard made with a million beads…  But this is WAY cooler than that! Using a print ad to harness solar power to charge devices on the beach…  GENIUS.  Per the Daily Mail – “The […]

Paramount Pictures Taps NFC To Deliver Exclusive Star Trek Content In Airports

Travelers passing though O’Hare, LAX, DFW and JFK will have an opportunity to open a channel and hail some exclusive “Star Trek Into Darkness” video content via NFC technology. By tapping their NFC enabled phones onto Capt. Kirk’s communicator pictured in the out of home displays airport visitors will be transported to a unique mobile […]

Students Create 'Subway Libraries' With NFC

I could make some points and suggestions about this, but instead Im just going to celebrate the students and their creation, and of course the promotion of the printed word! The Underground Library from Keri Tan on Vimeo. Miami Ad School Student Project: A Simple Solution to help New York’s Empty Libraries(The creators of this […]

Get A 3D Printed Storm Trooper With YOUR Face From Disney!

The Happiest Place On Earth is going Evil Empire for the NEXT FOUR WEEKENDS!  And part of The Star Wars D-Tech Me experience this year includes this far out swag!  It pays to have friends in the Galaxy, so thanks to Stephanie Pieruccini from InfoTrends for passing this along to me.  Disney jumps on 3-D […]

Download the #Printchat Reading List

Following up on our “Sharing” topic from last week… this week at #printchat we swapped info on some great Print and Marketing books that are out there. My stand-in sidekick Marco Morales (@miercs) graciously complied a list for us which you can download in PDF format: #PRINTCHAT READING LIST If you missed last week… CLICK […]

Meet Robert Hunt: Creator Of Awesome Industry App @PrintApply

As I often mention, one of the perks to having a website that’s dedicated to sharing cool things with our community is that cool things come along! Such is the case with Print Apply – an App for print professionals and graphic designers!  I’ve had the App and have been sharing info about it for […]

Are Maps The Key To Unlocking Higher Marketing Conversion Rates?

As I mentioned in a recent post Personalization Is About To Get Real Personal, one of the cool techs I learned about at the Xplor 13 conference was locr Maps presented by CEO Rolf Richter. At first I was a little skeptical, especially since he claimed “marketing campaigns using locr maps have proven to be […]

PrintMediaCentr Launches Print and Integrated Marketing Webinar Site

To keep things tidy over here on the main site and keep our growing list of upcoming programming easily accessible, I am pleased to announce the launch of PMC’s Print and Integrated Marketing Webinars! While the site will be dedicated to our endeavors, everyone is still most welcome to post their Webinar information FOR FREE […]

A Bit of Guerrilla TRUTH For #Paperless2013

After the recent tweet from Paperless 2013 about the Restoration Hardware catalog, I decided to take a different approach to getting some paper sustainability facts out there that would be more digestible. What I realized from the Paperless 2013 tweet is that ONE image really does say a 1000 words (about a 1000 page catalog no […]

#Paperless2013 Fires The TWEET Heard Round The Print World

Go Paperless in 2013 takes its eye off “Paperwork” and turns its focus on Catalogs Remember in the Lord Of The Rings movies when the EYE was looking around for Frodo and would fix it’s gaze is one direction until something else distracted it? Well that seems to have happened over the weekend with the […]

PAPERCUTS: A New Webinar Series For Paper Lovers Everywhere!

PrintMediaCentr Partners with Paper Merchants, The National Paper Trade Association (NPTA), and AtTask to Bring New Webinar Series to Paper Lovers Everywhere!  New format brings opportunity for Print Buyers, Designers, and Marketers to learn about multiple substrates and engage directly with Paper Merchants and Spec Reps. The Printerverse – April 23, 2013 – PrintMediaCentr (PMC) […]

Personalization Is About To Get Real Personal

Not too long ago I wrote a guest blog for Printing Impressions about the Trade Show Road Less Travelled and spoke about my experience attending the Xplor Conference for the first time, and why I keep going back. Having just returned from the 2013 event last week, my conviction that Xplor is a hidden gem […]