3 Misconceptions Of The Print Industry
by Jennifer Grace When is the last time you’ve seen an article about how print is still alive? Or print isn’t dead? I see them all the time…and… I admit it, I’ve written a few myself. Not to worry; this article is not one of those, though, I do strongly believe in the power of […]
How Fast-Growing Printers Capitalize On Success
Integrate print, email and blogging for quick marketing results By Sandy Hubbard When considering an integrated marketing campaign, fast-growing print company owners want to know what already works. “What are the top 3 things we should be doing?” they ask me. They don’t want 100 things. Even if they are leaders in their own areas, fast-growing printing […]
Top 5 Tips for InkJet Success
If you aren’t already working with an inkjet web press, this is a great time to get onboard the inkjet train. Productivity, print quality and a world of new product options await those who embrace the technology. However, as powerful as it is, there is some planning to do to become as successful as possible. […]
GASC’s Onsite Event Gives Sweet Taste Of Orlando For GRAPH EXPO 2016
I am going to preface this post with a few, hopefully obvious things. First and foremost I am a loving, devoted fan, and proud partner of The Graphic Arts Show Company (GASC) who produce and manage the U.S. based GRAPH EXPO and PRINT shows. GASC partnered with me four years ago to create a show floor […]
The CxF/3 File Format, X-Rite And The ISO
By Brian Rothschild / TechCreative / GraphicFXOnline Studio. Contributing blogger for PrintMediaCentr.com Good day PMC readers, X-Rite Incorporated, a global leader in color science and technology and its subsidiary Pantone LLC, announced that the ISO TC130 committee that sets global standards for the Graphic Arts has adopted the X-Rite Color Exchange Format version 3 (CxF3) […]
Is There Diversity in the Graphic Communication Industry?
Ladies and Gents of Print, Citizens of The Printerverse!! Once again it is our distinct honor to be able to help Dr. Twyla Cummings, Senior Associate Dean and Professor, Graduate Executive Board Advisor, College of Imaging Arts and Sciences at Rochester Institute of Technology, conduct some industry research. Last time the focus was on a Comparative Study for Women in Graphic Communication, […]
How Printers Can Survive In A Content Driven Economy
By Roberto Blake The secret is out; everyone needs to be a media company. We all know that Social Media is not a fad; we know that Content is King and Distribution is Queen; we know that Context is fickle God that can make or break our business and us. Great. Now what? Understanding that […]
#UKvUSA: Who Really Cares About Color
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, […]
Being A Good Customer… And How I Failed!
by Chloe Mahendra-Fuji, Print Diva Hi! I’m Chloe! Sorry I missed you last month… there was a big job in my life and time got away from me. And now that I look back, I still missed the mark of being a good customer to my printer. Let’s start with the basics. You’ll recognize the […]
Sell Deeper Into Your Customer List With Data
by Sandy Hubbard Printers who have a solid, loyal clientele always need to sell more to existing customers. Here’s how to do more and sell more with the information you have. First, let’s find a place to get creative. It’s easiest to use a spreadsheet program. My clients have used whiteboards, graph paper, mind maps, […]
Who Is Buying All This Print Anyway?
by Jonathan Malone-McGrew, EDP For anyone that knows the McGrew name, it comes as no surprise when I tell them that I am in the print industry. As some of you may know, I spent my formative years growing up inside a print software development company that quickly made a name for itself with quality […]
#UKvUSA: Your Printer Has A New Press: So What?
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, […]
