The Print Services Provider to Marketing Services Provider Controversy
From the Xerox Blog by Howie Fenton Hi, my name is Howie Fenton and I am a guest blogger for Xerox. As you may know, I am not “on staff” at Xerox. I am a consultant with NAPL specializing in workflow and digital printing. For me, blogging is more of a hobby than a job […]
Customer relationships improve with data integration
Marketers are using more channels than ever before to effectively reach prospects and customers, including mobile, e-mail, the Web, social media, print and more. As the number of marketing channels used to promote our brand, products and services continues to multiply, so does the number of places used to store data about our target audience. […]
New Publication Paper Price Monitor
by Terry L Choate Jr I have found, throughout the course of my career, that unless publishers have a resource to utilize in which to track accurate paper pricing, many times they find themselves over-paying their printer for the paper that they are consuming and being billed for. I think that while many printers try […]
How Will Digital Print Integrate with Intent-Based Marketing?
By Heidi Tolliver-Nigro on February 15th, 2011 As we head into DSCOOP, all thoughts are turned to the future of digital print. But if we want digital printing to thrive, we have to remember that digital print doesn’t live in a vacuum. Our idea of “multi-channel marketing” as personalized direct mail that sends recipients to […]
Survey: Consumers Want Social Sign-in Option on Merchant Sites
Most consumers get annoyed with having to sign in to a merchant’s website. A recent survey conducted by Janrain research found that 75% of people are bothered by registering on a website and will change their behavior as a result. Among them, 54% said they may leave the site or not return, 17% go to […]
3D: The Next Frontier in On-Demand Printing?
Although it’s not something typically associated directly with the print industry, three-dimensional (3D) printing is gaining a lot of traction as a way to revolutionize and democratize manufacturing. 3D printing is used largely in general manufacturing, architecture, engineering, industrial design, and other areas that rely on rapid prototyping. It’s an additive manufacturing technology, meaning that […]
What Did We Learn at the 2011 PODi AppForum?
PrintMediaCentr was fortunate enough to have Pat McGrew as our representative at this year’s PODi AppFourm last week in Las Vegas. Here, Pat@PODi rounds up her coverage with some key takeaways from the event… What Did We Learn at the 2011 PODi AppForum? by Pat McGrew, M-EDP, CMP Data-Driven Communication Evangelist If you were following […]
InfoTrends and PRIMIR Need Your Help – and there is a bounty!!!
by Pat McGrew Every year marketers look for data to help sell the solutions that are emerging in the market. Marketers look for data points that prove the anecdotes we all tell each other in the hallway at conferences. The sad truth is that there is very little data in the transaction print space. To […]
The Annual PODi AppForum Invades Las Vegas
Data, QR Codes, Social Media and Differentiation: Pat McGrew reports exclusively for PMC from the PODi AppFourum For the ninth year the team at Caslon has invited us all to Las Vegas for the PODi AppForum. It’s an event that draws printers of all varieties and the vendors who support them, especially those who have […]
The Next Generation of Print in 2011
In today’s economy the number one priority for every business is revenue growth. Leading print and marketing service providers have learned that working more closely with their customers is critical for success. They are focused on offering services that bring the most valuable to their customers. All of the industry studies support the fact that […]
HP to spotlight new mobile printing tool with live YouTube show
A mainstay of early television — live commercials demonstrating products like Polaroid cameras and Timex watches — is making a comeback, updated for a new century by migrating to new media. Hewlett-Packard is teaming up with the YouTube for a live show in the form known as branded entertainment. The program will be featured on […]
Use code XPLOPMC and you can attend XPLOR 2011 for FREE!!!
The Xplor International Conference & Vendor Forum can best be described simply as a “one of a kind” event. It is the perfect blend of information, knowledge and networking, integrating both the end user and vendor communities in a three day, intimate format April 5-7, 2011 in Tampa, Florida. This year’s theme is The Next […]
