5 Things Printers Need to Keep an Eye on to Kick A$$ in 2018
Halloween is just barely over, but you would never know it by looking around my house. There is still so much candy everywhere, the bushes still have spider webs on them, decorations have yet to be put away. Did I mention the candy? It’s enough to make a person attempting to live a healthier lifestyle […]
What You Missed at Print 17
What’s that you say, my friend? You didn’t make it to Print ’17? You were too busy to make it? You didn’t want to spend the money? Hmmm. Well. All I can say is, in the eternal words of Vivian from Pretty Woman, “Big mistake. HUGE.” I am sorry to tell you this, but you […]
How Many Printers Does It Take to Print a Light Bulb?
Q: How many Printers does it take to print a light bulb? A: You don’t know, you don’t print light bulbs… right? Because anyone can print a light bulb. You don’t want to be in the light bulb business. If you are, then you compete with everyone – including online discount light bulb printing factories. […]
You Can’t Go Wrong With A Printed Greeting Card
Don’t you just love-love-love printed greeting cards on cool paper? One of the things I love is about greeting cards is that someone else has created the design, thought up the message, chosen the paper, and printed it. Yes, blank cards and the cards you design and print yourself are wonderful, don’t get me wrong. […]
Order Up! 3 Ways to Serve Fresh Digital Print to Local Restaurants
I recently spent some time with HP at Interpack 17 in Germany (watch the videos!). As usual they had a plethora of products and services that are wowing the packaging industry and pushing the packaging envelope way beyond the corrugated box. It’s really cool to get a glimpse of where the “package” is heading, and the huge […]
Dear Best Client, Ever: An Open Letter to Inspire Your Greatness
In my illustrious 7- year career as a consultant/coach/headhunter/social media ambassador/advisor to the C Suite/Chief Bottle Washer and Overall Team Player, I have been fortunate to work with many awesome graphic arts companies from sea to shining sea. I have met with all different kinds of companies, all kinds of managers, CEOs, and sales people. […]
How 1970s Brands Influenced a Generation Through Print Packaging
Forty years is a long time for a brand — primarily through print packaging and some silly songs — to sustain a consumer’s attention and loyalty. It hardly seems possible. Yet the print packaging of my husband’s childhood is what guides him, to this day, through the aisles of the grocery store. He does his […]
When Worlds Collide: Meeting an Old Friend in The Printerverse
“There is a Printerverse” was my very first Print Media Centr column. Look at me then: full of wonder at how the knowledge, technologies, interests, events, and organizations shared among ink-sniffers formed a culture and a “Printerverse.” Can you believe we were ever that young? As I write this, I’m on a pre-summer business and […]
2017 Print Buyer Survey Says: When it Comes to Driving Print Sales, Stay in Your Lane
Greetings Citizens of the Printerverse! As promised in my post last month I will be rolling out results from my 2017 Print Buyer Survey. The survey background info can be found here. If you haven’t read it please do that first, then come back to this post to absorb the information in context. Normally I would put a […]
Waving a Workflow Wand for Magical Onboarding Success
Most print providers (commercial, in-plant, corporate) won’t need a wand or cape to discover that some parts of their workflow are in better shape than others. Over time new software tools are added and job flows are re-worked to take advantage of faster print and finish options. While all of that is happening new work […]
For Sales and Career Success Try An Optimists’ Mantra
Scarcity: A noun meaning the state of being scarce or in short supply; shortage. Abundance: A noun meaning a very large quantity of something. When it comes to looking at a person’s outlook on life, people are often lumped into one of two categories: optimists or pessimists. You know – the old “glass half full […]
Color, Quality and Consistency: 2017 Print Buyer Survey Results Are In
For the past two years I have sent out some poignant questions to the print buying community with two goals in mind; first and foremost to find out what they care about, and second with my Print Buyerologist hat on, help printers and suppliers understand what they care about, in a manner that will resonate. The […]