Dear Best Client, Ever: An Open Letter to Inspire Your Greatness
In my illustrious 7- year career as a consultant/coach/headhunter/social media ambassador/advisor to the C Suite/Chief Bottle Washer and Overall Team Player, I have been fortunate to work with many awesome graphic arts companies from sea to shining sea. I have met with all different kinds of companies, all kinds of managers, CEOs, and sales people. […]
Personalized Product Marketing: What’s In A Name?
I was speaking at an event recently. During the Q&A I was asked if I thought we had reached peak personalization? My answer was a firm no. Through the ages, we have added value to many things with the addition of initials – cuff-links, handkerchiefs, shirts, jewellery etc. Even Henry VIII had his current wife’s […]
Forget Winter, Earth Day Is Coming. Prepare for the Paper Battle!
Greetings tree killers. Oh, you don’t believe you’re still considered a tree killer? You rock your FSC seal and use recycled paper and believe that gives you a pass? Think again. April 22nd is Earth Day, the Red Wedding of “alternative facts” regarding the use of paper and print. You have been sitting in the stands […]
2017 Print Buyer Survey Says: When it Comes to Driving Print Sales, Stay in Your Lane
Greetings Citizens of the Printerverse! As promised in my post last month I will be rolling out results from my 2017 Print Buyer Survey. The survey background info can be found here. If you haven’t read it please do that first, then come back to this post to absorb the information in context. Normally I would put a […]
Waving a Workflow Wand for Magical Onboarding Success
Most print providers (commercial, in-plant, corporate) won’t need a wand or cape to discover that some parts of their workflow are in better shape than others. Over time new software tools are added and job flows are re-worked to take advantage of faster print and finish options. While all of that is happening new work […]
Take Advantage of the 2017 USPS Emerging and Advanced Technology Promotion
Are you taking advantage of USPS’s Emerging and Advanced Technology promotion? Oh, you are? Well, I’m not talking to you at the moment. Everyone else, we’re calling the “Emerging and Advanced Technology promotion” “EAT” for the rest of this post. Just go with it. Earlier this month, a print pro and I were discussing how […]
For Sales and Career Success Try An Optimists’ Mantra
Scarcity: A noun meaning the state of being scarce or in short supply; shortage. Abundance: A noun meaning a very large quantity of something. When it comes to looking at a person’s outlook on life, people are often lumped into one of two categories: optimists or pessimists. You know – the old “glass half full […]
Color, Quality and Consistency: 2017 Print Buyer Survey Results Are In
For the past two years I have sent out some poignant questions to the print buying community with two goals in mind; first and foremost to find out what they care about, and second with my Print Buyerologist hat on, help printers and suppliers understand what they care about, in a manner that will resonate. The […]
Are You Augmenting Your Sales Metrics With Reality?
Multi-sensory print with holograms. Beacons. Haptics. I’m a sucker for cool experiences enabled by technology. Feed me. Feed my geek. When it comes to marketing and print technology, I never go hungry for long. Perks for writing on Team PMC, and being a #PrintChat regular, include opportunities to make friends with techies and integrated marketing […]
Appify Your Workflow!
We’re off to a fast start in the Wizarding World of Workflow 2017. The stars are telling us that this could be the year that more shops that are struggling with spreadsheets, sticky notes, and yellow legal pads might jump on board the workflow automation train. Why? Because the biggest bottlenecks we see in the […]
Rotolito Lombarda and HP PageWide Press Share Some Inkjet LOVE at Hunkeler Innovation Days
One of the biggest reasons I became a member of the HP Page Wide Press fan club is their customers. These daring, creative, and forward thinking printers took a leap into the land of inkjet possibilities long before the technology was in fashion. They pushed the boundaries of the expected and literally created applications with HP PageWide Presses that in […]
2017 CMYK Manifesto: Custom Customer Convenience and Communications
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″] [et_pb_text admin_label=”Text”] The following topics are over and done with in 2017: Name Change Rage! Print is a five-letter word, treated by our industry like a four-letter word. You know what people search when they need a printer… print, printer, printing… not communications, not marketing services provider. If your […]
