Sweden To Adopt World's First QR Coded Banknotes
Ok, QR codes have “jumped the shark” in Sweden. It might just be me, but I don’t see ANY added value scanning money to get information about a bank. I also just realized this is my second post about something Swedish today – the other being the IKEA story. I did watch Million Dollar Listing […]
Zoo Records "Hidden Sound" QR Code Campaign
This QR campaign has all the makings of a Hollywood movie: The Pitch: “Be Cool” meets “Cadillac Records” The Plot: Indy label overcomes all obstacles to create success for itself and its artists. Zoo Records “Hidden Sound” QR Code Campaign by Xath Cruz The problem about chasing medals is that it is often given to […]
NFC Technology is the New QR Code
When the NFC buzz started a few years back, I was all excited since like many I was having bad experiences with QR codes and was hoping something “better” would come along. When this tech did, it was limited in use for mobile payments, but some very smart marketing people jumped on it and saw possibilities […]
Volkswagen Proves a QR Campaign Can Work
This has all the makings of great guerrilla marketing – a new product, a mystery, and organic buzz from “the people” and the press wanting to be the first to solve it AND pass it along… Who Says QR Codes Don’t Work? Volkswagen Proves Otherwise! by: Barry Cunningham To assist with the unveiling of their […]
Another QR FAIL (disaster)
Granted this is from This Is AFCA, the official magazine of the American Football Coaches Association, and not People Magazine, but you can’t deny the fundamentals of good marketing are missed here like extra points would be if your kicker only had one leg. Maybe they can understand that analogy.
Order Popcorn From Your Theater Seat via QR or NFC!
Finally an APP everyone can get behind! This is from Australia, and if you watch the video you might be more surprised by their snack bar options than the ease of use and MAJOR added value for the movie-goer. Seafood Medley anyone? So yay to MasterCard for the idea and a great reason to sign […]
WTF QR CODES
These are just a few examples of QR CODE FAILS that a bunch of people submitted to tumblr described as: Celebrating the ridiculousness that is QR codes. WTF QR CODES is curated by @brad_frost and @cvilly. Some of the commentary is pretty funny, and you can see that and the entire QR FAIL collection here: WTF QR CODES. Personally, Im at loss other than […]
World Record Size QR Code
Full story here: World Record Size QR Code.
Postology Report: There Will Be a Postage Incentive Promotion This Summer
If you plan on incorporating or submitting materials with QR codes during this promotion, take HEED – the USPS is now QR Big Brother, and I for one am thrilled! The news is in – the USPS has announced a summer postage incentive program: via Postology Report – February 2012 – Postology Hot Topics: There Will […]
Code Jacked! Pokemon Card Links to Adult Site via QR
Seems weird to me just ONE card would be QR code-jacked, so I will be on the look out for any follow up or additional reports about Pokemon Gone Wild scenarios…if you find any please pass them along! source: KPTV in Portland, Oregon
Peapod, P&G tap mobile to simplify grocery shopping for commuters
Last year, the QR grocery store in the subway in Seoul, Korea created quite a bit of buzz not only for the great idea, but for a creative and practical way to apply QR based shopping into our lives. About a month later, posts started popping up that the QR grocery store was in fact […]
General Mills spoons up digital fun on cereal boxes
Some of the most read print materials in the world are cereal boxes according to Mark Addicks, CMO for General Mills. In a move to modernize the experience, they are adding digital triggers to their packaging to bring customers to “fun” content via mobile. I have to assume many kids dont have mobile phones, but […]