Heineken U-code Proves Some Marketers Do Get It!
For all the horrid examples of QR use – here is a GREAT ONE! Thanks to Creative Guerrilla Marketing for posting and tweeting a link to this video. Agency: Leo Burnett WarsawCreative Director: Paweł Heinze, Krzysztof IwińskiCopywriter: Anna Gadecka, Kamil KowalczykArt Director: Yigit Unan, Robert ChudzikAccount Manager: Jacek PilachowskiAccount Executive: Dominika GowikPhotographer: Lukasz MurgrabiaArt Buyer: […]
Why Marketer Love for QR Codes Is Not Shared by Consumers
Although AdAge posted this yesterday, the are citing stats from July of 2011, so the percentage of scanners most likely has gone up by now. However, that still doesn’t detract from the minuscule amount of scanners even if that number rose to 10% of all mobile phone owners by December. It’s the same problem we […]
Coca-Cola tests NFC advertising in Singapore
It’s very nice to see that NFC and QR are living happily together in Singapore 🙂 Coca-Cola has launched an NFC out-of-home advertising campaign in Singapore. By Sarah Clark The campaign promotes the company’s Coca-Cola and Fanta drinks brands and uses the NFC-enabled Mobile Life! network of two hundred advertising panels introduced by Clear Channel Singapore […]
How to avoid malware hiding behind QR codes
It’s always only a matter of time before the spammers and hackers show up to the party, and the holiday season is a perfect time to to sabotage genuine marketing efforts with mass consumption on all levels in full force. NetSecurity.org has provided some helpful tips to guard against such efforts pertaining to scanning QR […]
Can Personalized Ads Save Magazines?
Those who HAVE the data, know how to MANAGE and can use it CREATIVELY… will win!!! by Lucia Moses Some Popular Mechanics subscribers got something extra with their November issues. The issue was bundled with an outsert from Hewlett-Packard that greeted them by name and showed a scene specific to their hometown. Inside the issue was a […]
Track Chairs Announced for the 2012 AppForum Digital Printing Conference
FOR IMMEDIATE RELEASEMedia Contact: Christine DeLooze585-214-5900chrisd@podi.org Top strategists chosen to lead tracks on cross media, cutting edge digital print applications and technologies, and sales & business strategies Rochester, NY — November 29, 2011 — PODi, the Digital Printing Initiative, has announced the Track Chairs for the 2012 AppForum, January 23–25 in Las Vegas. These five prominent digital […]
Coca-Cola adorns BILLIONS of drinking cups with QR codes
This is Coke’s first US QR Code Promotion and they certainly have gone all out. They are touching upon in store marketing (QR codes on cups and posters), Social Media Marketing (scan of QR goes to a Facebook game) and of course Relationship Marketing – not only in the area of Coke being part of […]
QR Gift Tags Add Voicemail Messages To Holiday Gifts
This is not only a cool use for QR codes, but a multi-channel marketing concept with LEGS. Shopping at JC Penney becomes part of the added value. It’s just smart. Give a Little Magic with Santa Tags Santa Tags will be available at your local jcp 11/15. In the spirit of gift giving, jcpenney is […]
Enterprise Holdings Launches Industry-Leading QR Code Program
“A QR based renter engagement campaign”… that language is a good sign brands are starting to understand QR codes and the connection between the scanner and the content they access. Will they sell cars? Ultimately that is the goal, but in the meantime both enterprise and Mazda gain a little marketing street cred and come […]
Banana Republic links QR code campaigns on wine bottle to party-planning content
Due to creative packaging and good design, the added value after the scan, and a brand that “get’s it”, this QR execution is a success for all companies involved. Like Col. Hannibal Smith of the A-Team says – I love it when a plan comes together! By Chantal Tode Banana Republic is teaming with […]
PMC's Vendor Spotlight: 1/1 Interview with Peter Lancaster, COO/Co-Founder of Documobi
Documobi came into my life during GRAPH EXPO. Nigel Cliffe (the CEO of PMC) was going on about this new technology for print and insisting I look at it – which for a Brit was pretty dramatic. The problem was, we couldn’t get near the booth. Apparently there was something to see, and the […]
15 Creative & Crazy Cool QR Code Designs
The greatest thing about a designer, especially a great designer, is that they challenge the “rules” when they create. As a matter of fact, asking a designer to stay within the box is the fastest way to get them out of it and that is why they are so much fun to work with […]