by Roberto Blake | Blogging, Marketing, Print Sales, Print Services, Printers, Sales, Search Marketing, Social Media
By Roberto Blake The secret is out; everyone needs to be a media company. We all know that Social Media is not a fad; we know that Content is King and Distribution is Queen; we know that Context is fickle God that can make or break our business and us. Great. Now...
by Sandy Hubbard | #seo4printers, Marketing, Printers, Search Marketing
Sometimes printers hire me to write content for their website because there has been an unexplained decline in their web-to-print profits or a change in traffic to their print ordering portal. They think they need to freshen up their content. They want to try...
by Sandy Hubbard | #seo4printers, Search Marketing
In an ideal world, your printing company would have a team of trained specialists working on your website at all times: Web designer, who designs what the visitor will see and how they experience it. Programmer, who understands the inner workings of the website and...
by Sandy Hubbard | #seo4printers, Digital Media, Email Marketing, Marketing, Search Marketing, Tips
One of the lesser-known benefits of a regular email newsletter campaign is to prime the pump on your prospect’s Google searches. I’m using “Google Search” intentionally, since Gmail, Google+ and Chrome users who are signed in will get different...
by Sandy Hubbard | #seo4printers, Digital Media, Marketing, Print Media, Printers, Search Marketing, Tips
If you’re using SEO tactics to attract prospects to your website, you may be overlooking low-hanging fruit: Your own company name. If your company name is unique — not part of a chain or a large brand — then you might expect that your website would...
by Sandy Hubbard | #seo4printers, Marketing, Printers, Search Marketing, Tips, Trends
I know a business owner who spent thousands — many thousands — to have his website “search engine optimized” by stuffing it with keywords. Problem was, there was nothing on his site written for real people, only for bots. Furthermore, the site was...
by Deborah Corn | Creative, Design, Direct Mail, Marketing, Packaging, Paper, Search Marketing, Social Media
I read about epic direct mail campaigns online all the time. My printer friends often share excellent examples of this highly personal advertising tool on social media; every time I see these posts, I get a little green…with envy. But I finally found myself on the...
by Deborah Corn | Creative, Design, Digital Print, Marketing, Paper, Search Marketing, Social Media, Trends
Everyone needs a business card that truly represents his or her personality. I got company cards for work, but to me these are an expression of the firm’s brand identity, not mine as an individual. For fun and practice, I decided to design cards for my personal brand...
by Deborah Corn | Marketing, Print & Digital, Print Services, Search Marketing, Tools
I am happy to announce that our revamped Global Print and Integrated Service Directory is up and running! New features include: • Extended listings • Location Map • Adding Social Media accounts • Social sharing of listings • Receive email FROM your listing • And more!...
by Deborah Corn | Marketing, Print & Digital, Search Marketing, Social Media, Tips, Tools, Training, Trends
I’m not generally paranoid, and I am a paper lover, but recently I have noticed something very unsettling… Neenah Paper is cyber-stalking me! Over the past few weeks Neenah’s ad words campaign has literally been following me around the Internet. Google’s...
by Deborah Corn | Interactive, Marketing, Mobile Media, Print & Digital, QR, Search Marketing, Tips, Tools, Training, Trends, Video
Simple. Added Value. Caffeine. The trifecta of optimum conditions for ROI. Coffee Chain Creates Location Based Interactive Newspaper Ads Scannable barcodes allow readers to find their nearest Cafe Joe to their current coordinates. By Yi Chen Cafe Joe is one of the...
by Deborah Corn | Interactive, Marketing, Search Marketing, Tips, Tools, Training, Trends
Numbers in charts have factors that number users dont necessarily reveal, or can be argued… but what cant be argued is that I see everyday how content increases PMC’s visibility on search engines, and how many people are visiting through searches of...
