by Deborah Corn | Marketing, Print & Digital, Search Marketing, Social Media, Tips, Tools, Training, Trends
I’m not generally paranoid, and I am a paper lover, but recently I have noticed something very unsettling… Neenah Paper is cyber-stalking me! Over the past few weeks Neenah’s ad words campaign has literally been following me around the Internet. Google’s...
by Deborah Corn | Interactive, Marketing, Mobile Media, Print & Digital, QR, Search Marketing, Tips, Tools, Training, Trends, Video
Simple. Added Value. Caffeine. The trifecta of optimum conditions for ROI. Coffee Chain Creates Location Based Interactive Newspaper Ads Scannable barcodes allow readers to find their nearest Cafe Joe to their current coordinates. By Yi Chen Cafe Joe is one of the...
by Deborah Corn | Interactive, Marketing, Search Marketing, Tips, Tools, Training, Trends
Numbers in charts have factors that number users dont necessarily reveal, or can be argued… but what cant be argued is that I see everyday how content increases PMC’s visibility on search engines, and how many people are visiting through searches of...
by Deborah Corn | Buyers, Creative, Digital Signage, Finance, Marketing, Publishing, Search Marketing, Tips, Tools, Trends
The excerpt below is from a post on MediaPostPublications.com yesterday which you can read in it’s entirety here. I pulled this section out as I thought it would be most relevant to our audience, but the article provides some interesting data related to...
by Deborah Corn | Marketing, Search Marketing, Social Media, Tips, Trends
By David Rogers As the adoption of social media, mobile computing and new digital behaviors continues to deepen, businesses today are faced with the challenge of rethinking many of their basic strategic paradigms. In thinking about customers, businesses are facing a...
by Deborah Corn | Marketing, QR, Search Marketing, Software, Tips, Tools, Trends
By Roger Marquis… Last year, I did a simple analysis on terms found in the 2D barcode space and, after receiving a comment by a member of my LinkedIn group (2D/QR Barcode Strategy and Creative), I thought to revisit the research and provide an update. The charts...
by Deborah Corn | Marketing, Search Marketing, Social Media, Tips, Tools, Training, Video
A fun video lampoons the pitfalls of traditional marketing and how Attraction-Based, Inbound Marketing can save the day from Honey Advertising! What is Attraction-Based, Inbound Marketing? Attraction-Based, Inbound Marketing takes everything you knew about traditional...
by Deborah Corn | Augmented Reality, Interactive, Marketing, Mobile, Near Field Communication (NFC), Search Marketing, Tips, Tools, Trends
via Infographic Series: Interactive Advertising | Mutual Mobile. It was only ten years ago that Google created AdWords – technology that gave advertisers an unprecedented level of targeting. Today we’ve become accustomed to context-aware advertising everywhere from...
by Deborah Corn | Interactive, Marketing, Mobile, Search Marketing, Tips, Tools, Training, Trends
MOUNTAIN VIEW, Calif. — In early 2008, in the early days of the iPhone era, Google engineers began noticing something unusual in the search engine’s logs. Owners of these new phones were doing a huge number of Web searches. But there was a problem: searching on a...
by Deborah Corn | Creative, Design, Finance, Interactive, Marketing, Printers, Search Marketing, Tips, Tools, Training
If your website still looks like an online brochure, then you are missing out on the most effective lead generation tool that you have. These seven website design tips will make it easy for your website visitors to become your ideal customers: 1. Place an identifying...
by Deborah Corn | Marketing, Search Marketing, Social Media, Tips, Trends
A growing number of local businesses, facing tight marketing budgets, are turning to search engine marketing and Facebook to promote themselves, according to a survey from MerchantCircle, a social networking site for local business owners. Asked to name the top three...
