by Tod Cordill | Digital Marketing, Marketing, Search Marketing
It takes a lot of content about a topic to increase search traffic results. Google takes several factors into account when deciding how high to rank your website for a particular search, including: Overall website quality The amount of content related to the topic The...
by David Murphy | Digital Marketing, Digital Media, Marketing, Print Sales, Print Services, Sales, Search Marketing
People love video marketing. OK, maybe that’s not true for everyone. People love video! Yes, that is true, especially on the internet. Facts: People spend 88% more time on a website that has video. Video generates 1200% more shares than both images and text. By...
by David Murphy | Digital Marketing, Digital Media, Marketing, Print Sales, Print Services, Sales, Search Marketing
Video is a marketing tool that print business owners should not ignore. Generally speaking, printers just don’t utilize video to its full potential to build their brand and drive new customer demand. Why? Some think video production is difficult, others think it is...
by David Murphy | Digital Marketing, Digital Media, Marketing, Print Buying, Print Sales, Print Services, Sales, Search Marketing
Part 2 of a 2-part series How can your print business reach print buyers by using digital advertising? There’s no shortage of opportunities to spend your money on advertising, but which options are best for your business? In part 1 of this series, we presented the...
by David Murphy | Digital Marketing, Marketing, Print Sales, Print Services, Sales, Search Marketing
Part 1 of a 2-part series Paid digital advertising is one of the most effective and cost-efficient ways for a print business to reach large targeted audiences of print buyers in a short period of time. Yet for a lot of owners of smaller print businesses, paying to...
by Tod Cordill | Digital Marketing, Search Marketing
Many online platforms aim to keep you on the site as long as possible in the hope that you will eventually click a link in a digital advertisement. Social media platforms do this by entertaining and displaying content that their algorithms predict you’ll spend...
by David Murphy | Digital Marketing, Marketing, Print Sales, Print Services, Sales, Search Marketing
If you’re like most print service providers, you are trying to grow your business. You want new customers while strengthening the loyalty of your current ones. Beyond those simple goals, you also want to expand your share of your customers’ print wallet by increasing...
by Tod Cordill | Digital Marketing, Marketing, Search Marketing
Google continually makes changes to search results pages, walking a fine line between providing a good user search experience and increasing search ad revenue. The coveted #1 search position for any particular search term may not even appear above the fold, which is...
by David Murphy | Digital Marketing, Marketing, Print Sales, Print Services, Sales, Search Marketing
What does it cost you to get a new lead to your website from your digital marketing campaigns? The cost equation depends on a list of variables, such as your timing, your offer, your target audience, your competition, and your unique value proposition. Success also...
by David Murphy | #seo4printers, Digital Marketing, Digital Media, Marketing, Search Marketing
Getting your print company’s website organically ranked by search engines is one of the toughest digital marketing challenges you face. You have hundreds or thousands of competing businesses trying to beat you in the race to be found in Google searches for keywords...
by Sandy Hubbard | #seo4printers, Marketing, Print & Digital, Print Media, Search Marketing, Social Media
Google loves to reward local businesses. And, Google wants to deliver accurate local results to those doing online searches. For that reason, printing businesses should take advantage of an easy and effective way to be found online: LOCATION, LOCATION, LOCATION! ...
by Deborah Corn | Marketing, Operations, Print Sales, Print Services, Search Marketing, Social Media, Tips, Tools, Training, Trends
Depending upon what you do, and whom you are trying to engage with, Twitter can be a very powerful social media tool. I think of it as the funnel for all of my other communication channels. For Twitter to be effective, you have to have people following you who can see...
Page 1 of 312...Next»Last »
