Wrapping Up 2021 with Bullish Thoughts for 2022
This year has, in many ways been one giant blur. It was January, yada-yada-yada, and here is my year-end wrap-up post. What did I do? What did I accomplish? What did I learn? I took a look back at 2021… Project Peacock morphed into a resource and education platform in 2021 and hosted more than […]
How A Customer Reference Program Can Help You Sell More Print
This blog is part 2 of a 3-part series: Maximize New Opportunities Through Current Customers How many print buying prospects have you quoted that say they want to “think about it.” Maybe they do, maybe they don’t, but delayed buying behavior like this often occurs when the prospect is on the fence. They aren’t quite […]
Being a Better You is a Marketing Advantage
How do you create the kind of business that people want to work for, sell for, and advocate for? You have to start with people. In my experience, when my clients work on improving themselves, the ripple effect creates a distinct marketing advantage for the business — including the ability to market to potential employees […]
Xmas Xcess: A Holiday Guide to Packaging and Waste Management
People are very conscientious about recycling packaging & waste on a daily basis, why not keep the momentum of sustainability going during this season of festivities? Think of the complete lifecycle, from beginning to end as you make holiday decisions and keep sustainability in mind. There are many actions you can take while going to […]
The Four Words That Define 2021
As I reflect on 2021, I almost feel a little guilty about stating publicly what a great year it was for me. I was busy. I won new clients. I traveled. I spoke. In public. And I know from dozens of print companies that I work with that many feel that it was an important […]
Direct Mail Verification: Anatomy of an Address Verification Program
People working from home create challenges for the B2B marketer that wants to utilize direct mail. This blog post addresses this common problem and provides a real-life example to obtain people’s preferred mailing addresses. The goal of this article is to: Provides a concrete example that helps you better understand marketing automation; and Provides a […]
Explore Print Sample TV: Even More Print Samples!
A few weeks ago, we had a chance to create a bucket of new episodes of Print Sample TV! We have some cool things coming, including a look at some new options for enhancing print with foil, new inkjet technologies, and some great ideas for how to create your own print sample set, complete with […]