Small businesses turn to social, search marketing
A growing number of local businesses, facing tight marketing budgets, are turning to search engine marketing and Facebook to promote themselves, according to a survey from MerchantCircle, a social networking site for local business owners. Asked to name the top three most effective marketing methods they use or have used, 42% cited search engine marketing, […]
Survey: Consumers Want Social Sign-in Option on Merchant Sites
Most consumers get annoyed with having to sign in to a merchant’s website. A recent survey conducted by Janrain research found that 75% of people are bothered by registering on a website and will change their behavior as a result. Among them, 54% said they may leave the site or not return, 17% go to […]
Top 8 Social Media Truths for 2011
Over the last few years, I’ve been gathering social media lessons, both through my own experiences as well as those of others. If you start learning from them now, I hope you’ll find that 2011 will be a more fruitful year in your social media life. Here they are Letterman-style: 8. It’s easy to get […]
1/1: Interview with Alan See, CMO & Vice President at Berry Network Inc.
I first came across Alan See when he began following PrintMediaCentr on Twitter. I checked out Alan’s Twitter page, then cross-checked with LinkedIn, and immediately followed him back. Since that day, I found his information not only informative, but a valuable mix of Web savvy with Marketing and Sales focus that led me to request this […]
Should You Run a Groupon Promotion?
If you’re subscribed to Groupon, or one of the now umpteen other daily e-mail blasts offering discounted products from businesses in your neighborhood, it often feels like just one more thing to clog your inbox. But what if you do decide to take them up on a deal? What if you realize, Hey, I do […]
How Social Media Revolutionized Customer Service
It started with online community forums. Then Twitter provided a 140-character voice for people to rant with. But what really shifted customers with questions and complaints from their phones to the Web were Facebook and YouTube. I don’t like giving much credit to Facebook, but there are so many great benefits for small businesses to […]
Virtual model poses with bookstore customers
SEXY may not be the first word that comes to mind to describe Barnes & Noble, but the sex appeal of the bookseller rose considerably this week among some readers of Esquire magazine. A promotion for Esquire magazine allows iPhone users to have their picture taken with a virtual image of the model Brooklyn Decker […]
HP to spotlight new mobile printing tool with live YouTube show
A mainstay of early television — live commercials demonstrating products like Polaroid cameras and Timex watches — is making a comeback, updated for a new century by migrating to new media. Hewlett-Packard is teaming up with the YouTube for a live show in the form known as branded entertainment. The program will be featured on […]
Finding a job with foursquare Scrabble
A recent university grad from London has taken a creative approach to finding a job in the advertising industry — foursquare Scrabble. He’s picked a few of the top agencies he’d like to work for in London and New York and added letter tiles to the tips at their venues. The tiles are represented by […]
2011: A Pivotal Year for Marketing
The new year always inspires a wave of industry forecasts that offer varying degrees of inspiration and pithy buzz phrases. Certainly the parade of fairly new gadgets like 3-D TVs, tablet PCs and home videoconferencing systems provide the basis for much trend fodder. But if we look beyond the new product intros, there are some […]
Social Media – A Year in Numbers: Top 10 Marketing Charts and Research Articles of 2010
Social media stories dominated the list of most popular marketing charts and articles in MarketingProfs in 2010.* Facebook, Twitter, LinkedIn, or Wikipedia, figured prominently in seven of the Top 10 articles, which also covered subjects such as email, mobile, marketing budgets, and content marketing. 1. Facebook Users Like Brands for Discounts, Social Badging Why do […]
U.K. moves to curb social product plugs
How does a celebrity declare their affiliations to certain brands in fewer than 140 characters? Many may have to learn, after a clampdown by the government’s consumer watchdog on non-declared endorsements in blogs and on social networking sites such as Twitter. The Office of Fair Trading (OFT) has begun a crackdown on Twitter users and […]
