SEXY may not be the first word that comes to mind to describe Barnes & Noble, but the sex appeal of the bookseller rose considerably this week among some readers of Esquire magazine.
A promotion for Esquire magazine allows iPhone users to have their picture taken with a virtual image of the model Brooklyn Decker at Barnes & Noble stores.
Beginning Tuesday, Brooklyn Decker, who was voted the sexiest woman alive by Esquire readers recently and is featured on the cover of its February issue, began appearing at the stores to pose for photographs with fans.
Ms. Decker is not setting foot in the actual stores, but is appearing virtually through a novel use of GPS technology with broad marketing potential. Using an iPhone with a special app, visitors to the stores can select from among several poses by Ms. Decker, who then appears in the center of the viewfinder and is superimposed wherever the smartphone is pointed.
Participants can pose beside her likeness, and some poses — like Ms. Decker blowing a kiss to her side — seem incomplete without an object of ardor in the frame. Users are prompted with the option of posting the images to Facebook or e-mailing them to friends.
Ms. Decker will be able to be viewed in more than 700 Barnes & Noble locations.
Continues at: Brooklyn Decker Featured by Esquire in New Promotion – NYTimes.com.
Related articles
- How to Find a Brooklyn Decker Near You (esquire.com)
- Brooklyn Decker is a good model (wwtdd.com)
- Brooklyn Decker Esquire Photos Sizzle: Sports WAG of the Week (rightcelebrity.com)
