Scan and Scratch Qr Codes
The concept is cool, though besides having a 1 or 2 minute fun factor not sure if adding “scratching” to the added value of getting a coupon is truly any value vs a gimmick. Does seems like the shoppers were enjoying it however for all we know it’s the first time they have even seen […]
Driving Your OOH Marketing With Vehicle Displays
Would be nice to see a surge in OOH Vehicle marketing as it would benefit Print, but Im hoping wraps become more of the standard since they are way more fun to work on and produce! adverCars Drive OOH Promotions Given the number of eyeballs that view adverCars, vehicles that carry display ads in specific […]
Video: Making an Augmented Reality Print Ad for Mini Cooper
via AR Showcase — Augmented Reality Examples & Inspiration. The video shows the making of an advertisement for the Mini Cooper through the use of augmented reality. The advertisement shows that the back cover of a magazine, when held up to a personal webcam, can give the user a virtual look at the newest Mini model. […]
QR Codes Key To Macy’s Multichannel Success
http://macys.com/findyourmagic – Come backstage with Macy’s star designers this Fall to find your magic. Macy’s Backstage Pass is your insider guide to must haves for the season. Stay in the know. By NEHA KALE Macy’s Backstage Pass campaign highlights the growing role of QR codes in driving customer interaction, brand awareness and cross-channel engagement.Macy’s ability […]
Facial Recognition In Digital Displays Tailor Ads To You
Once the stuff of science fiction and high-tech crime fighting, facial recognition technology has become one of the newest tools in marketing, even though privacy concerns abound. By Shan Li and David Sarno, Los Angeles Times Picture this: You stop in front of a digital advertising display at a mall and suddenly an ad pops […]
GLAMOUR Enhancing PRINT With Bonus Digital Content
Seems their move to move readers to the e-mag wasnt going so well – so they are bringing digital to their PRINT version and having great success. IS a cellphone the key to a Glamour reader’s heart? The Condé Nast magazine is hoping that readers will use their cellphones to connect to additional digital content […]
Germany’s National Railway to Roll Out NFC ‘Touchpoints’
Riding the train just got easier… if you have an NFC enabled phone that is. By: Dan Balaban German national railway, Deutsche Bahn, plans to roll out its NFC-based ticketing service, Touch&Travel, to its long-distance stations throughout Germany this year, a spokesman confirmed to NFC Times. The spokesman said the railway would expand the NFC […]
Augmented Reality Coming To Vending Machines
It’s usually a good sign that something is going to enter the mainstream when kids are the marketing target. Cadbury introduced an AR candy bar wrapper last week, and now AR stickers delivered via Vending Machines are being introduced. This is both good and bad news for parents… good because they most likely will […]
Adobe Muse: Web Design With No Code Necessary
Oh HAPPY DAY for print designers! Anyone who has ever tried to create a website from a print designers layout knows that there are many limitations which usually result in frustrations – mainly for the digital designers. Things such as kerning or leading are practically a foreign language – until now! Adobe has created a […]
Video: Wearable Technology – The Twitter Dress
Microsoft is thinking way outside the box and into your closet. Wearable technology just might be the new black! THE PRINTING DRESS You are probably familiar with the old saying, “You are what you eat” but how about, “You are what you tweet?” What if this concept were incorporated into garments of the future? The […]
Infographic: The Medium Is NOT The Message
Spurred by breathless headlines and a multitude of social media consultants bearing free webinars, asset management firms can’t help but wonder if they should be opening a Twitter account. But the foundation of successful investor and advisor communications will always be an authentic brand message delivered with a strong voice, engaging visuals, and compelling proof […]
3GTV adds NFC to grocery store shelves
Near Field Communications is creeping into our lives… where we shop and ultimately how we will buy things. Next time you are in the market for a new mobile phone, ask about NFC as there are a bunch of models already enabled and soon all will be. By Sarah Clark “We see NFC as the […]
