PrintMediaCentr Presents: Win a Career Coach Contest
Inspiration sometimes comes from the strangest places, and I owe my latest to Donald Trump and his TV show The Apprentice. No “celebrities” in the Boardroom this time, this season focuses on contestants that have lost their jobs and have been hit hard by the economy. While the ultimate winner receives a position within the […]
PepsiCo Experiments With Photos as Apps
PepsiCo has signed up for an experimental effort to create new advertising space on publisher Web sites by turning photos into applications. The company has linked with Brand Affinity Technologies to sponsor netBAT, a system that turns photos within editorial into sources of additional content on the subject pictured. BAT has constructed a content database […]
10 Social Media Marketing Examples You Can Actually Use
Jim Tobin | October 19, 2010 Earlier this month, I had the honor of delivering the keynote address to the Outdoor Industry Association’s annual leadership conference. It’s where folks like Patagonia, North Face, Timberland and more gather to talk about the latest trends impacting their business. I had done a panel the year prior on […]
25 Case Studies Using Twitter to Increase Business and Sales
1.Dell Outlet Dell Outlet doesn’t have the time to hire an agency and develop an ad campaign. Instead, the company turns Internet marketing using tools like Twitter. The company started to use Twitter to push information out and soon found out that people were interested in talking. Twitter is good source for not only raising […]
First U.S. newspaper offers readers interactive access for editorial content
amNewYork, Manhattans most distributed daily newspaper, is offering readers enhanced content with Microsoft Tag. By connecting its audience with additional editorial content that can be accessed via mobile devices, amNewYork continues to achieve its goal of getting readers “Manhattan Ready” with quick and efficient access to the latest information.Microsoft Tags allow readers to scan a […]
Federal Trade Commission proposes revised ‘Green Guides’
The Federal Trade Commission has proposed revisions to the guidance that it gives marketers to help them avoid making misleading environmental claims. The proposed changes are designed to update the “Green Guides” and make them easier for companies to understand and use. The changes to the Green Guides include new guidance on marketers’ use of […]
5 Ways QR Codes Make Direct Mail Mobile and Interactive with Smartphones
One of the newest and most intriguing ways marketers are integrating mobile with the traditional power of direct mail is through QR codes, or Quick Response codes. These two-dimensional barcodes can feature PURLs that drive users from printed material to the Web via smartphones. QR codes can turn a printed direct mail piece into an […]
How to Integrate Social Media With Traditional Media
Is your social media program fully integrated with your traditional marketing program, or are you just bolting on “Follow me on Twitter/Facebook” to your ads and fooling yourself? The Integration Question If you’re running a truly integrated program, congrats. You’re among the elite. Like the Marines, you’re part of the few, the proud, the enlightened.But […]
10 Do's and Don'ts for Facebook Pages
Facebook may have 500 million users, but having an outpost on the social-media site won’t necessarily increase sales or referrals to your website. But the right tools, used strategically, can help make Facebook an important part of your marketing, lead acquisition and customer-service strategies. Here are some do’s and don’ts for your company’s Facebook page. […]
Sources of Graphic Design Inspiration
Graphic design schools can teach you all the top techniques to create brilliant designs, but if you don’t feel inspired where do you begin? Fortunately, the Internet can prove an excellent source of inspiration for both website and print designs. Here are some of the best sites you should check out: Raster: An Internet website […]
700% Increase in Barcode Scanning
I have written numerous times about the integration of QR codes into traditional media channels. The majority of these posts focused on the heightened engagement that can be forged by extending one’s content experience via 2D barcodes. This, of course, led to pondering the utility of QR codes to digital out-of-home media networks. With the […]
"Opt-Out" icon introduced to stop online tracking
As the debate around online privacy and advertiser access to users’ data continues, a group of the advertising industry’s largest trade organizations was to announce on Monday the details of a self-regulatory program that would allow users to opt out of being tracked by its member organizations. The program provides details on how companies can adopt […]
