700% Increase in Barcode Scanning

I have written numerous times about the integration of QR codes into traditional media channels. The majority of these posts focused on the heightened engagement that can be forged by extending one’s content experience via 2D barcodes. This, of course, led to pondering the utility of QR codes to digital out-of-home media networks. With the right call-to-action, targeted to an optimal demographic group, QR codes can find success as bridges to more expansive brand connections.

In order to fulfill their potential, QR codes need to be given the opportunity to be successful. What I mean is that brands and retailers must think strategically in regards to when, where, and how they utilize QR codes. It’s when QR codes are treated as little more than stickers that 2D barcode programs prove ineffective.

The most critical component of any QR code campaign is the content that lies beyond the tag. The content unlocked by reading a QR code needs to be of significant value to a consumer. If the payoff isn’t compelling, consumers will not scan. On the other hand, if the QR code opens up an innovative and engaging experience, one that exceeds consumers’ expectations, then everyone wins.

Continues at: 700% Increase in Barcode Scanning.