Moving circulars into the digital age

This article is speaking to retailers to get on board with digital circulars, but I am going to focus on Printers. If you are not currently exploring or implementing a digital aspect to your services, you are going to lose out. You have the files, you have the assets, you have the clients. With a […]

PROTECT IP Act: A Law to Censor The Internet

It simply amazes me that censorship of ANY kind would be implemented to protect creative materials. I get that copyright infringement is illegal, but since the internet is so vast, the measures to stop it have to be equal if not greater.  In this case, anyone – including YOU – who has posted a link […]

QR Gift Tags Add Voicemail Messages To Holiday Gifts

This is not only a cool use for QR codes, but a multi-channel marketing concept with LEGS.  Shopping at JC Penney becomes part of the added value. It’s just smart. Give a Little Magic with Santa Tags Santa Tags will be available at your local jcp 11/15. In the spirit of gift giving, jcpenney is […]

What is the intention of your Business?

Incorporating a bigger picture view into your marketing efforts, and attracting new customers, can be as simple as the answer to this question “What is the intention of your business?” Did you answer to make money? I bet in less than two minutes based upon what I see on your website and through social media […]

MoMA's The Printed Picture Website Launches

 This site is really amazing. “Richard Benson, who wrote the book and co-curated the exhibition, was videotaped for approximately eight hours in the Museum galleries.”  The video’s review printing process, technology, and methods of reproducing images in print throughout history. There is a ton of content and information and you will will certainly use it […]

The TV Revolution will be Socialized!

A while back I mentioned in a chat that the next big wave of social media will be integrated with TV, and viola’…. here it is.  The current trend of twitter hastags shown during programming, the amount of streaming tweets during live shows like The X Factor and The Voice (which kicked it up to […]

Scaring away customers with your website?

  This seemingly inconsequential website feature can be a make-it-or-break-it factor in whether people will want to do business with you by Sandy Hubbard As a business owner, you probably have a laundry list of things you want to change or improve on your website. As your business evolves and you add new services and […]

Top 10 Websites for Designers

Thanks to Millcraft Paper who shared this in their LinkedIn Group, Full Circle – Paper + Print + Design. These are pretty cool so Im passing the info along.  If you would like to submit a website you think should be included on an upcoming list from HOW, you can do so here. Each month, […]

Printed Electronic Labels Light Up Beverage Bottles

This was shared in my LinkedIn group and my comment was “COOOoooOOOooooolllll!”…. Not sure I have much to add to that! If you ever wondered how a printed circuit is created, I happen to have made a 4-part video from SGIA EXPO with Gerber Scientific Products who took me through the process on their new […]

How teenage girls humbled Guy Kawasaki

Guy is just a really cool GUY! and this video pretty much proves that.  Even if you have reached the level of notoriety Guy has through writing 20 books, social media and the tech world, he warns not to take yourself too seriously in this video. Good lesson for a few people I’ve come across […]

Risking it all for Print

  by Sandy Hubbard When I was a kid, I favored television shows about spies. I loved “Mission Impossible” and “It Takes A Thief.” Central to many of the missions were documents that had to be placed or retrieved. In one memorable “It Takes Thief” episode, microfilm of the incriminating documents was concealed within a […]

Xplor Issues Call for Annual Award Nominations

For Immediate Release Xplor Issues Call for Annual Award Nominations  Recognitions to Include Application, Innovator and Xplorer of the Year as well as Lifetime Achievement Awards Lutz, FL – November 1, 2010 – Xplor International, the worldwide electronic document systems association, today issued a call for nominations for their annual awards, presented at their 2012 […]