Ralph Lauren Steps Up Game With Customized QR Codes
U.S. lifestyle brand Ralph Lauren upped the QR code ante with customized bar codes to lure consumers into its store locations. The new bar code, complete with the brand’s polo player logo, is in Ralph Lauren store windows. The point was to entice affluent men into stores and allow them to engage with the brand through a chance […]
Graph Expo Recap: An Opportunity to Reach Those Who Couldn't Attend
Despite the enormous amount of attendees last week in Chicago, there are people and companies out there who arent on social media and didnt make it to the the show. We have held off sending out our September newsletter to provide an opportunity for the Exhibitors to get their products and services in front of […]
Three Leading NFC Mobile Marketing Firms Form Global Alliance
Here we goooooooooooooo…. WOOHOOOO…. !!! +++++++++++++++++++ Today, three NFC near field communication specialists are announcing a global alliance to help promote the use of the technology as a viable mobile marketing tool. The firms involved in the NFC World Alliance each represent a different geographic region, and include Blue Bite America’s region, Proxama EMEA and […]
Why we are excited for Graph Expo – Part 2
So we had some fun thanks to Ryan at M-Bossed by making a video for his blog, but before we head off to Chicago I wanted to expand on the excitement list… 1. The Exhibitors Armed with my new digital camcorder I will be prowling Graph Expo row by row looking to share your […]
International Freelancers Day 2011: FREE Online Conference Sept 23
I attended this online conference last year, and immediately registered for this one as soon as I received the invite today. If you freelance in any way shape or form, I guarantee it’s worth checking out at least a few of the sessions if you cant watch them all. International Freelancers Academy is hosting […]
Billboard QR Code Puzzles Community
Residents of St. Joseph, Michigan were mesmerized and confused when a billboard containing a QR code popped up in their town. As marketers, on one hand the ad did get tons of local buzz, enough in fact to warrant a news report as seen in the video. On the other, would anyone have known who the advertiser was, […]
Abbey Road comes to life with Augmented Reality
An entire user experience from practically any PRINTED material is a very awesome concept. Prior to this tech, I have only seen AR come to life with icon triggers(like a QR code). If I understand the below correctly, that is about to change with this app. I think the CD in the video is a great […]
Crabtree Brewing using QR code as label for its newest beer
Sure the concept of using a QR code on a label isnt new, but as the label is pretty interesting. Beginning Sept 8th, anyone in the Denver/Boulder Colorado area will be able to see these labels in the marketplace and scan them to hear directly from the brewer about the beer they have purchased, or […]
T-Shirt (mis)Spells Trouble for Wet Seal
Where to even start. I have never heard of Wet Seal until this article. The company name itself makes me cringe, but there is a designer and a production team out there who should be cringing a bit more. Regardless of the claim that the company was “aware” of the typo and figured people, er single women, […]
GLAMOUR Enhancing PRINT With Bonus Digital Content
Seems their move to move readers to the e-mag wasnt going so well – so they are bringing digital to their PRINT version and having great success. IS a cellphone the key to a Glamour reader’s heart? The Condé Nast magazine is hoping that readers will use their cellphones to connect to additional digital content […]
Adobe Muse: Web Design With No Code Necessary
Oh HAPPY DAY for print designers! Anyone who has ever tried to create a website from a print designers layout knows that there are many limitations which usually result in frustrations – mainly for the digital designers. Things such as kerning or leading are practically a foreign language – until now! Adobe has created a […]
Infographic: Twitter Psychology for Marketers
Now that there are so many channels to share info, and so many people doing it, the noise has begun to penetrate and people are tuning out and instead looking for quality. See my post: Has Your Social Media Jumped The Shark? By Mitch Monsen of WhiteFireSEO Recently, WhiteFireSEO hosted a poll on Twitter psychology for marketers, and […]
