How to Use Collateral Marketing for Sales
The concept of collateral marketing—using brochures and other printed materials that you can leave with a client—can be an effective part of a company’s sales cycle. It’s just a matter of choosing the right pieces. Adding Collateral Marketing to Your Sales Cycle It’s easy to lump collateral marketing and advertising together—you might print up brochures and […]
QR code infographic
According to Nathan King at QR Code Awareness, mobile devices have changed the way consumers access the Internet as well as the way marketers are trying to reach customers. QR codes – which direct you to a website, phone number, SMS or other call to action when scanned with your smartphone – are showing up […]
The Future of Advertising
Twenty creative directors, planners, media strategists, and account executives from agencies across the country are down on all fours on the floor of a 100-year-old tenement on Manhattan’s Lower East Side. They are each staring down at a blank poster-size sheet of paper, contemplating their most abject fears about their careers, their livelihoods, and their […]
Ways In-plant Print Shops can Utilize the Parent Organizations Customer Data
The Xplor Document University’s educational road show came to Philadelphia this week, bringing sessions on variable data and inkjet printing. IPG went over to check out the one-day seminar. Though rain and traffic took a toll on attendance levels, the five speakers gave some interesting and thought-provoking presentations during the informal and interactive meeting. Pat […]
Global Business Forum at FESPA Americas Tackles Business Growth Agenda
FESPA Invites North American Print CEOs to Join Exclusive Interactive Event At FESPA Americas (Orlando, Florida, 24-26 February 2011), FESPA will host a two-day Global Business Forum (February 24-25 2011), bringing together printers from North America, Latin America and Europe. The FESPA Global Business Forum is a strategic level event that sets out to develop […]
The Psychology Behind Making Sales and Setting Price Points
Setting price points and making sales involves a delicate balance between offering value (i.e., what the customer demands) and making profits (i.e., what you need). Here are a few techniques that create value for your customers while keeping your profit margins reasonable. In some cases you can even get your customer to buy considerably more […]
International Freelancers Academy website launched
From release: Hi, it’s Ed Gandia and Pete Savage here with a major announcement… We’re excited (and we think you will be too) because today we’re finally ready to pull back the curtain on what we’ve been working on since International Freelancers Day ended back in September! After the dust settled following that massively successful online video event, we asked […]
Seven Ways to Energize Sales
In this highly competitive marketplace, it’s vital to keep your marketing campaigns fresh, new and on target. This fall, kick your marketing into high gear with this seven-point checklist. 1. Reestablish Listening Posts Smart marketing relies entirely on understanding your customer. You need to know not only who they are and what they buy, but […]
Cloudstock: The Woodstock for Cloud Developers – San Francisco, CA 12/6
Cloudstock is an entirely new event designed for one purpose: To bring the top cloud developers and the top cloud technologies together under one roof, to learn from each other, collaborate, innovate, and drive the future of cloud computing. This open, meetup style, free event will feature sessions, demo stations, socializing, and a hackathon, all […]
How The New Facebook Messages & Email System Works
At one end of the spectrum, Facebook says it’s “simple” and “fun.” On the other end, some are saying it’s Facebook’s version of Google Wave. And just about everyone spent the weekend suggesting that it’s a “Gmail killer.” “It” is Facebook’s new, Whatever-you-do-don’t-call-it-email-but-hey-here’s-a-Facebook-email-address-for-you email and messaging system. Facebook says it’s more like chat; and it’s […]
The ACLU Answers Key Questions on Net Neutrality Today at 4PM ET on Facebook
Don’t let the big telecoms trade your free speech for their own profit The Internet has become so much a part of the lives of most Americans that it is easy to imagine that it is immune to change – that it will always remain the free and open medium that it is now. But […]
Neuromarketing – Ads That Whisper to the Brain
WHAT happens in our brains when we watch a compelling TV commercial? For one thing, certain brain waves that correlate with heightened attention become more active, according to researchers who have used EEGs, or electroencephalographs, to study the brain’s electrical frequencies. Brain waves that signal less-focused attention, meanwhile, tend to subside. In other words, this […]
