NFC Now Playing At A Theater Near You
Ok, well in this case the theater needs to be in Australia, but still good news that Near Field Communications (NFC) is making it’s way out into the marketing world! It’s interesting to note I can still make out a QR code in the bottom right corner of the poster. I suppose those will stay […]
I WANT YOUR PRINT SAMPLES!
Greetings Citizens and Artisans of The Printerverse! PrintMediaCentr is honored to be working with Graphics of The Americas at this year’s event February 21-23rd in Orlando FL. We are creating a show floor feature co-located with the Expo Theater in booth 317, and our theme is PRINT INSPIRATION! This is an OPEN CALL for […]
Why is the Print Industry Whining About #Paperless2013
Doesn’t the print industry have better things to do than shake its fist at Google and their Go Paperless in 2013 campaign? So many already think Print is out of touch with the “new world,” so why add fuel to that fire? And the organizations that are speaking out, well they just have their […]
Is it Really All About Data and Analytics?
By German Sacristan Kodak Return On Marketing Investment I keep reading papers and articles that make me feel as if marketing today is only about data analytics. Surely analyzing data is critical but there is more to it than just that. I see marketers making decisions based on the data that they have and failing because is […]
Go Green, Go Paperless, Isnt Just About Google
Make no mistake, the vested financial interest in “Go Green, Go Paperless” claims far outweigh any self-proclaimed eco-friendliness. Whether it is to sell digital/cloud products and services, or have you switch to electronic statements to save on printing and postage, dollars are the only green thing here. Paperless is not the issue. Digital and cloud […]
1/1 Interview with Phil Riebel President of Two-Sides US, and Greenwashing Dragon Slayer
I met Phil in January of 2012 at the NPTA Executive Meeting where I was an invited speaker, and we have been working together since. PrintMediaCentr is an Allied Organization of Two-Sides US, and proud to be associated with all of their endeavors. DC: What is Two Sides and how did it come about. PR: […]
Going Guerrilla Against Google's #Paperless2013 Campaign
When I first read about Google’s “Go Paperless in 2013” campaign I have to admit it didn’t bother me. It isn’t an anti-print industry stance or a direct attack on the paper industry. It’s a marketing campaign to promote the use of the cloud, and purchase cloud and other e-services from their partners – […]
No Brainers for Mobile Marketing with QR Codes – From a Teenager!
And now, a few poignant words of advice from Sandy Hubbard’s son… and PMC’s teenaged “man on the street!” No Brainers for Mobile Marketing with QR Codes by guest blogger Ben Rutter QR codes are not a novelty. They are an established way to tie print material to mobile and online sites. And yet, we […]
At Brazil-based Fast Food Chain, Packaging Is Edible
We have shared info about edible packaging, and edibles that were turned into packaging, but those were more gimmicky than this latest execution which does in fact seem to solve a huge “waste” issue. Fast Food is big business, especially in the US. Over the years we have all experienced a Fast Food packaging shift […]
GIF-itti! Incredible Animated Art
I have always gone by the litmus test that if something evokes an emotional response it is art, in whatever form that may occur. Besides the rise of the GIF as fine art here, what’s really interesting to me is that the artist acknowledges that this work can only “live online, but some would argue that is […]
[Infographic] Biggest Social Media Moments of 2012
via MASHABLE
A Few Upcoming Events To Check Out In 2013
Greetings Citizens of The Printerverse! Thank you all for making 2012 an amazing year of growth, quality discussion, and superb networking here on Print Media Centr and in my LinkedIn Group Print Production Professionals. The group now exceeds 46,000 members, and along with the various channels PMC navigates including this site and #printchat, we […]
