I have always gone by the litmus test that if something evokes an emotional response it is art, in whatever form that may occur. Besides the rise of the GIF as fine art here, what’s really interesting to me is that the artist acknowledges that this work can only “live online, but some would argue that is where most now live their lives…” What a radical concept. We have seen virtual museums, are virtual art galleries next?
Fine artist and designer INSA creates elaborately painted walls that are photographed in sequence to create these amazing, psychedelic animated gifs. His latest piece (top 3 images) is a collaboration with artist Stanley Donwood called Hollywood Dooom to help celebrate the release of a new album for Atoms for Peace, AMOK, for which Donwood did the album artwork. INSA painted the entire exterior of XL Recordings four times to create the frames for the animation. Of the work he says:
My challenge was to take two very static items, a beautiful lino-cut and a less beautiful box of a building, and bring them to life. After a week of sweating in the Los Angeles late summer sun re-painting the whole building several times I got there. Animated as a continuous GIF it may only live online but some would argue that is where most now live their lives…
You can see more of INSA’s gif work and other pieces on his blog. (via the creator’s project)
