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Print & Digital
Girls Who Print Day and International Print Day Coming in October with ‘Be BIG and BOLD’ and ‘Print Smart’ as Central Themes
The global print community will gather to celebrate Girls Who Print Day on October 13, and International Print Day on...
Leveraging the Power of Digital Media to Grow the World of Print
The title sounds a bit like a paradox! But the idea came to me this cold winter morning as I sat with my parents...
Are QR Codes Being Used Effectively In Direct Mail?
Last month’s Have QR Codes Finally Reached Their Glory Days? Blog post illustrated the resurgence of the QR code in...
Project Peacock Launches a New Printspirational Platform for Print Customers and Printers Around the World
The Printerverse – April 13, 2021 – Print Media Centr announces that its print customer education initiative, Project...
Lessons Learned from a Chic-fil-A Integrated Marketing Campaign
Chick-fil-A Direct Mail Case Study – 10 Years Later I was just talking to a client this morning about using direct...
Print (and the World) Needs Collaboration, not Division
We are close to closing the book on a strange and difficult year. The pandemic, politics, and social issues seem to be...
How to Make Business Decisions for a Wonderful Life
A printer came to me with a dilemma. One of his customers wanted to buy his family printing business and turn it into...
Help Your Customers Improve Their Content Marketing Results with Print
Content marketing started as an industry buzz word that has continued to gain popularity over the last decade. While...
2020 Marketing Trends to Watch For Print Business Growth
COVID-19 has brought us the future of digital marketing even faster than the rapid pace we were experiencing. These...
Why Digital Marketers Like Direct Mail to Close the Deal
Back in the 1980s, I met my future and current wife who grew up in the family print business. I loved walking around...
Print, Design, and Cities of the Future
Walking around my neighbourhood has been very strange for a while now, and I’m not sure I’ll ever get used to it. I...
A Single Toe Can Help You Get a Foot in the Door
In times of uncertainty, look for toe holds where you can wiggle into new verticals or open doors in your market. ...
Hey! Stop the Green Acres Email Thinking and Plan for the Future
Many printers I talk to act like email is some fancy new invention. It's been around for 25 years as a business tool....
Three Tech Trends for Print… in 2020 and Beyond
Happy 2020! That number alone sounds pretty futuristic – I’m sure if our child selves were asked what 2020 will be...
Is Your Marketing Program as Attention-Grabbing as a Tricorn Hat?
Create a three-cornered marketing communications powerhouse to open doors, get recognized, and make yourself...
Printing United Provides Sweet Revenge For Print Lovers
It has been almost a month since Printing United opened its doors and ushered in a long-awaited trade show that...
Taming Your Business Marketing Beast – Here’s How!
I’m sitting down with a solopreneur to help get marketing under control. “It’s been about five years since I really...
Whether it’s Time or Tea… Always Leave Them Wanting More
Freshman year in college, a friend “willed” me her work-study job in a campus library. Located in a beautiful white...
Building a Better Print Business with Dawn Olson, Konica Minolta
At the InPrint USA show in Louisville, Kentucky, Deborah spoke to Dawn Olson, Director of Production Print/Industrial...
Is Your Email Marketing on Life Support? Revive it Now!
Did you take a gap year with your email marketing program? You’re not alone. Printing businesses often launch their...
Print is Perfect for the Off-The-Grid Demographic
Believe it or not, there are people in the U.S. and the world who don’t have regular or continuous access to the...
Five Important Questions To Ask Print Customers About Their Customers
In the previous Five Questions That Identify Print Solutions article we discussed the Awareness to Revenue process and...
Five Questions That Identify Print Solutions
Customers care about themselves and their biggest problems. Talking about the services you provide is just background...
An Important Message from Realtors to Printers: Location, Location, Location
Google loves to reward local businesses. And, Google wants to deliver accurate local results to those doing online...
12 Tips and Tools For Becoming a Successful and Prepared Print Professional
We increase our odds of being successful when we're prepared. The right tools make a difference when you are a recent...
Do You Smell What I Smell? Clean Up Stinky Data, Stat!
If you are using your customer's stinky old data and mail lists for email or print-to-mail campaigns... PLEASE DON'T!...
PG Turns the Tide With a Flood of Print and TV ads
How Procter and Gamble turned around the negative publicity surrounding Tide Pods with a well-choreographed Super Bowl...
First Steps For Marketing Your Personal Brand
When you are building your personal brand, it’s a lot like marketing your company. You have a daunting number of...
Carpe Printum: New Ideas to Help You Seize the Print!
When you visit the Printerverse, you learn how printers can Carpe Printum -- seize the print and get ahead of the...
The “Year of Color” is Here! (Are You READY?)
Optimism is in the wind. Things are picking up. People are feeling better. The clue? Color. People NEED color. They...
Holograms and Print – An Interview with Scott Manduck of VideoPlusPrint
I (virtually) met Scott Manduck of Video Plus Print a year or so ago. I was exploring the prospect of using video...
11 Tips For Turning Dabblers and Drifters into Marketing Do-ers
Do you do a little of this and a little of that in social media, email marketing, print, direct mail, and blogging? Do...
[VIDEO] HP and Webcom Present: OneBook Case Study
HP, Webcom, and the authors of “Unsquaring the Wheel” discuss how digital printing driven by HP OneBook technology was...
Print Helps Broadcast Emails Deliver Important News
Is there a better way than impersonal, mass emails to communicate important news to customers and residents? Our...
DRUPA Takeaways From a Stay-At-Home Attendee
I attended the largest global print trade show for 11 days by way of Twitter and the #drupa2016 hashtag. By attending...
10 More Signs You Are a Print Junkie: #drupa2016 Edition
My first trip to the Messe to experience drupa has been quite an adventure. I came here with HP PageWide Press to help...
TRENDING: Today’s Startup Print Customers Are DEMOCOLLABORATING!
We’ve talked about how to woo start up companies and cultivate a love of print. Now that you’ve won a startup...
Print is a Lifestyle Choice Part III
Print in the World of Marketing, Yesterday and Today Here we have reached the last, yet probably most relevant,...
Young Companies are Buying Print and It’s Blowing my Mind
I just finished a project with a company that’s so print-loving it blew my mind. I'll call them Nater's Skateboards to...
A Vision of a Perfect World of Communication
Communication has changed a lot over the years; we now have smartphones that can do just about everything except brush...
Print is a Lifestyle Choice, Part I
Print and Neuroscience Emily Dickenson once said, “The brain is wider than the sky.” Of course she was right. The...
Looking Across The Digital And Print Chasm In 2016
There is no doubt that today we live in an omnichannel world. From our mobile phones loaded up with apps, photos and...
3 Sweet Reasons To Use Email Plus Print
Remember Reese’s Peanut Butter Cup ads? "Hey! You got peanut butter on my chocolate!" Yum! That’s how I feel about...
Print Takes Center Stage
Print is moving into the spotlight in cross media campaigns. Print has stepped into the spotlight and proved it plays...
How Do You Tell Customers Their Ideas Are Bad?
Remember the last time you told a customer their idea was bad? Did you hesitate? Maybe you didn’t want to lose the...
Get Ready For International Print Day (#IPD15) October 14, 2015!
INTERNATIONAL PRINT DAY 2015, A 24-HOUR SOCIAL MEDIA EVENT, TO EMPHASIZE THE INDUSTRY’S LOVE FOR AND DEDICATION TO...
How Print And Digital Work Together
Last month I wrote a blog explaining some misconceptions of the print industry (did you miss it? If so, you can read...
Are You Augmenting Your Reality?
Hi! I’m Chloe! I know we are about to start show season and I should be jumping up and down about GraphExpo, labelExpo...
Where The Heck Was PRINT??
Last night was excruciating. A local business group held its annual celebration to honor its members. Although the...
Decoder Ring: 3 Methods To Promote Your Electronic And Print Communications
Today’s decoder ring topic jumps off from last month where I talked about making your website work for you. In that...
Print Media Centr Announces Line Up Of FREE Expert Panel Presentations And Special Events At Graph Expo 2015
Print Media Centr (PMC) announces a robust line up of expert panel presentations and special events that will take...
How Fast-Growing Printers Capitalize On Success
Integrate print, email and blogging for quick marketing results By Sandy Hubbard When considering an integrated...
AR: Closing The Gap Between Virtual And Reality
by Jennifer Grace For those readers who are not familiar with Augmented Reality (AR), I would like to explain....
3D Printing Goes Viral With Sci-Fi Inspired Process
Revolutionary 3D process turns conventional 3D printing upside down by Ben Rutter Are you ready to see the flyest step...
Sprinkle Some Marketing Automation Into Your Email-To-Print Campaigns
There's a synergy between email and print. Email opens the door. Print clinches the deal. When you add marketing...
Meet The New Print Pioneers
I’ve been thinking about how to tell you all about my incredible experience at Jetcomm and Dscoop since I got into the...
How Bad Design And Presentation Kills Good Business
By Roberto Blake “Presentation isn’t everything, it’s the only thing…” If you’ve never heard that quote before, it’s...
Open Letter To Marketers From An Old Millennial
Dear Marketers, Before I begin, I want to make a confession. I was born on the early side of Generation Y. Having been...
Personalized 3D Printed Gift Lures New Customers
3D Printing adds Novelty to Email-to-Print Marketing Campaign A business acquaintance just started using 3D printing...
Of Swiss Chocolate and Pretzels: Tales From Hunkeler InnovationDays
By Chloe Mahendra-Fuji, Print Diva Hi! I’m Chloe! I just finished a run of tradeshows that made my head spin! And...
Upcoming Events And Happenings In The Printerverse And Beyond!
I sent this as a group announcement to my LinkedIn group today, and it's too packed with awesome event info NOT to...
VIDEO: Unique Inkjet Technologies Featured At ISA Expo 2015
Although I cannot make it to ISA Sign Expo this year, Chris Price is carrying on without me!! GRAPH EXPO is hosting...
5 Creative Ways to Put your Email-to-Print Campaign in Front of New Subscribers
Boost Email-to-Print Subscriptions with 5 Ideas Anyone Can Do When building an email newsletter program that uses...
#INKJET 101 Video Replay Now Playing!
This Webinar, presented by Pat McGrew, M-EDP, CMP created quite a buzz with almost 250 registrations, plenty of...
Colorfully Printed Menus Upsell High Ticket Items to Hungry Teens
Restaurants can sell more with small, high quality photo menus geared to young buyers by Ben Rutter, Teen on The...
The 2015 CMYK Manifesto: Invest In The Future Of Print
The Following Topics Are Over And Done With For 2015! MSP/PSP… WTF! Enough already. No acronym is going to change the...
Creating Value And Opportunity For Graphic Design in 2015
By Roberto Blake It’s 2015, and the landscape of graphic design has changed dramatically from how it was even a decade...
Easy Ways to Freshen Your Email Newsletter
if you haven't freshened up your email newsletter recently, it's TIME! Give your readers something to look forward to,...
Welcome To The 2015 World Of Print!
By Chloe Mahendra-Fuji, Print Diva Hi! I’m Chloe, and love to watch how people communicate in print. There are so many...
Innovation, Personalization And The Cloud + More Predictions For Print In 2015
Greetings Earthlings, Prink Geeks and Citizens of the Printerverse! It's a new year and while I am sure you have been...
Print Media Centr Visitors Pick The Best Posts Of 2014
Greeting Earthlings, CMYK Enthusiasts, and Print Media Centr Readers… Happy New Year! It's a brand new year and no...
Christmas Card Phones Friends And Family When It’s Opened
via springwise.com Telecoms company O2 has created a Christmas card with an integrated SIM, capable of making a call...
2014: My Year Of Print Events
Prognostications for 2015 will be coming along shortly, so to prepare for that I’m taking a brief moment to reflect on...
Take Your Email-to-Print Campaign from Stinky to Sensational with these 5 Caveats
Everything's Rosy When Print Stars in your Email-to-Print Campaign When combining print with email in a marketing...
Print Ad Drives “LIKES” To Your Facebook Page
It's not surprising to find out this awesome ad was created in Brazil. In 2014 they have come up with some very...
Executive Outlook at Graph Expo Unveils Freeze Frame of Today’s Printing Industry
Photo by Melissa DiVietri Conference Sets a Pivot Point for Futurists, Analysts and Practitioners to Access a 360...
What to Do When Your Email + Print Campaign is TOO Successful
Thinking about combining digital communications with print? Careful -- it’s a potent mixture! Here’s a client project...
How to Reinvent Yourself and Find New Markets in the Digital Age
By Jeff Lewis Early in my career, I had a job in Manhattan. Living in the suburbs of New York City, I had the same...
Cater To Customer Preferences By Adding Personalized Print To Your Email Campaigns
Email plus Print is a proven combination. Take it a step farther by personalizing the printed piece, and you put your...
Photoshop CC update improves font search and integration
Even though Adobe rolled out new Photoshop features in January of this year, Photoshop CC (Creative Cloud) 2014...
A Few Quick Tips For Choosing The Best Paper For Your Printing
At the end of the day, all of the meticulous file creation and prepress preparation we undergo during a project wont...
1/1 Interview With Don Carli On Printed Electronics And The Future Of Packaging And Design
The print industry is filled with characters, and Don Carli is certainly one of them! I met him several years ago at...
Emerald Packaging Partners Up For Digital Print, Prepress And Profits
Last week a Press Release came through my inbox from HP announcing "Emerald Packaging, Inc. had signed a launch...
New Print Ad Can Keep Track Of Kids At The Beach With App
When I shared my CMYK Manifesto to Re-Think Print in 2014, this is what I was talking about - x1000! Nivea's...
Rights, Reuse, Revenue And The Recap from #DAMNY
by Thaddeus Kubis This blog is provided via Print Media Center and Deborah Corn. Deborah set me up with a press pass...
Getting Real With The Perception Of Print On #EarthDay
I have said it many times, but for those of you who may not already know, I am a TV Junkie. Many of my blogs, industry...
The Future Of Print Is In The Palm Of Your Hand
I have written a few posts to date regarding my experience at Dscoop and saved this one for the finale since it will...
How a Tweet Became a Creative Postcard
By Katherine Tattersfield Greetings fellow print geeks! I'm sure many of you are fed up with Facebook's constant...
Creating Relationships with Personalized Direct Mail
by Randy Hardy As I’ve noted my recent posts, most marketers try to reach their target audience by using multiple...
Newsweek Is BACK In Print And Positioned As A Luxury Product
This is a great story and it's all about "re-thinking print"… my 2014 theme for PMC! Let's recap: 1. Giant publishing...
[infographic] Responsive Web Design: Hope Or Hype?
Last February I lead a panel titled "Building The Bridge From Print To Digital Through Design" at Graphics of The...
Are We Our Worst Competition?
Amidst all the chatter about the poor hotel conditions in Sochi, the spring-like weather in Russia where it should be...
Case Study: Do Personalized Communications Increase Local Response Rates?
by Randy Hardy In my last post, you learned which aspects are important to consider before starting to use...
Profiting from Selling Overseas Using Mail May Be Easier Than You Think
by Marc Zazeela Are you making money from customers around the world? As an international shipping expert, I see...
The Key To Personalization Marketing Is Knowing Your Goals
Bringing Personalization Into Your Campaigns by Randy Hardy You’ve listened to the experts and realize how important...
Mohawk Partners With Print Media Centr For 2014!
It's no secret I love paper, it's no secret I love the paper people, and it's no secret I specifically love the paper...
[Infographic] Latest Graphic Design Facts and Trends for 2014
The good people at iStock asked leading designers around the world for their top trends in 2014. Since we’re almost...
Meet Jim Raffel, CEO Of ColorMetrix And Renaissance Road Warrior!
As promised in my LinkedIn group, this year I am going to share a lot of information from, and about our community...
#PrintBig: Printerview With Washington Graphics
Your resident Print Geek has some very special people to introduce to you today. I met the wonderful Washington...
27 Replays from 10 Epic Hours of Printspiration!
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