In times of uncertainty, look for toe holds where you can wiggle into new verticals or open doors in your market. Small openings can lead to big opportunities. Toe holds are especially important when your competitors are distracted and not paying attention. Stick...
“HEY, printers! How will you use email in 5 – 10 – 20 years?” Have you thought about it? Have you planned how email will be part of your business? How will you use it to make money and get print customers? Let’s take a stroll down memory lane to 25 or so...
Happy 2020! That number alone sounds pretty futuristic – I’m sure if our child selves were asked what 2020 will be like, many of us would have conjured up images of flying cars, robot helpers, and food replacement pills. Well, we’re not quite there with the flying...
Create a three-cornered marketing communications powerhouse to open doors, get recognized, and make yourself indispensable. I am a huge believer in print plus email as a powerhouse marketing combination, and I write about that topic a lot. When you add a third...
It has been almost a month since Printing United opened its doors and ushered in a long-awaited trade show that brought much of the industry together under one gigantic convention center roof. Powered by SGIA and NAPCO Media, the show expanded beyond the traditional...
I’m sitting down with a solopreneur to help get marketing under control. “It’s been about five years since I really worked on marketing,” she says. “It’s a real beast.” Beastly — ha! — I like that. Yes, I can see how business owners would view their marketing program...
Freshman year in college, a friend “willed” me her work-study job in a campus library. Located in a beautiful white marble building, the library was a simple room with glass-front barrister bookcases, glossy wood tables, and clerestory windows. In the afternoons, the...
At the InPrint USA show in Louisville, Kentucky, Deborah spoke to Dawn Olson, Director of Production Print/Industrial Print Client Business Development at Konica Minolta Business Solutions. Dawn delivered the first keynote presentation of the educational programme at...
Did you take a gap year with your email marketing program? You’re not alone. Printing businesses often launch their email marketing with an ambitious schedule and then settle down to a reasonable pace once they see the discipline it requires. When the program stalls...
Believe it or not, there are people in the U.S. and the world who don’t have regular or continuous access to the internet. In these places, the people have a much closer relationship to print, printed media and mail. These folks interact with print in the way we did...
In the previous Five Questions That Identify Print Solutions article we discussed the Awareness to Revenue process and ended with a list of questions to ask that help deliver print solutions. Now we’re doing a deep dive on these questions to show how they help solve...
Customers care about themselves and their biggest problems. Talking about the services you provide is just background noise. Uninteresting. Irrelevant. Talk about having the best quality and service and you’ll sound like all your competitors and you’ll erode trust. A...
