by Karis Copp | #ElevatePrint, Augmented Reality, Digital Marketing, Elevate Print, Events, Future of Print, Marketing, Print & Digital
We are close to closing the book on a strange and difficult year. The pandemic, politics, and social issues seem to be forcing an already divided world further apart. But in the face of economic and personal hardships, there have been examples of humanity at its best,...
by Sandy Hubbard | Newsletter, Print & Digital, Printers, Tips
A printer came to me with a dilemma. One of his customers wanted to buy his family printing business and turn it into an in-house print-design department. Having the only print shop in his small town, he felt a responsibility to stay independent and serve the...
by Tod Cordill | Digital Marketing, Direct Mail, Elevate Print, Marketing, Print & Digital
Content marketing started as an industry buzz word that has continued to gain popularity over the last decade. While it is usually associated with digital marketing, it is commonly accepted that John Deere’s print magazine The Furrow, in 1895. (No, that’s not a typo....
by Tod Cordill | Digital Marketing, Marketing, Print & Digital, Print Sales, Tips
COVID-19 has brought us the future of digital marketing even faster than the rapid pace we were experiencing. These changes are not something we can wait out until things return to business-as-usual. This month I’ve looked at current trends and how a commercial...
by Tod Cordill | Digital Media, Digital Print, Direct Mail, Marketing, Print & Digital, Print Sales
Back in the 1980s, I met my future and current wife who grew up in the family print business. I loved walking around the shop and seeing, and sometimes feeling (I couldn’t help myself!), all the cool jobs flowing through the printing and bindery processes. But I was a...
by Karis Copp | #PMCpodcasts, Augmented Reality, Creative, Design, Digital Print, Future of Print, Operations, Paper, Podcast, Print & Digital, QR, Trends
Walking around my neighbourhood has been very strange for a while now, and I’m not sure I’ll ever get used to it. I live right in the heart of my city (Bristol in the UK), which is usually bustling with people in the bars, restaurants and cafés, especially at this...
by Sandy Hubbard | Marketing, Print & Digital, Print Sales, Sales
In times of uncertainty, look for toe holds where you can wiggle into new verticals or open doors in your market. Small openings can lead to big opportunities. Toe holds are especially important when your competitors are distracted and not paying attention. Stick...
by Sandy Hubbard | Email Marketing, Future of Print, Print & Digital
“HEY, printers! How will you use email in 5 – 10 – 20 years?” Have you thought about it? Have you planned how email will be part of your business? How will you use it to make money and get print customers? Let’s take a stroll down memory lane to 25 or so...
by Karis Copp | 3D Printing, Augmented Reality, Automation, Creative, Design, Events, Interactive, Marketing Automation, Near Field Communication (NFC), Operations, Print & Digital, Print Media Centr, Printed Electronics, QR, RFID, The Cloud, Trends
Happy 2020! That number alone sounds pretty futuristic – I’m sure if our child selves were asked what 2020 will be like, many of us would have conjured up images of flying cars, robot helpers, and food replacement pills. Well, we’re not quite there with the flying...
by Sandy Hubbard | Email Marketing, Marketing, Newsletter, Print & Digital, Print Media, Print Sales
Create a three-cornered marketing communications powerhouse to open doors, get recognized, and make yourself indispensable. I am a huge believer in print plus email as a powerhouse marketing combination, and I write about that topic a lot. When you add a third...
by Deborah Corn | Education, Events, Marketing, Operations, Podcast, Print & Digital, Print Buying, Print Sales, Print Services, Printers, Printerverse, Printing United, Trade Shows, Trends
It has been almost a month since Printing United opened its doors and ushered in a long-awaited trade show that brought much of the industry together under one gigantic convention center roof. Powered by SGIA and NAPCO Media, the show expanded beyond the traditional...
by Sandy Hubbard | Marketing, Newsletter, Print & Digital
I’m sitting down with a solopreneur to help get marketing under control. “It’s been about five years since I really worked on marketing,” she says. “It’s a real beast.” Beastly — ha! — I like that. Yes, I can see how business owners would view their marketing program...
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