Is Your Email Marketing on Life Support? Revive it Now!
Did you take a gap year with your email marketing program? You’re not alone. Printing businesses often launch their email marketing with an ambitious schedule and then settle down to a reasonable pace once they see the discipline it requires. When the program stalls...
Print is Perfect for the Off-The-Grid Demographic
Believe it or not, there are people in the U.S. and the world who don’t have regular or continuous access to the internet. In these places, the people have a much closer relationship to print, printed media and mail. These folks interact with print in the way we did...
Five Important Questions To Ask Print Customers About Their Customers
In the previous Five Questions That Identify Print Solutions article we discussed the Awareness to Revenue process and ended with a list of questions to ask that help deliver print solutions. Now we’re doing a deep dive on these questions to show how they help solve...
Five Questions That Identify Print Solutions
Customers care about themselves and their biggest problems. Talking about the services you provide is just background noise. Uninteresting. Irrelevant. Talk about having the best quality and service and you’ll sound like all your competitors and you’ll erode trust. A...
An Important Message from Realtors to Printers: Location, Location, Location
Google loves to reward local businesses. And, Google wants to deliver accurate local results to those doing online searches. For that reason, printing businesses should take advantage of an easy and effective way to be found online: LOCATION, LOCATION, LOCATION! ...
12 Tips and Tools For Becoming a Successful and Prepared Print Professional
In conversations across the spectrum of the printing industry, I hear again and again that we increase our odds of success by BEING PREPARED. The right tips and tools make a difference, wherever we are in our professional career path. The truth is, you can open new...
Do You Smell What I Smell? Clean Up Stinky Data, Stat!
Are you guilty of using your customer’s stinky old data and mail lists for email or print-to-mail campaigns? I hope not! As a printer or marketer, you need to set the highest standards when working on customer campaigns. If data doesn’t pass the smell...
P&G Turns the Tide With a Flood of Print and TV ads
How Procter and Gamble turned around the negative publicity surrounding Tide Pods with a well-choreographed Super Bowl advertising campaign using print, television and direct mail. The internet memes were spilling over into Mom-land, which means my mom, who doesn’t...
First Steps For Marketing Your Personal Brand
When you are building your personal brand, it’s a lot like marketing your company. You have a daunting number of choices about where to put your marketing efforts. Before you take the first steps in marketing your personal brand, here are a few considerations: What...
Carpe Printum: New Ideas to Help You Seize the Print!
When you visit the Printerverse, you learn how printers can Carpe Printum — seize the print and get ahead of the competition! The Printerverse is a cool trade show feature at Print / Graph Expo. It is brought to you by Print Media Centr and its Intergalactic...
The “Year of Color” is Here! (Are You READY?)
Printers and designers better GET READY for 2017 because everywhere I look I see COLOR. Something’s in the wind. Things are changing. People NEED color. They CRAVE color. The other day I looked around my living room and thought, “Yuck, this is DRAB!” Feeling...NEW ON PMC!
PMC Podcasts!
- APTech Community Forum with Ken Garner
- Brand Journalism for Business with Ashley Maydak, Domtar Paper
- University of Houston’s Digital Media Program with Andy and Julie Plata
- Inkjet Innovator Mike Jenoski, President at Goodway Group
- Increase Profits Through USPS Savings with Racami and Strategic Postal Advisors
#PrintChat Rocks!
@PrintExAust #PrintEx19 (2)
Get PI Daily! (21)
:60 Fold Of The Week (0)
Share #PaperFacts! (22)
Print TV! (34)
@BrandUnitedExpo (0)
#PRINTINGunited (4)
LIST FOR FREE! (46)
#PRINT19 @thePRINTevent (5)
Get #SCODIFIED (26)
@RicohProPrint #LookAtRicoh (2)
@DomtarPaper #PaperIsCool (16)
#PrintCanon @Canon_Solutions (10)
@drupa #drupa2020 (11)
SIGN UP! (34)
#ProjectPeacock (10)
