Moving circulars into the digital age
This article is speaking to retailers to get on board with digital circulars, but I am going to focus on Printers. If you are not currently exploring or implementing a digital aspect to your services, you are going to lose out. You have the files, you have the assets, you have the clients. With a […]
PROTECT IP Act: A Law to Censor The Internet
It simply amazes me that censorship of ANY kind would be implemented to protect creative materials. I get that copyright infringement is illegal, but since the internet is so vast, the measures to stop it have to be equal if not greater. In this case, anyone – including YOU – who has posted a link […]
Company Predicts The Future By Scanning Current Websites
I wonder if it is making predictions past December 21, 2012? If so, could be a good sign the Mayans just ran out of space on their calendar vs the end of the world. Either way, I guess Im still going to stock up on water ! By Yi Chen An online service company […]
Women of Print – RIT Needs OUR Help!
I received a request from a grad student at RIT to help spread the word on a survey being conducted regarding the status of Women in the Graphic Communications Industry. 5 minutes of your time could help the upcoming and future generations of Printresses out there… so please support this effort. Here is the information… […]
Revealing Fashion Trend In Japan Sure To Be a Shocker
What does this have to do with PMC? Well, PRINTED TEXTILES of course! That, and I want to do my best to preempt any heart attacks on the subway if this ever makes it’s way to the States… These skirts are all there, and not see through. What you are seeing is printed on them… […]
QR Gift Tags Add Voicemail Messages To Holiday Gifts
This is not only a cool use for QR codes, but a multi-channel marketing concept with LEGS. Shopping at JC Penney becomes part of the added value. It’s just smart. Give a Little Magic with Santa Tags Santa Tags will be available at your local jcp 11/15. In the spirit of gift giving, jcpenney is […]
The New York Times runs a cross-platform interactive ad campaign in HTML5
Interesting in the scheme of trend-setting… by Megan Garber Today, for the first time, The New York Times is featuring a single HTML5 interactive ad campaign across its digital platforms. Coca-Cola is running the ads — an extension of its Arctic Home campaign and its long use of polar bears this time of year — […]
What is the intention of your Business?
Incorporating a bigger picture view into your marketing efforts, and attracting new customers, can be as simple as the answer to this question “What is the intention of your business?” Did you answer to make money? I bet in less than two minutes based upon what I see on your website and through social media […]
Video: Augmented Reality App Lets You See Through Clothes
This certainly one way to increase the shelf life of catalogs! By Yi Chen The latest Moosejaw winter catalog allows users to see the models without clothes using a special augmented reality app. The interactive Moosejaw X-ray app is available to download on iPhone, iPad and Android devices. When the user opens the app and […]
The TV Revolution will be Socialized!
A while back I mentioned in a chat that the next big wave of social media will be integrated with TV, and viola’…. here it is. The current trend of twitter hastags shown during programming, the amount of streaming tweets during live shows like The X Factor and The Voice (which kicked it up to […]
Live Augmented Reality for National Geographic Channel
The thing that gets me every time is the look of wonder on the faces of the crowd. The virtual experience becomes tangible in the sense that collectively it was real and shared by the audience. I could totally see a family going home to find the NatGeo Channel (on my cable its 109 – […]
Starbucks Cup Magic
This year let’s bring the season to life with the Starbucks Cup Magic app. Use the app to find and scan all five Starbucks Holiday Characters – on Red Cups, Christmas Blend bags, in-store and more – and watch as they magically come to life through augmented reality on your mobile device. Who knows what […]
