The Print Services Provider to Marketing Services Provider Controversy
From the Xerox Blog by Howie Fenton Hi, my name is Howie Fenton and I am a guest blogger for Xerox. As you may know, I am not “on staff” at Xerox. I am a consultant with NAPL specializing in workflow and digital printing. For me, blogging is more of a hobby than a job […]
Customer relationships improve with data integration
Marketers are using more channels than ever before to effectively reach prospects and customers, including mobile, e-mail, the Web, social media, print and more. As the number of marketing channels used to promote our brand, products and services continues to multiply, so does the number of places used to store data about our target audience. […]
Small businesses turn to social, search marketing
A growing number of local businesses, facing tight marketing budgets, are turning to search engine marketing and Facebook to promote themselves, according to a survey from MerchantCircle, a social networking site for local business owners. Asked to name the top three most effective marketing methods they use or have used, 42% cited search engine marketing, […]
How Will Digital Print Integrate with Intent-Based Marketing?
By Heidi Tolliver-Nigro on February 15th, 2011 As we head into DSCOOP, all thoughts are turned to the future of digital print. But if we want digital printing to thrive, we have to remember that digital print doesn’t live in a vacuum. Our idea of “multi-channel marketing” as personalized direct mail that sends recipients to […]
Location-Based Marketing To Diners To 'Explode'
Restaurants’ use of location-based marketing to promote to and drive consumers to a particular restaurant while they are mobile will “explode” in 2011, predicts research provider Packaged Facts. As consumers’ uptake of location-based services continues to mushroom, with check-in services such as Foursquare, Gowalla, Facebook Places, Twitter geolocation and competitors “not only becoming ubiquitous, but […]
Is mobile marketing right for your business?
Today’s mobile phones offer a smart way for small business owners to engage their customers through mobile marketing. BY TASHA CUNNINGHAM – TASHA@BIZBYTES101.COM…With millions of mobile phones in use around the world, the potential to communicate with current and future clients is limitless. Small business owners can use both SMS (short text messaging) and MMS (multi-media […]
Newsstand Tries Convergence of Technologies
LONDON — A newsstand set to open here next week will sell more than a dozen international editions of Vogue magazine, in languages including English, Russian and Chinese. More than 100 other titles from around the world will line the shelves, with little flags indicating their country of origin. Visitors will be able to browse […]
The Evolving Role of Direct Mail
In a recent survey conducted by Pitney Bowes, mailed communications continue to play an essential role in B2B marketing. Amidst email, sms, web, and more, mail has evolved to become the preferred method of communicating with highly valued prospects. Personalized mail is regarded by businesses as a tool with which to make the client feel […]
Survey: Consumers Want Social Sign-in Option on Merchant Sites
Most consumers get annoyed with having to sign in to a merchant’s website. A recent survey conducted by Janrain research found that 75% of people are bothered by registering on a website and will change their behavior as a result. Among them, 54% said they may leave the site or not return, 17% go to […]
A Multichannel Marketing Roadmap
Forget about managing your relationship with your customer. Today, she manages the relationship with you! by Martha Bush of SIGMA Marketing Group This new fact becomes real in every dialogue or customer interaction you have. When your customer or prospect finds the information they were looking for – or were ready for – they feel satisfied […]
The Magic of Personalized URLs
Personalized URLs, or PURLs, have become an important part of customizing marketing campaigns to specific people, and all sorts of businesses are taking advantage of the benefits. As reported by the Miami Herald, the Miami Heat basketball team uses PURLs for each of its season ticket holders to access their account information through the Heat’s […]
3D: The Next Frontier in On-Demand Printing?
Although it’s not something typically associated directly with the print industry, three-dimensional (3D) printing is gaining a lot of traction as a way to revolutionize and democratize manufacturing. 3D printing is used largely in general manufacturing, architecture, engineering, industrial design, and other areas that rely on rapid prototyping. It’s an additive manufacturing technology, meaning that […]
