How Sales Has Changed in the Information Age
The Internet and search providers such as Google have revolutionized the way we access and interact with information. Nowhere is this more evident than in our purchasing decisions, whether as consumers considering major appliances for our homes, or as businesspeople considering goods and services for our firms. Our desire for information, the time required to […]
Google's top predictions for display ads by 2015
Google’s top predictions for display ads by 2015 Speaking as part of Advertising Week in Toronto, Google’s managing director, media and platforms, Americas Barry Salzman spelled out seven “bold” predictions for display ads which the company believes will come true by 2015. #1: 50% of display ads will include cost per view video: -With 35 […]
Increase Business with the Cloud
Part of being a proactive business owner is identifying business goals and determining how to meet those goals in a cost-effective manner using available tools. Some of the most accessible business-growth and improvement tools today are web-based applications that reside in “the cloud” — commonly called “cloud computing.” Wikipedia defines “cloud computing” as, “Internet-based computing, […]
QR Codes: Multichannel Mobile Marketing Direct Marketers can Measure
Mobile marketing—and by extension, QR Codes—is so appealing to marketers because it promises to find consumers wherever they are and to be available wherever consumers look. Mobile is not its own medium so much as it’s an adjunct to almost every other channel. A mobile device is another computer for consumers, only better because it’s […]
Should You Run a Groupon Promotion?
If you’re subscribed to Groupon, or one of the now umpteen other daily e-mail blasts offering discounted products from businesses in your neighborhood, it often feels like just one more thing to clog your inbox. But what if you do decide to take them up on a deal? What if you realize, Hey, I do […]
Direct Mail Spending To Grow 5.8 percent
Spending on direct mail is expected to increase 5.8% in 2011, driven by a return to acquisition mail, according to a new report from advertising and marketing consulting firm Winterberry Group. While the economy showed some signs of normalizing in 2010, spending in many traditional media channels continued to decline, according to “Outlook 2011: What […]
Ad Circulars Go Digital
By: Tim Rosini Published: January 19, 2011 The Associated Press recently announced the development of a mobile application that will give consumers digital access to daily and weekly ad circular inserts. With the widespread usage of mobile media platforms, iCircular gives newspapers and retailers a means of adapting to changes in consumer demand. Jeff Litvack, one […]
How Social Media Revolutionized Customer Service
It started with online community forums. Then Twitter provided a 140-character voice for people to rant with. But what really shifted customers with questions and complaints from their phones to the Web were Facebook and YouTube. I don’t like giving much credit to Facebook, but there are so many great benefits for small businesses to […]
Virtual model poses with bookstore customers
SEXY may not be the first word that comes to mind to describe Barnes & Noble, but the sex appeal of the bookseller rose considerably this week among some readers of Esquire magazine. A promotion for Esquire magazine allows iPhone users to have their picture taken with a virtual image of the model Brooklyn Decker […]
HP to spotlight new mobile printing tool with live YouTube show
A mainstay of early television — live commercials demonstrating products like Polaroid cameras and Timex watches — is making a comeback, updated for a new century by migrating to new media. Hewlett-Packard is teaming up with the YouTube for a live show in the form known as branded entertainment. The program will be featured on […]
Agencies Rethink Creative for Super Bowl & Beyond
The upcoming Super Bowl is likely to draw as much attention for its commercials as it will for the game. But what used to be the biggest advertising moment of the year is no match for ads in the digital age. Social networks and mobile media are changing the face of advertising and many are […]
Finding a job with foursquare Scrabble
A recent university grad from London has taken a creative approach to finding a job in the advertising industry — foursquare Scrabble. He’s picked a few of the top agencies he’d like to work for in London and New York and added letter tiles to the tips at their venues. The tiles are represented by […]
