Christmas Card Phones Friends And Family When It’s Opened
via springwise.com Telecoms company O2 has created a Christmas card with an integrated SIM, capable of making a call between sender and recipient. Christmas has always been a time for sharing and connecting with family, and every year marketing agencies across the globe take it upon themselves to remind consumers of this fact. Once in […]
Bookmaking Part 3: Picking Paper And Grain Direction
Bookmaking Part One / Part Two / Part Four By Frances Atterbury Paper is vital. The paper you choose will have a greater effect on the perception of your work than almost anything else you do and it’s simply untrue to imagine that all papers that look the same unprinted are the same when printed. One of the most […]
Why Printers Should Stop Telling People What They Do, And Show Them Who They Are
Video may have killed the radio star, but it’s providing longevity for the promotion of print! Mark my words – VIDEO – will be the most important tool for your marketing communications next year. Let’s kick this off with some numbers you can’t ignore… According to Invodo’s Video Statistics: The Marketers Summary 2014 74% of […]
A View Of GRAPH EXPO 14 From The Printerverse
This is third year I have had the privilege to work with GASC and create The PrinterverseTM, a GRAPH EXPO show floor feature, and it has its perks! The biggest reward in my opinion is being able to host the community in an open space and have real conversations with attendees and exhibitors, and an emerging group in […]
FastbindUSA Debuts First PUR/EVA Tabletop Binder in US at GRAPH EXPO
Watch Kent from Fastbind USA talk about their PUR/EVA launch, and take questions from the crowd and viewers from home during our #PrintChat Press Conference – Live from GRAPH EXPO! Affordable and cost saving PUR/EVA tabletop binder will revolutionize commercial print and bindery capabilities Fastbind has developed the first of its kind PUR EVA tabletop perfect […]
A23D: A 3D-Printed Letterpress Font … MOVIE!
This is a pretty fabulous juxtaposition of future, meeting past, to create present. This short film is billed as “The story of the birth of the worlds first uniquely designed, 3D printed Letterpress font.” While there aren’t any major plot twists, the movie will still deliver typographic nirvana and 3D print wow factor, with a nice bit of letterpress history. It […]
Ikea’s BookBook Proves That #PRINT Is “The” Universal Technology
It’s about time somebody came up with this… finally a technology that works for everyone – PRINT!
1/1 Interview With Francis Atterbury, Bookmaking Pioneer And Craftsman At Artisan Books
There are a few print companies out there who become the default “name” used as the example when discussing a specific print product, and Artisan Books is one of them. After a brief exchange with Francis Atterbury, I understand why. Who wouldn’t default to the man who states, “there will always be a market for […]
Drinkable Book Provides Filtration Through Its Pages
Although this book is great example of re-thinking print, I don’t want the true subject matter to get lost and please be warned the video shows some pretty horrific potability situations. To learn about WaterisLife and help with their mission visit here. With that being said, it is a magical thing when a book can save lives. […]
New Print Ad Can Keep Track Of Kids At The Beach With App
When I shared my CMYK Manifesto to Re-Think Print in 2014, this is what I was talking about – x1000! Nivea’s “Protection Ad” created by FCB San Paulo contains a detachable bracelet to put on a child… download an app, synch it to the bracelet and ‘viola beach lo-jack! Parents can decide how far junior can wander […]
The Dawn Of Consumer 3D Printing Has Arrived
At 7.2 inches per side, weighing in at 2.2 lbs, and currently going for $299 USD on Kickstarter, the dream of a 3D printer in your home can now be a reality. The Micro is dubbed the “First Truly Consumer 3D Printer”and after reading the specs I can see why. It’s desktop friendly, can be […]
Catnip Scented #Directmail Creates Kitty Litter Customers
Getting to consumers through their pets isn’t a new concept – but it is still a smart one! Over the years I have shared info about an interactive billboard that provided dog food samples, a TV commercial only dogs could hear, and personalized meme cat postcards – now welcome cat mail to the list! According to […]
