Do you think if you’ve got Google, you’ve got search down? Uh uh. A look ahead shows changes in the search landscape that you need to navigate. If you’ve been coasting along on your search marketing, these changes provide new opportunities to muscle your way to the top of the search heap.
Here are four of the most important trends for 2011:
1. Rise of Bing
Yes, the name Google has become synonymous with search, but it’s a mistake to ignore Bing. Thanks to Microsoft’s partnership with Yahoo, Bing-powered search received more than 25 percent of all searches in November 2010, according to traffic tracker Experian Hitwise. What’s even more important is that the success rate for Bing searches — the percentage of searchers who click through to a website — was 81 percent, as opposed to 65 percent for Google.
Your best search engine optimization strategies for Google won’t necessarily work for Bing, says Louis Gagnon, chief product and marketing officer for Yodle, a company that helps local businesses connect with consumers online. You need to optimize and test separately.
Continues at: Future Trends in Search : Marketing :: American Express OPEN Forum.
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- Super Early Bird Rates Set to Expire for Search Marketing Expo – SMX West: San Jose, CA, March 8-10, 2011 (prweb.com)
- Search Marketing Expo – SMX West Agenda Now Available: Multi-track Program Covers All Search and Social Media Marketing Topics (prweb.com)
- Bings US search market share rises in November as Yahoo, Google fall (newstatesman.com)
- comScore November 2010 Search Engine Market Share Released (seroundtable.com)
- International Search Marketing Year in Review & 2011 Preview (searchenginewatch.com)
