Before every trade show, event, or customer meeting, look at your business cards. What do they say about you and your company? Do they give your company, name, title, and contact details? Perfect! They should. But if you stop there you miss an opportunity to create a billboard for your story.
A couple of years ago we did an episode of PrintSampleTV that focused on the story power of business cards. The first example came from Janne Høgshøj, the Danish Connection. Her business card is the story of her life in print, in a compact format. I learned so much from her when we met in Denmark. I love it!
We also looked at samples from vendors who wrapped their capabilities into their cards in the form of label stock and small pouches that opened. Whatever your business is, there is a design that can help you lift your story and create a reminder of your capabilities for every customer.
In under five minutes, learn to tell your story! See it here:
If you have the coolest print sample among the work you have commissioned or produced, let me know. I am always looking! Reach out to me! @PatMcGrew on Twitter, on LinkedIn, or pcm@mcgrewgroup.com all land with me and I’ll be delighted to tell your story!
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See last month’s post by Pat: https://printmediacentr.com/print-samples-sell-your-association/
See all of Pat’s posts here.
Pat McGrew helps companies perform better. As Managing Director for McGrewGroup, Inc., she promotes Best Practices for your Business leveraging her work as an executive, marketer, analyst, industry evangelist, and consultant to enable business growth. An experienced professional speaker and author of 8 business books, Pat is also the editor of A Guide to the Electronic Document Body of Knowledge, a regular industry content contributor, host of #PrintSampleTV, and co-host of #ThePrintReport Podcast with Deborah Corn. Pat won the 2014 #GirlsWhoPrint Girlie Award and the 2016 Xplor Brian Platte Lifetime Achievement Award. She is certified as a Lifetime Master Electronic Document Professional by Xplor, and as a Color Management Professional (CMP), CMP Digital, and BrandQ Professional by IDEAlliance. Find Pat on Twitter as @PatMcGrew and on LinkedIn.
