Do not try this at home, or in your Marketing efforts
One of my marketing pet peeves is the “do not try this at home” disclaimer that sits in many TV commercials. Sometimes its “professional stunt person, or professional driver on closed course” but the inference is still the same no matter how unlikely or humanly probable that anyone could recreate these “life threatening” scenarios. I […]
Augmented Reality Changerooms
Mega-fashion brand TOPSHOP has recently launched an augmented reality shopping tool, TOPSHOP Kinect, that will help their customers try on their collection sans dressing room. The brand worked with Russian agency AR Door and launched the augmented reality change room last week in Moscow. The TOPSHOP Kinect uses Microsoft’s Xbox Kinect software to create these […]
1/1: Interview with Roger Smolski, Editor of 2d-Code Online
Every so often I am able to hunt down someone from the industry that I greatly respect and admire and Roger Smolski fits that bill. Sure, his name might not be that familiar to you, and Twitter is his only Social Media channel, yet Roger manages to influence and inform on the world of QR and Marketing Technology daily […]
Video: The Future of Augmented Reality
I know, I am a little obsessed with Augmented reality today, but there are so many applications for it and this video demonstrates the future uses of mobile augmented reality and computer vision. Loved the hotel room finder and planning your office space before renting/buying it! Related articles Augmented reality: ‘Harry Potter’ mobile app that […]
Infographic: Marketing with Augmented Reality
Following the successful launch of our free report, Augmented reality marketing strategies: The how to guide for Marketers and it’s visual Slideshare counterpart, Hidden have released Marketing with Augmented Reality – an Infographic designed to exemplify the essential statistics that marketing professionals need to know. Based on research commissioned specifically for the report, the infographic […]
5 Cool Augmented Reality Case Studies in Asia
via 5 Cool Augmented Reality Case Studies in Asia | Penn Olson. Our previous post on Future of Advertising Technology touched on Augmented Reality (AR). That post triggered me to dig deeper into Asia’s use of AR. Well, it didn’t really come as a surprise. Asia does have quite a bit of AR case studies. I […]
Augmented Reality Sculptures created by SOUND!
Konstruct is an investigation into generative art in an Augmented Reality environment. It is a sound reactive AR experience for the iPhone that allows the user to create a virtual sculpture by speaking, whistling or blowing into the device’s microphone. A variety of 3D shapes, colour palettes and settings can be combined to build an […]
Augmented Reality Billboard in NYC
Tronic designed these animated emoticons to be brought to life using the Goldrun App at this billboard in Soho. Related articles GoldRun Leverages Augmented Reality for Mobile Marketing (gigaom.com) A Digital Billboard with Feelings (Sometimes Yours) (marketingvox.com)
Infographic: Marketing with Augmented Reality
Based on research commissioned , the infographic depicts fast facts such as typical ROI figures for web based experiences and live events, a visual breakdown of how augmented reality is being used, recent market expansion and growth opportunities for the future. via Marketing with Augmented Reality – an Infographic | Hidden Creative. Related articles How […]
Augmented Reality Summit – London 6/16
Augmented Reality is in the spotlight. It is receiving attention from bloggers, media and early technology adopters. While potential is high, many have yet to discover and engage in the world of AR. The AR Summit is designed to explore this new dynamic reality and provide delegates with the perfect opportunity to uncover Augmented Reality […]
Augmented Reality Aims to Get Beyond the Hype
Laurent Gil is tired of seeing demos on what augmented reality can do in the future. That’s not because he doesn’t believe in the potential of the technology. Indeed, the entrepreneur has built his entire company–Viewdle–around the promise of augmented reality. But Laurent says it is time to spend less time talking about pie-in-the-sky visions […]
1/1: Interview with Dean Petrulakis Senior VP, Business Development at Rider Dickerson Inc.
Dean Pertulakis is a long standing and respected member of my LinkedIn Print Production Professionals Group. I was thrilled when I saw that he had an event coming up and I immediately took the opportunity to reach out to him and see if PrintMediaCentr could help. After conference call and a presentation he made regarding the […]
