Ford's Digital OOH Campaign Combines Augmented Reality with Digital Signage
SEEN & NOTED: UNITED KINGDOM – A new digital out-of-home campaign for Ford Motor’s Grand C-MAX, a new 7 seat hybrid mini-van aimed at environmentally conscious consumers, is using digital signage and augmented reality (AR) imaging that enables viewers to interact with the car simply by holding their hands up to the screen. Virtual buttons […]
The Next Generation of Print in 2011
In today’s economy the number one priority for every business is revenue growth. Leading print and marketing service providers have learned that working more closely with their customers is critical for success. They are focused on offering services that bring the most valuable to their customers. All of the industry studies support the fact that […]
Today Show Experiments with Augmented Reality
It’s a bird, it’s a plane, no, it’s flying iPhones, swung randomly in the air in search of virtual objects. If you witnessed this scene while visiting Rockefeller Plaza in New York City over the holidays and thought you were going crazy, don’t worry, you just found yourself in the midst of a new, augmented […]
Evolutionary Replacement For The QR Code?
Although not exactly QR Code news 2d-code followers will be interested to read about Junaio’s release today of version 2.5 of its Augmented Reality (AR) browser. It is probably safe to say that in five+ years time we are more likely to be using some form of AR rather than some form of QR, so […]
Shoot Aliens In Time Square with this Augmented Reality iPhone Game
Augmented reality seems to becoming more and more popular. Here is an augmented reality game that we came across that looked like a lot of fun. Shoot down the aliens before they land! The game is called Look-Up and you get download it from iTunes here. via Shoot Aliens In Time Square with this Augmented Reality […]
New Augmented Reality ad campaign for Coke
German restaurant chain Sausalitos has launched a rather clever Augmented Reality campaign. The latest issue of the chain’s magazine carries an ad for Coke Zero that, when viewed via a mobile phone running the Junaio AR browser app, comes to life with animated elements and offers the user a discount offer. This certainly isn’t the […]
Amazing Video: Cloud Computing in Augmented Reality
XXX studios was assigned the task of creating a 5-minute AR presentation for Bill Chang, EVP of the Business Group of SingTel, to visually illustrate the complex process of business cloud computing in a simple-to-understand manner. Related articles by Zemanta You: Augmented Reality Will Be The New PowerPoint (arvertising.com) Google CEO sees a future of […]
Fespa reveals blueprint for wide-format industry innovation
Following its Global Summit held in Miami, Florida in March, Fespa has published a ‘blueprint’ outlining steps the wide-format industry should take to ensure business success through innovation. Broad themes outlined in Fespa Global Summit Blue Print: Innovation – the Way Forward were change, innovation, the environment and integrating wide-format print into the broader media mix. […]
Augmented reality a boon for print
A diverse range of marketers, including Calvin Klein and Valpak, have recently used augmented reality ads to add interactive digital elements to their campaigns. Calvin Klein Underwear began running augmented reality ads in editions of GQ on March 23 to promote its Calvin Klein X line. The campaign allows consumers, when they hold the ads […]
Interactive print bridges traditional-digital divide
Trade show direct mail invitations too often can be ho-hum affairs, but not the one sent to physician attendees at last month’s American Academy of Orthopaedic Surgeons’ annual meeting in New Orleans. Attendees were invited to bring the innocuous-looking direct mail piece, titled “Mobile Bearings,” to the Stryker Diagnostics booth for a demonstration of the […]
AugMented TransPromo is the New Reality!
Once in a great while, the general public is endowed with technology so disruptive that it changes the very nature of how we operate. Gutenberg’s invention of movable type helped spread literacy beyond people of nobility and wealth. Six Apart’s invention of the Movable Type blogging system helped spread Web publishing to those without advanced […]
