How Printers Can Save Local Businesses from Themselves
There is a local shopping area of retail stores, restaurants, and businesses a mile from my apt. It’s where I do my grocery shopping, dry cleaning, package sending, eyebrow waxing, get sandwiches, breakfast, Mexican, Chinese, and Thai food, and order pizza for delivery. It’s where I occasionally buy wine, visit T-Mobile, and grab a smoothie. […]
QUIZ: Are you Investing or Dabbling in the Printing Industry?
The printing industry is not just about printers, presses, and paper. It’s a multifaceted world, filled with opportunities, innovations, and challenges. Those opportunities, innovations and challenges require the commitment of dedicated industry members to keep us topical, educated and moving forward. There is a lot of whining and complaining from the industry members who do […]
Cultivating Community Connection: A Marketing Strategy for Generating Local Print Business
In the digital age, where screens often dominate communication, it’s easy to overlook the power of local community engagement for a print business. Yet, building strong community connections can be a key driver for generating local print business, organic customer growth, and profits. Here are five ideas to get you started… Understand Your Community Demographic […]
Where, Oh Where Did the Print Customers Go?
I have had vast conversations with big-budget buyers and print buyers buying on a budget over the last two years. I have spoken to designers, marketers, and decision-makers on all levels. One thing most have in common – uncertainly regarding their futures, and where they will be working in 2022 and beyond. The ‘where’ not […]
Your Customers Just Aren’t That Into You
You are good at what we do. You’ve done it for a long time. You’re experts in it. And you can talk about it all day long. But guess what? Your customers just don’t care. Sure, they want you to be successful, mostly because they need your services and they want you to stick around. […]
Help Clients Create Unique Customer Experiences
Years ago when I was on the small initial team developing a brand new software product we hired someone to focus on integrating a help and learning system into the product. He immediately started talking about how we needed to integrate a new concept called human-centered design into the product. After listening to his pitch […]
What Can Glamping Teach Us About Customer Experience?
My husband’s parents are known for taking us on memorable family vacations. One year, all the adults and grandkids navigated down Oregon’s breathtaking McKenzie River in drift boats. We learned to fly fish like they do in the movie A River Runs Through It, with the long fishing poles whipping back and forth. We camped […]
Your Clients are Hungry. What Are you Feeding Them Besides Sales?
I was fortunate enough to get to attend a recent Project Peacock event in NYC earlier this month and I have a whole bunch of takeaways for you, but the one I want to focus on today is this: PEOPLE OUT THERE ARE HUNGRY TO LEARN NEW STUFF! The reason that I know this is […]
Shaking Up The Status Quo: Are Your Services Standing Out?
In the world of artificial sweeteners, I am team Pink. I have always been team Pink. I know Pink. I know what taste I can expect when I tear Pink open and pour it into my coffee. I know how much Pink I need to get the result I desire. I know that I can […]
Election 2016: And The Loser Is YOU And Social Media
We have all heard that politics and religion should be avoided as dinner and social media conversation, yet these last few months most of us have been sucked into some sort of commentary about the heated US Presidential Election – myself included. And yes the election is over, but debate over the issues and the […]
Take a Cue From The Olympics and Share Your Backstory for Success
EVERYONE loves a good backstory whether it’s a rag to riches journey, or overcoming the hardships, struggles and obstacles of an unwinnable situation. These archetypal scenarios touch upon our collective consciousness and emotionally connect us to people, and events as well – case in point, the Olympics. We have professional backstories too. Most of us […]
#UKvUSA: Does Your Teamwork, Work
Welcome to my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement […]