Partner Pre-Nups Ensure Easy Break-Ups
At a recent #PrintChat I presented questions for the topic of “Moving Mayhem” (see chat questions, stats and replay here) and our discussion centered around print customers moving their work from vendor to vendor, and the process for a professional break-up. With the waft of love hanging rather thick in the air thanks to Valentines […]
The Year Ahead: Q&A With Eric Hawkinson, Canon Solutions America
Was 2015 a good year for print? How do you measure success? For Canon Solutions America, 2015 was about launching new technology and connecting more with our customers. 2015 marked a year in which we released three new products that both we and our customers are excited about. We released the Océ VarioPrint i300 – […]
5 Creative Ways Print Can Grow Your Business
People have been discussing how to save print, when the real question should be: How can print help our business? Yes, it is hard to track the ROI and value of print marketing… if you are only thinking about what the value is for yourself and the bottom line. While ROI and revenue are important, […]
Survey Says Print Buyers Care More About Printers Than Price
A few weeks ago I sent out a short survey to my fellow print producers to get a quick temperature take on the things they care about, in order of importance. Matthew Parker and I will present the full results and what they mean to printers at HP’s 2016 Jetcomm Conference and again during Dscoop San Antonio, for […]
Are You Listening To Your Customers?
Over the past few months I have been in full-blown prep mode for The Printerverse at GRAPH EXPO 2015. Part of that preparation entailed formulating panel topics, and now that they are announced, I want to take a moment and share some things I’ve learned. First and foremost, just because you think something is a […]
#UKvUSA: What Printshop Investments Attract New Customers?
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement […]
How You Know When The Customer Experience Works . . . Hint: It Is Not Just One Point In Time
by Chris Echevarria As we look to close out yet another year and I reflect on the job that I do for the company, I know there have been high points and low points, things that have worked well for our Customer Experience and those ever-present opportunities for improvement aka OFIs. I always welcome the […]
The Trade Show Customer Experience
by Chris Echevarria Coming back from Graph Expo or any trade show is always a great time to reflect about how “the show went”. For different people inside of an organization this means different things – did we get the number of leads we were targeting, did we have enough customer visits scheduled, did we […]
The Gold Nugget – The Customer Experience
by Chris Echevarria The Gold Nugget -The Customer Experience I read an interesting article this week posted by Colin Thompson in Printing News entitled “Treat Your People like Gold Nuggets in the Printing Industry.” What really struck a chord with me were the two points as to why key employees stay at a job: The […]
The Social Media Change Agent And Customer Experience
by Chris Echevarria Over the past few weeks almost everyone I’ve spoken to has made mention about the horrible customer experience example involving a cable company and a dissatisfied customer wishing to discontinue his service. While there are many folks who have had similar experiences with this particular company, myself included, there’s a new weapon in […]
How CRM Can Help You Market Your Print Business
by Kate Gansneder First, what is CRM? For many in the customer service industry, a Customer Relationship Management program is a familiar tool. Many have used them to manage contacts, points of connection, keep a record of emails and calls, and even keep orders linked to specific people or companies. CRM is a tool to […]