PrintMediaCentr to Feature Interactive Workshop Focused On Online Marketing Strategies For Printshops.
New Pre-Conference Program Debuts at Xploration® 15 Lutz, FL —January 29, 2015—Xplor International, the worldwide electronic document systems association, today announced a new pre-conference program presented by PrintMediaCentr as part of Xploration® 15 being held April 14-16th at the Wyndham Orlando Resort International Drive in Orlando, Florida. The pre-conference program, titled Rescue Your ROI: Online […]
‘World’s First’ Self-Destructing Book Comes With A 24-Hour Countdown Timer
This coolness comes from Design Taxi: US author James Patterson has released a book that would self-destruct at the end of a stipulated time frame. Patterson told Mashable that “Publishing, in my opinion, needs to get out there competing with everything else in the world—movies, television, etc. etc.”, so he partnered with creative agency Mother […]
The 2015 CMYK Manifesto: Invest In The Future Of Print
The Following Topics Are Over And Done With For 2015! MSP/PSP… WTF! Enough already. No acronym is going to change the perception of what you do if you have presses in the building. Printing is NOT a dirty word! If you think it is by all means change your company name and help your competition […]
Creating Value And Opportunity For Graphic Design in 2015
By Roberto Blake It’s 2015, and the landscape of graphic design has changed dramatically from how it was even a decade ago. This is not only a matter of new technology, but also a matter of a shift in the direction of advertising and marketing itself. There’s now an emphasis on customer engagement and storytelling […]
1/1 Interview With Dave Leskusky, NAPCO Media President And Visionary Agent Of Change
When I saw the news that North American Publishing Company had changed its name to NAPCO Media early January, I have to admit I was skeptical. The whole PSP/MSP thing has really soured me on name changes that have proven to be no more than name changes in most cases, with little or no substance behind […]
1/1 Interview With Roberto Blake: Pixel Pusher, Visual Problem Solver, YouTube Marketer
I am kicking off the 2015 with two new Print Media Centr contributors and it is my honor to introduce the first, Roberto Blake, and welcome him to the community! Like most people, Roberto found me through social media. He started sharing his awesome design videos with me, and after I watched a few (along with his […]
Print Media Centr Visitors Pick The Best Posts Of 2014
Greeting Earthlings, CMYK Enthusiasts, and Print Media Centr Readers… Happy New Year! It’s a brand new year and no better time to look back and share some 2014 history with you. Here is a bit of statistical site info and some quick links for the top 10 posts on PMC in 2014! PMC attracted readers from all over the […]
What to Do When Your Email + Print Campaign is TOO Successful
Thinking about combining digital communications with print? Careful — it’s a potent mixture! Here’s a client project where we had to put on the brakes because our response rate was higher than we could handle: We helped a printing company plan and promote a business anniversary celebration that would feature live music and a catered […]
PrintMediaCentr’s Printerverse Lands At #GRAPHEXPO 14
THE PRINTERVERSE™ AT GRAPH EXPO 14 TO DELIVER “OUT OF THIS WORLD” NETWORKING AND LEARNING EXPERIENCE Special Events, Trending Marketing Sessions, and Robust Networking Round Out the Interactive Programing in Store for Show Goers PrintMediaCentr is pleased to announce the Printerverse will return to GRAPH EXPO 14, coming to Chicago’s McCormick Place, September 28 – […]
I Love the Smell of Donuts in the Morning: Email and Print Team Up to Make a Tasty Impression
It’s 10:10 a.m. on Tuesday. All the experts say, “Send your sales emails NOW!” You frantically push the “send” button while you watch the back end of the email marketing program to see who’s opening your email. You get a decent open rate, say 15% and, forever more, you mail at 10:10 on Tuesday morning. […]
New Print Ad Can Keep Track Of Kids At The Beach With App
When I shared my CMYK Manifesto to Re-Think Print in 2014, this is what I was talking about – x1000! Nivea’s “Protection Ad” created by FCB San Paulo contains a detachable bracelet to put on a child… download an app, synch it to the bracelet and ‘viola beach lo-jack! Parents can decide how far junior can wander […]
Profit is Paramount in Prognostications for Print
by Sandy Hubbard, Print Futurist There are new opportunities everywhere for printers. Diving into growth areas can be risky, though, so I recommend partnering with trusted experts or trade providers until it makes sense to pull services in house or buy new equipment Here are ideas for services to add in the new year: Printed […]