Beacon Technology: The Next Wave of Interactive Marketing is Here
When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece about fresher technology that is used with similar intent. Beacon technology was the first thing that came to mind. I thought of beacons in part because several people I had […]
Will The Resurgence of QR Codes Have Value For Marketers?
This might be the only PMC post about QR Codes in 2016! The undead are ugly. This is certainly true of the shambling “walkers” on the cutting end of Michonne’s blades. But these guys were ugly back when they were alive and popular with marketing departments. We’re talking about QR codes. Have you noticed chatter and […]
THE PRINTERVERSE TO DELIVER “STELLAR” EXPERIENCE AT #GRAPHEXPO 16
Trending Topical Sessions, Special Events, and Robust Networking Round Out the Interactive Programming in Store for Orlando Show Goers in The Printerverse. Print Media Centr is pleased to announce the Printerverse™ will return to GRAPH EXPO 16, coming to the Orange County Convention Center in Orlando, FL, September 25 – 28, 2016. Here, attendees will […]
Still Tight With People In Tights, But Floppy Print Isn’t A Fit
I’m enjoying a refreshed appreciation for printed books as a whole. After a few years of reading electronic books almost exclusively, the luxury of quiet paper bound for a single purpose feels very real. I relish still moments with hardcovers in particular. That said, I’ve mostly phased out the long-loved type of book that led […]
How to Incorporate MORE Video In Your Social Media Marketing
As marketers we have to consider the world that we live in. With smart phones, tablets, high def monitors people are flocking to YouTube for, well, just about everything. Think about your own personal style of internet research. Be honest. How often do you click on the “Videos” tab in the Google search option? Do […]
4 Signs A Printer’s Website Needs Refreshing
Your website often serves as the initial handshake between your company and your prospects. Are you serving up a strong and confident grip, or does it leave your visitors hoping for just a little bit more? I’ve recently spent a lot of time looking at the websites of various commercial printers, and I have to […]
Print Customer Convenience And Communication Crucial In 2016
All the industry predictions and sound strategy advice offered this time of year won’t make a bit of difference if you have no customers or prospects to work with. Since I am on the receiving end of your sales calls, emails and the occasional package of printed materials, I am going to dedicate this post […]
APP Turns Your Phone Into a Lightsaber To Celebrate Star Wars: The Force Awakens
It’s times like these that you have to LOVE the “digitals” and the awesome things they can do – especially around the Holy Grail of Uber-GEEK fandom, Star Wars! This post is from Digital Synopsis, and the site is a great resource for advertising information, inspiration and fun, covering multi-channels. Check it out… but first, […]
KFC Turns Its Iconic Bucket Into A Photo Printer
Shout out to Cindy Walas @steedmrspeel for sharing this on Twitter today! KFC Has Created a Fried Chicken Bucket That Doubles as an Instant Photo Printer! See full post and more pics on PetaPixel! After 60 years in Canada, KFC knows that some of the best memories are made around the bucket. We’ve created the […]
Three Technologies That Will Disrupt Your Business
by Roberto Blake Disruption doesn’t have to be a bad thing. In fact you should look for ways to turn it to your advantage and scale your business for the future, instead of being left behind. Taking and advantage of new technologies can usually help you in a few key areas: saving time, saving cost […]
Keeping Print Alive For Generation Z
by Jennifer Grace Last month I wrote a letter to marketers about Millennials about how we are affected by print (If you missed it, you can catch the link at the end of this article). Right now I’d like to address another generation for a moment. This generation is by no means a lost generation. […]
How to Use Twitter Hashtags to Attract Leads
Do you remember Stan Lee’s Amazing Fantasy issue #15? On the back panel was written one of the most memorable quotes in Spider-Man history. “With great power there must also come — great responsibility!“ This is true with many things, but is especially true with social media. To have a Twitter account is one thing, […]