Meet Fabio Seidl – Creative Director Behind Billboard's Music Playing Magazine
A little NFC, and a lot of Creativity can go a long way these days. This post takes us to South America where Creative Director Fabio Seidl and his team at Ogilvy Brazil created the first music magazine that PLAYS the music you are reading about! The project, BILLBOARD: The End of The Silent Magazine, […]
Students Create 'Subway Libraries' With NFC
I could make some points and suggestions about this, but instead Im just going to celebrate the students and their creation, and of course the promotion of the printed word! The Underground Library from Keri Tan on Vimeo. Miami Ad School Student Project: A Simple Solution to help New York’s Empty Libraries(The creators of this […]
1/1 Interview with Trevor Kirchner, Unisource Packaging Engineer And 3D Print Prototype Pioneer
While doing some research on 3D printing, I learned that Unisource Engineered Solutions was using this technology to create packaging and prototypes as a service! I had seen plenty of examples of 3D printing, but here was a “paper” company who invested in the machines and was using them to help customers and actually make […]
3D Printers: What I Thought I Knew, But Know Now
Brian Rothschild has been a connection of mine on LinkedIn for quite a while, and he always has something lively and topical to add to the discussions he participates in throughout the platform. I was totally psyched that I would finally be able to meet him face to face at Graphics of The Americas, and […]
HP Live Photo App Turns Photo Prints Into Augmented Reality Videos
This is a great idea and of course since the App works with print it’s even cooler! Im not a big photo sharing person in my real life, but Im thinking of other ways to use this tech that make more sense for me. For example, using the app to add a little photo to […]
Where AR We Now: The Current State of Augmented Reality
By Ben Freund I decided to challenge myself for this month’s article. I decided I was going to find out what was so exciting about AR technology, and when I figured it out, I’d let you know what it was. See, my understanding of AR was a little out of date. As far as I […]
3-D Portraits Created Using Human DNA
There is some creep factor going on here, starting from “finding” gum, cigarette butts and “wads” of hair around NYC, especially the “wads” part. Is there a new neighborhood – Little Wadaly? Ok, I’ll try not to think about that for the moment. It’s cool that 3-D printing is finding it’s way into art, and […]
Japan Using #AR To Teach Kids to Enjoy the Newspaper!
This needs to be an “A-HA” moment for the publishing world! Problem: Printed newspaper readership in decline, loss of advertising revenue Solution: Using an Augmented Reality APP, the content which is aimed at adults is “translated” into content aimed at KIDS! It’s a newspaper within a newspaper – AND – opens up a whole new […]
GIF-itti! Incredible Animated Art
I have always gone by the litmus test that if something evokes an emotional response it is art, in whatever form that may occur. Besides the rise of the GIF as fine art here, what’s really interesting to me is that the artist acknowledges that this work can only “live online, but some would argue that is […]
Guinness World Records 2013 Takes a BITE Into Augmented Reality!
I was soooooo excited about this and was on my way to buy it when I found out after going to iTunes that the book and the app arent available until September 11, 2012!! Guinness does have a nice preview up and was cool to see SOCIAL MEDIA RECORDS in there! The use of AR is […]
Meet Stanley, The World’s First Tweet Powered Piano
This is too cool! Stanley was created for an event so you cant request songs now, but he will be back so Im following on Twitter and when he is I will try it for sure! Now what song is the big question??? The World’s First Tweet Powered Piano Stanley’s no ordinary piano. It plays […]
[Infographic] The ROI of Web Content Personalization
Im on a bit of a segmenting/personalization kick and this plays nicely into it. Knowing who your visitors are is a nice thing, but knowing what they are interested in and looking at is even better. Based on the assumption that users will know their data is being collected (see CONSENT below), the opportunity to […]
