How To Create A Successful Public Relations Campaign For Your Business
Let’s face it – unless you are a big corporation or have some good connections in the biz, most of us are doing our own PR these days, and if you’re like me you don’t really know where to start. What exactly is Public Relations? How is it different than marketing? What is press release […]
Paramount Pictures Taps NFC To Deliver Exclusive Star Trek Content In Airports
Travelers passing though O’Hare, LAX, DFW and JFK will have an opportunity to open a channel and hail some exclusive “Star Trek Into Darkness” video content via NFC technology. By tapping their NFC enabled phones onto Capt. Kirk’s communicator pictured in the out of home displays airport visitors will be transported to a unique mobile […]
Five Sure Fire Ways To Ruin Your Reputation On LinkedIn
Most of you reading this have found me, and PrintMediaCentr, through a connection of some sort on LinkedIn. Hopefully we are directly connected or you are in my Print Production Professionals Group. If not, you can rectify that after this post! As a group manager I walk a diplomatic fine line. I sometimes stay neutral […]
A Fantastic And Useful Self-Promo Sure To Be Shared And Saved!
How do you reach potential clients/connections, re-connect, or add value to your current list? Scott Fishman, a marketer and real estate agent from Koenig Strey in Chicago, thought WAY out of the sales pitch box and provided this list of Chicago Summer Festivals! In the email itself – simply “Have a great summer!” click for full size […]
Students Create 'Subway Libraries' With NFC
I could make some points and suggestions about this, but instead Im just going to celebrate the students and their creation, and of course the promotion of the printed word! The Underground Library from Keri Tan on Vimeo. Miami Ad School Student Project: A Simple Solution to help New York’s Empty Libraries(The creators of this […]
[Infographic] Social Media Explained (With Coffee)
This is from Marketplace Maven and it’s dated 2012, but since I never saw it before I will assume some of you haven’t either. Even if this is old news to you, it might be very useful to others – possibly even clients… especially if they are just dipping their toes into the social pond, or […]
Download the #Printchat Reading List
Following up on our “Sharing” topic from last week… this week at #printchat we swapped info on some great Print and Marketing books that are out there. My stand-in sidekick Marco Morales (@miercs) graciously complied a list for us which you can download in PDF format: #PRINTCHAT READING LIST If you missed last week… CLICK […]
Are Maps The Key To Unlocking Higher Marketing Conversion Rates?
As I mentioned in a recent post Personalization Is About To Get Real Personal, one of the cool techs I learned about at the Xplor 13 conference was locr Maps presented by CEO Rolf Richter. At first I was a little skeptical, especially since he claimed “marketing campaigns using locr maps have proven to be […]
PrintMediaCentr Launches Print and Integrated Marketing Webinar Site
To keep things tidy over here on the main site and keep our growing list of upcoming programming easily accessible, I am pleased to announce the launch of PMC’s Print and Integrated Marketing Webinars! While the site will be dedicated to our endeavors, everyone is still most welcome to post their Webinar information FOR FREE […]
Personalization Is About To Get Real Personal
Not too long ago I wrote a guest blog for Printing Impressions about the Trade Show Road Less Travelled and spoke about my experience attending the Xplor Conference for the first time, and why I keep going back. Having just returned from the 2013 event last week, my conviction that Xplor is a hidden gem […]
MAXIMIZE Your Tweets [infographic]
This infographic is based upon the e-Book Strategies for Effective Tweeting: A Statistical Review which you can download for FREE here. I have seen other stats with different information so Im not suggesting the info below is the only info out there. I do think however it’s a good starting point to test your tweets with […]
New York Magazine Debuts QR Code Marketing Campaign
Welcome to Cross-Media Marketing New York Magazine! Your first dip into the pool was executed very nicely as well… clear offer, tasty incentive, instruction to scan the QR Code, (and bonus that you called it a QR Code!), you also provided a url to the promotion (though not shown below), and your goal, per the […]
