Brazil Makes Tourist Strolls Smartphone-Friendly With #QR Code Sidewalks
This is pretty cool! When I read the AP article I started thinking about the book Angels and Demons and Robert Langdon running through Rome following ancient lines in the street, looking for symbols of earth, air, fire and water to save the kidnapped Vatican Cardinals. In a way this use of QR codes is […]
Samsung Tests #NFC Window Shopping in Amsterdam
In October of last year I attended the SGIA Expo in Las Vegas where I was also invited to present an educational session titled “Understanding Today’s Print Buyers.” The Expo is dedicated to the specialty printing and imaging technology side of things, wide format being the most prevalent, but there was a great mix of […]
Take a Peek Inside News From The Printerverse
It’s a new year so I wanted to share with everyone who doesn’t subscribe to our monthly newsletter, a few reasons why you should… Original content generously provided by our Community! This month we had contributions from: Rock LaManna on Family Business Dynamics, Blase Ciabaton on Big Changes From USPS for Bulk Mailers, PODi’s GM Dave […]
Is it Really All About Data and Analytics?
By German Sacristan Kodak Return On Marketing Investment I keep reading papers and articles that make me feel as if marketing today is only about data analytics. Surely analyzing data is critical but there is more to it than just that. I see marketers making decisions based on the data that they have and failing because is […]
Go Green, Go Paperless, Isnt Just About Google
Make no mistake, the vested financial interest in “Go Green, Go Paperless” claims far outweigh any self-proclaimed eco-friendliness. Whether it is to sell digital/cloud products and services, or have you switch to electronic statements to save on printing and postage, dollars are the only green thing here. Paperless is not the issue. Digital and cloud […]
Going Guerrilla Against Google's #Paperless2013 Campaign
When I first read about Google’s “Go Paperless in 2013” campaign I have to admit it didn’t bother me. It isn’t an anti-print industry stance or a direct attack on the paper industry. It’s a marketing campaign to promote the use of the cloud, and purchase cloud and other e-services from their partners – […]
No Brainers for Mobile Marketing with QR Codes – From a Teenager!
And now, a few poignant words of advice from Sandy Hubbard’s son… and PMC’s teenaged “man on the street!” No Brainers for Mobile Marketing with QR Codes by guest blogger Ben Rutter QR codes are not a novelty. They are an established way to tie print material to mobile and online sites. And yet, we […]
GIF-itti! Incredible Animated Art
I have always gone by the litmus test that if something evokes an emotional response it is art, in whatever form that may occur. Besides the rise of the GIF as fine art here, what’s really interesting to me is that the artist acknowledges that this work can only “live online, but some would argue that is […]
Not All Mobile Marketing Solutions Are Equal [Infographic]
With a growing number of consumers searching for products and services on mobile devices, your mobile presence will need to be examined or re-examined to stay in the game for 2013 and beyond. My suggestion is not to jump on the first on the first drop and drag software solution out there, but to work […]
Embracing Marketing to Drive Sales
Are you in sales? Do you constantly bemoan the efforts of your marketing team for not producing high-quality leads? Are you in Marketing? Do you constantly bemoan the efforts of the sales team for not seeing the potential in the leads you deliver? The battle between sales and marketing is an ageless one and has […]
What’s New in Near Field Communications
by guest blogger Ben Freund Near Field Communications has been touted as the next big thing to unite print and digital mediums for years now. The technology allows tiny RFID circuits, or “tags,” embedded in physical objects which send data directly to NFC-enabled phones and devices. Although NFC technology hasn’t taken the world by storm […]
Video: BMW Creates DM Campaign Using REAL Tire Tracks!
This concept went out of the box and straight to the test track! Genius! Unmatched performance meets another type of one-of-a-kind. Watch the BMW M6 Coupe race from 0 to 60 over paper to create unique autographs for M fans nationwide. Get a behind the scenes look at how Matt Mullins, Chief Driving Instructor of […]
