Experience an Augmented Reality Valentine's Day with Starbucks
by Heather Taylor Yesterday Starbucks launched their new Valentine’s augmented reality (AR) cups. It’s quite a clever way to get customers to not only drink their morning coffee but to buy one for a loved one. All you need to do is download the app from Starbucks and you can “experience your valentine” as the […]
Taking Control of the Phrase "Because We've Always Done it This Way"
Taking Control of the Phrase “Because We’ve Always Done it This Way” The Pitfalls of “Step and Repeat” Process Control by Sandy Hubbard, Print Futurist “Focus over here in this corner and shoot here, and then move the copy over here and shoot this corner and go all around the edges of the copy. Then we […]
Xplor to Host CCM Track at 2012 Conference and Vendor Forum
For Immediate Release Xplor to Host CCM Track at 2012 Conference and Vendor Forum Lutz, FL —February 7, 2012—Xplor International, the worldwide electronic document systems association, today announced that theassociation and conference organizers will host a CCM (Customer Communications Management) track at their upcoming Conference and Vendor Forum, March 27-29 at the TradeWinds Island Grand Hotel […]
General Mills spoons up digital fun on cereal boxes
Some of the most read print materials in the world are cereal boxes according to Mark Addicks, CMO for General Mills. In a move to modernize the experience, they are adding digital triggers to their packaging to bring customers to “fun” content via mobile. I have to assume many kids dont have mobile phones, but […]
3D Printing Brings New Angle To Animation
By Meaghan Murphy Sony Pictures upcoming “The Pirates! Band of Misfits” still uses molding clay and traditional stop-motion animation to bring its wide-eyed characters to life, but creator Aardman Animations happily embraced a strange new technology to make those figures speak: 3D printers. A 3D printer is much like an ordinary one, but it works in […]
Two Sides Launches U.S. Website
Factual Information from Respected Sources Dispels Myths about the Sustainability of Print and Paper Two Sides, the fast-growing non-profit organization established to promote the responsible production, use and sustainability of print and paper, today launched its U.S. website, www.twosides.us. The site, filled with facts from well-known, credible sources, provides an easily accessible resource for anyone […]
Xplor Reports Sold-Out Exhibits for 2012 Conference and Vendor Forum
For Immediate Release Xplor Reports Sold-Out Exhibits for 2012 Conference and Vendor Forum Lutz, FL – January 10, 2012 – Xplor International, the worldwide electronic document systems association, today reported a sold-out exhibition for their 2012 Conference and Vendor Forum, March 27-29 at the TradeWinds Island Grand Hotel and Conference Center, a 4-Star, 585 room […]
RIT Study on VDP Now Available
Jeanette Bredsten is a member of my LinkedIn Group Print Production Professionals and Graduate Student, School of Print Media, at the Rochester Institute of Technology. She, along with Patricia A. Sorce, PH.D, have completed a study on VDP. Jeanette wrote “The survey-based study investigated the amount of personalized print produced by printing companies in Europe, the challenges these printers are facing […]
Printed Business Cards Based on Facebook Timelines
Well, this is quite a coup for Moo.com! And of course a win for PRINT! According to PrintWeek “Moo.com currently does 100% of its printing in-house on four HP Indigo 5500 presses, although it has previously outsourced its UK print production to its neighbouring Clerkenwell digital printer 1st Byte. Moo expects to manage the bulk of […]
Marketers Hold The Promo Line In 2011, Coupon Volume Drops For First Time In Years
Here is an instance where LESS PRINT is good news that there will be more opportunities for Print in 2012 as Markerters shift from offering coupons to once again creating campaigns to entice consumers with good ole’ advertising! Marketers Hold The Promo Line In 2011, Coupon Volume Drops For First Time In Years by Joe Mandese, […]
Getting to know the V3 Summit Speakers PMC style… Part 4
The Vision 3 Summit is a provocative ‘mega’ networking and education event—for executive-level industry service providers and vendors—designed to deliver the latest intelligence on all aspects of running a graphic communications business. With an amazing speaker line up addressing a wide array of poignant industry topics, the V3 Summit is on a lot of radar screens out there including […]
Win a FREE ticket to PODi AppForum 2012!
The PODi AppForum conference is 3 days of innovation and ideas for making more money with digital printing. Join us & hundreds of your peers in Las Vegas Jan. 23-25, 2012 for the industry event of the year. (Full 3-day conference valued at $1,295) Click here http://appforum2012.org/pmcfree and enter before January 5th for your chance to […]
